Luxury brand positioning is the disciplined strategy of moving out of the commodity market and into premium authority. In this episode of the Close The Deal Podcast, Ewell Smith speaks with Kathryn Porritt about how founders can protect margins, reposition mastery, and stop competing on price.

What You’ll Learn:

• Why the middle market is collapsing
• The structural difference between volume models and luxury models
• How luxury brand positioning protects margin
• Why innovation is required at the top of the market
• How to close premium deals by expanding vision rather than pressing pain

This conversation unpacks real-world examples across products and services, showing how businesses can intentionally move upstream without simply adding zeros to pricing. Luxury brand positioning is about clarity, mastery, and deliberate market selection.

About Kathryn Porritt:
Kathryn Porritt is the founder of Iconic Empire and a strategist specializing in luxury brand positioning. She advises founders, advisors, and transformation experts on repositioning their expertise into premium markets with high-value engagements.

Ewell Smith is the publisher and host of the Close The Deal Podcast, the author of Your First Franchise Roadmap, and a franchise advisor.

For show notes and Kathryn Porritt’s mindset quotes, visit closethedeal.com

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

Most LinkedIn outreach fails because it starts with a pitch instead of a conversation.

What You’ll Learn

⏺  Why feedback outperforms cold pitching
⏺ How to structure high response outreach
⏺ When automation helps and when it hurts
⏺ What cash collected really means in sales

Short Episode Summary

Jack Hayes joins Ewell Smith to break down a smarter approach to LinkedIn outreach. Instead of leading with a pitch, Jack explains how asking for feedback from experienced operators creates meaningful conversations that turn into revenue. The discussion explores automation, generational perspective, and what it really means to close the deal.

Key Takeaways

⏺ Connection is the foundation of LinkedIn, not volume
⏺ Valuing expertise increases response rates
⏺ Automation must support strategy, not replace it
⏺ Revenue realized is the true definition of a closed deal

Guest Bio

Jack Hayes is the founder of Profit Jack Enterprises, a B2B growth partner that helps founders, consultants, and private equity operators use LinkedIn, email, and tech-backed systems to drive measurable growth. He began building businesses as a teenager and now works with high-level operators to modernize outreach without sacrificing connection.

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

Half of all businesses fail within five years, and the leading cause is lack of product demand.

What You’ll Learn

Why demand generation determines survival
How owned, earned, and paid marketing differ
The 3D framework for structured growth
Why authority and visibility matter more than ever

Saul Marquez joins Ewell Smith to unpack why businesses fail and how founders can build sustainable product demand. Drawing from two decades in healthcare sales and marketing, Saul explains how strategy must come before tactics and how visibility drives growth.

Key Takeaways

Demand is engineered, not accidental
Marketing must start with strategy
Authority compounds over time
Paid advertising should accelerate proven systems

Guest Bio

Saul Marquez is the founder and CEO of Outcomes Rocket, a healthcare-focused marketing and growth firm. With more than 20 years of experience in healthcare sales and marketing, including leadership roles in medical device companies, Saul helps health technology and provider organizations build demand through strategic positioning, authority building, and disciplined execution.

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

Networking works when people understand how referrals actually happen.

What You’ll Learn

• How to become referable
• How to create real connections
• Why communication drives trust

Angie Weidel explains the practical networking fundamentals most professionals never learn and how they directly impact referrals and revenue.

Key Takeaways

• Clarity drives referrals
• Introductions matter more than leads
• Communication skills are essential

Guest Bio

Angie Weidel is the founder of Blended Strategies, specializing in interpersonal communication and professional networking systems.

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

LinkedIn has quietly become one of the most effective demand channels for CEOs who know how to use it.

What You’ll Learn

How to create LinkedIn demand efficiently
Why CEO visibility drives revenue
What metrics actually signal buying intent

Short Episode Summary

Matt Hunt explains how founders can turn LinkedIn into a sales engine using lived experience, clear frameworks, and minimal time investment.

Key Takeaways

Visibility multiplies leverage
Authority beats advice
Signals matter more than likes

Guest Bio

Matt Hunt is the CEO of Demandii, helping founders and CEOs turn insight into demand through LinkedIn.

Host Bio

The Close The Deal Podcast is published and hosted by Ewell Smith. Ewell is a franchise advisor, the author of Your First Franchise Roadmap, and the publisher of Close The Deal, where he sits down with operators, founders, and deal makers to unpack how real business decisions actually get made. His work focuses on helping franchise candidates and business owners cut through noise, avoid bad deals, and close the right ones.

For show notes and Matt Hunt’s mindset quotes, visit closethedeal.com

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

There comes a point in every career and every life when confidence takes a hit. Sometimes what you need most isn’t another strategy or tactic. It’s belief.

In this episode of Close The Deal, Ewell Smith sits down with Chris Widener to explore why belief is the foundation of leadership, personal growth, and long-term success. Chris shares stories from his own journey including rebuilding after major setbacks, the power of mentorship, and how someone else’s belief can help you believe again.

This conversation goes beyond business. It’s about identity, integrity, mentorship, and becoming a voice instead of an echo.

What You’ll Learn
• Why belief matters more than strategy in leadership
• How mentorship accelerates growth
• What it means to borrow belief until you can carry it yourself
• Why integrity and kindness still win
• How to become a voice instead of an echo

About the Guest
Chris Widener is an internationally recognized speaker, author, and leadership coach. He has delivered more than 2,500 speeches worldwide, authored over 25 books translated into 14 languages, and was mentored by Jim Rohn and Zig Ziglar.

Learn more at CloseTheDeal.com

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

AI is changing how buyers research, but not how they decide.

What You’ll Learn

‣ Why buyers hesitate despite better information
‣ How confidence drives decisions
‣ What the last mile seller does differently

Victor Antonio joins Close The Deal to explain how AI reshapes buyer behavior and why human judgment remains essential to closing complex sales.

Key Takeaways

Victor Antonio joins Close The Deal to explain how AI reshapes buyer behavior and why human judgment remains essential to closing complex sales.

Key Takeaways

Confidence outweighs information
AI accelerates research, not decisions
Human judgment still closes deals

Guest Bio

Victor Antonio is a sales trainer and speaker who helps organizations understand buyer psychology and modern selling. 

‣ Confidence outweighs information
‣ AI accelerates research, not decisions
‣ Human judgment still closes deals

Guest Bio

Victor Antonio is a sales trainer and speaker who helps organizations understand buyer psychology and modern selling.

##

Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

Cold calling still works, and recording it live may be the fastest way to build real sales confidence and execution skill.

What You’ll Learn

• Why cold calling still outperforms most outbound strategies
• How recording calls live sharpens execution
• What rejection teaches faster than training
• Why visibility builds trust with buyers

Cold calling remains one of the most avoided yet effective sales skills. In this episode of Close The Deal, Sheikha Al-Otaibi explains why recording cold calls live on camera transformed her sales execution, built credibility, and accelerated real conversations into real revenue.

Cold calling creates faster feedback than any other sales activity
Recording calls live forces accountability
Rejection is information, not failure
Visibility shortens the trust gap with prospects

##

Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

Creativity does not fade with age or technology. It fades when creators stop creating.

You Will Learn

• How a veteran music producer used AI to create 50 songs in 90 days
• Why momentum matters more than perfection for creators
• How to use AI without losing your creative voice
• What separates real creators from prompt pushers
• How modern tools can unlock dormant ideas

n this episode of Close The Deal, Ewell Smith sits down with veteran music producer and filmmaker Steve Scaffidi to explore creativity reinvention and responsible AI use. Steve shares how modern tools helped him unlock decades of unreleased songs, dramatically accelerate his output, and reconnect with the joy of creating.

The conversation covers mindset, momentum, marketing lessons hidden in music, and why the most dangerous thing a creator can do is stop creating. This episode is a powerful reminder that tools do not replace talent. They amplify it.

Key Takeaways

• Momentum beats perfection
• AI is a tool not a replacement
• Ownership still matters
• Speed creates leverage
• Creativity rewards action

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.

In this episode of Close The Deal, Sam Caruso, Vistage Chair,  shares why working on the business instead of in it leads to clearer thinking, better leadership decisions, and stronger long term growth. 

You will learn

• How working in the business keeps leaders stuck
• Why better questions lead to better decisions
• How to spot when you are doing the wrong work
• How strong mindset improves sales and leadership clarity
• How to step back and lead more effectively

This conversation explores mindset, trust, accountability, and how better questions change everything for business owners and sales leaders.

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.