My forthcoming book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life is now available for pre-order:

https://www.amazon.com/Saad-Truth-about-Happiness-Secrets/dp/1684512603

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This clip was posted earlier today (June 9, 2023) on my YouTube channel as THE SAAD TRUTH_1580: https://youtu.be/ngEkiA1PB8s

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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.

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