In this live interview recorded from the VusionGroup Podcast Studio at the Consumer Goods Forum 2025 in Amsterdam, Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, shares how retailers and brands can embrace circularity to tackle waste and promote sustainability at scale. From United Nations treaty negotiations on plastic (2:30) to launching 150+ regenerative food products (4:50), and the role of retail in reshaping consumer behavior (5:15), Jonquil outlines the tools and collaborations needed to normalize circular thinking. Plus, discover how to connect with the foundation's North American team (6:00) and why affordability and cool factor are key to sustainable product adoption.

#circulareconomy #sustainability #retailinnovation #EllenMacArthurFoundation #CGF2025 #plasticwaste #regenerativeagriculture #retailleadership #zerowaste #omnitalkretail

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