For years, customers have been frustrated with the sales process due to the breakdown in communication that happens when multiple people are involved. But what if that process was streamlined? Imagine a world where a sales representative, regardless of experience with an account, could pick-up where the previous person left off? That’s the world Jim Benton and Chorus.ai are working to create. Jim joined IT Visionaries to discuss the problem, the solution and why technology-empowered reps are the future of the sales industry.

3 Key Takeaways

• Sales should not be technology-enabled, technology needs to enable the representative
• Conversational intelligence is closing the gaps in the sales process to prevent breakdowns in the conversation, while also enabling best practices
• Due to the pandemic, more coaching and teaching is happening than ever before

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