BeatiDudes Paul Kolker, Nick Bezner, and Jeff Schiefelbein welcome back Dr. Rob McKenna to keep exploring trust, formation, and the quirky on-ramps God uses to shape leaders.

Rob shares the origin of the WiLD Leaders washer symbol and a powerful “generational loop” story that began with his parents and found unexpected completion through his trips to India.

The Dudes trade formative childhood moments and what they learned about resilience, agency, and identity. Rob explains how a Halo map and a rocket launcher inspired a real-world assessment platform that highlights the metrics that drive behavior and build leaders. The conversation takes many twists and turns, including jaunts into vulnerability, the costs of public leadership, melodic metal, video game soundtracks at the gym, and the hope that sits right on the edge of despair. Along the way, you will catch movie trailers that never were, a Scooby-Doo villain named Mr. Parrot, and a Pac-Man sprint set to Final Fantasy.

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