Get ready for a 'riff' session ahead from the couch on the podcast today as host Julie Parker shares her experience of (with her elderly mother) being a patron of a local cafe in the town where she lives. Julie shares this story to specifically highlight how powerful it is when a business fully owns and embraces their niche and ideal client - and stays in a clear zone of supporting them as their best customers. Why share this? Because it highlights how important niching is to client attraction and success - something we know is important to all coaches.

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