Welcome back to another episode of the GBH Collective where we bring you the stories behind the stories from our writers and photographers all over the world, and from our studio team based here in Chicago. This week we've got Hillary Schuster, our Experience Director at GBH. Hillary is in charge of all the events we produce as Good Beer Hunting, and working with our clients around the world to develop their own concepts and engagements with their fans. Her background in innovation planning lends a unique perspective on these things, and how the beer world can think more broadly about the audiences they attract and the experiences they create for them around beer. Not only is she my business partner, but we've been married for more than six years. Listen in.