This week, a toast to the year that was (and still is for a couple more days, anyway). We’re counting down through 14 of the most-listened-to podcasts of the year, and to start off, part of a strong current of tactics aimed at building value for the business with customers, host Todd Dills shared an anecdote from a past Trucker of the Year, owner-operator Henry Albert. Looking to cement your value with a direct customer? (Or broker or your leasing carrier, for that matter ...) "Ask them what their toughest load to cover is. Ask them what nobody in their right mind ever wants to do for them? And, you know, there's a chance that you can. And if you can, you're going to have that guy for life."

It was just a small part of No. 5 among the most-listened-to Overdrive Radio episodes of the year, our Partners in Business program roundtable moderated by Red Eye Radio’s Eric Harley at the Mid-America Trucking Show: https://www.overdriveonline.com/overdrive-radio/podcast/15448522/owneroperator-business-evolution-roundtable-on-overdrive-radio

That anecdote, a little piece of advice acted upon years ago by owner-operator Albert to success, slotted into a discussion of building value in a year that has been most certainly a struggle for many.

The year will likely go down as one most can be proud simply to have survived with some profit to show for it, as my colleague Alex Lockie suggested in his own Year in Review look at some of the biggest stories of the year: https://www.overdriveonline.com/channel-19/article/15660631/if-you-survived-2023-give-em-hell-in-24-truckers-year-in-review

There's more here in the highlight reel, too:

**How one owner-operator set himself up to weather the storm of declining rates in 2023 with years, even decades of preparation, cost control, bedrock frugality in business and life and a rig well-maintained, long paid off: https://overdriveonline.com/15447251

**A little whip cream of reality on top of the May week that this year was the Roadcheck inspection blitz, with longtime independent “Mustang” Mike Crawford, when you fully expect the chicken houses not to be "locked up, nobody home"... Sometimes, luck is on your side: https://overdriveonline.com/15448049

**No small amount of music, including the modern trucking classics of one Tony Justice, as regular listeners also recently got another taste of: https://www.overdriveonline.com/overdrive-radio/podcast/15660911/2023-retread-tony-justices-best-of-the-best-with-greatest-shifts-record

**Tales of learning the OTR work-life balance mismatch and building an operation to improve it long-term with direct customers on both ends of preferred freight lanes out of the home area to effectively achieve growth goals: https://www.overdriveonline.com/overdrive-radio/podcast/15540815/owneroperators-can-master-worklife-balance-in-trucking

And plenty more. Note that there’s a playlist that features the top 10 most-listened episodes as well as four honorable mentions just outside the top 10. Find it via this link: https://soundcloud.com/overdriveradio/sets/2023-in-review-the-top-10

Happy New Year! Here's wishing you a profitable 2024. And stay warm out there. ...