Universal Mccann Msia CEO Prashant Kumar talks about being a Google-certified search expert helps him in his work, how campaigns need to fully leverage the power of digital, the challenges of Digital terrorism and Telekom Malaysia's 'Through My Window' campaign.

He also discusses the business and its growth and focus, and moves on to managing in a downturn, and the importance of creativity.

Lastly, he discusses the dos and donts of a successful social media campaign.

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