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CMO Conversations: Why LEGO is staying true to its enduring brand DNA
In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.
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By WARC
5
1010 ratings
In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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