Welcome to the Tearsheet Podcast. I'm Zack Miller.

It’s been 5 years since Citizens’ IPO. A lot has happened during that time and the bank continues to evolve and make changes. Today, Citizens is announcing its new “Made Ready” brand platform. As part of the launch, the bank is partnering with eclectic artist and musician Questlove. Behind the message of the brand pivot and all the activities behind the launch is the positioning of Citizens’ commitment to enabling every unique financial journey.

Joining me on the podcast today is Beth Johnson, chief marketing officer and head of virtual channels at the bank. She straddles a range of the bank’s customer-centric initiatives and is driving how Citizens leverages tech, big data, content, design and delivery. We talk about the new branding and what it means for the institution and its customers.

Beth Johnson is my guest today on the Tearsheet Podcast.