McKinsey innovation leader Erik Roth speaks with Jelena Joffe Weil, the founder and worldwide leader of the Venture Innovation program at AWS, Amazon’s cloud computing arm, about how AWS works to close the gap between innovation and go to market for start-ups and large enterprises. The global hyperscaler is known for helping businesses grow and scale rapidly, but it also helps start-ups and established enterprises find each other to engage in open, or collaborative, innovation.

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