An Ennis retailer insists businesses wouldn't need Black Friday if they received adequate Government support.
As shops across the country are unveiling their seasonal discounts today, many smaller traders are taking a different approach.
Once confined to the US, Black Friday is now very much a part of Irish retail culture.
Falling on the Friday after the US holiday of Thanksgiving, the day marks the beginning of the Christmas shopping season and is usually characterised by sales and reductions in shops, both in-person and online.
Eric Flynn of Ennis Electrical says the day is a major consideration for his business as they prepare for the winter months.
Since its arrival in Ireland, smaller traders haven't been shy in expressing their dislike of Black Friday, claiming it's more difficult for them to slash their prices, given the margin they're forced to work with.
Freya's Boutique in Ennis doesn't operate a Black Friday sale, but instead offers reductions to its loyal customers throughout the year.
Its owner, Monica Keane says her shop is dependent on its strong links with its customer base.
It's often argued that days like Black Friday unfairly force smaller businesses to compete with larger ones with a greater ability to offer generous discounts.
Bernadette Clune of Scéal Eile Books in Ennis says in her experience, the people of Clare are only too happy to support local.
The rising cost of doing business has been a key issue of the General Election campaign.
The standard rate of VAT is 23% at present, and Mark Sutton of Sutton's Lighting is arguing that if retailers were properly supported by the State, they wouldn't have to depend on flash sale days like Black Friday.