Coaches on a Mission

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she’s feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat. 

Key Takeaways

Timestamps & Key Topics

CONNECT WITH KATE:

INSTAGRAM: @soulfulspace.coaching

FACEBOOK: @soulfulspace.coaching

WEBSITE: www.soulfulspacecoaching.com

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Today’s episode tackles an important question. Can you really, actually, truly build a business you really love? Building a business requires hard work and anybody saying otherwise is not giving you the full picture.

Our guest Tara Rhodes came into today’s episode wondering what happens when you realize that the business you’re building isn’t the business you want anymore. Tara is committed to helping quiet rebels who feel stuck in the middle be willing to look at their stuff so they can figure out who they want to be in the world. And over the last year and a bit, Tara has realized that a traditional coaching model isn’t the model for her anymore. So, the two of us had to rethink what it means to build a business you really love. And here’s the cool part…in the beginning, Tara really did not think that she could create a business model that lights her up while still being profitable. But when we tapped into the experience she wants to have inside her business and designed a model from that place, she began to really believe that it is possible to build a business she loves. We started by simply asking the question “what is it you truly love?” And that opened the doors to a whole new vision for Tara and her business. The end result? No more coaching. Instead, Tara plans to launch a podcast to build a subscription community that feels a lot like summer camp. You’ll understand why as you listen in.

Key Takeaways

Timestamps & Key Topics

CONNECT WITH TARA:

INSTAGRAM: @coachtararhodes

LINKEDIN: @tararhodes

WEBSITE: www.tararhodes.ca

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

So, this episode addresses the quiet fear a lot of newer coaches (or let’s be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What’s that fear? What if I won’t be able to deliver? What if I can’t actually help this client the way they want me to? That was the fear holding today’s guest back from actively selling.

Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking. And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn’t worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it’s really difficult to sell coaching if you don’t quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver. She just needed a new perspective, which is exactly what we worked toward during our conversation.

I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don’t have what it takes, this episode is for you.

Timestamps & Key Topics

CONNECT WITH BETSY:

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Have you ever just needed to take a break from your business? Whether it’s health issues, a big move to another city, furthering your education or just family stuff, sometimes, life might require you to put your coaching business on the back burner. My guest today is Briana Wyatt who guides ambitious professionals to live more bravely, EMBOLDENED by self-trust, self-love and sacred power. Briana has been going through some major life shifts that require her to step back from her business. And though she knows a sabbatical is in order, she’s worried about feeling like she has to start again from scratch when she is ready to return to her business. So, the two of us talked through a process she can use to take a break while ensuring her business still has a pulse. Here’s the process we went through together:

Key Takeaways

Timestamps & Key Topics

CONNECT WITH BRIANA:

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

So part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it’s tricky.

Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela’s message. If you’d like to bring a little more bravery to your marketing, this episode is for you.

Key Takeaways

Timestamps & Key Topics

CONNECT WITH ANGELA:

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

I wanted to take you behind the scenes of The Hive a bit, which is why I’m sharing a conversation between two coaches who are OG Hivers named Brian and Michelle. Their journeys have been so very different, yet equally fulfilling and I think they paint an accurate picture of what it’s like inside The Hive. Let me introduce them again…

Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.

Key Takeaways

Timestamps & Key Topics
[02:30] Michelle shares key milestones/breakthroughs in her business since working with Dallas

[05:50] Brian shares key milestones/breakthroughs in his business since working with Dallas

[9:45] Michelle and Brian talk about the coaching style and effectiveness of Dallas

[18:25] Michelle and Brian emphasize the supportive community within The Hive

[15:14] Brian and Michelle discuss what makes Dallas different from other coaches

[18:16] Michelle and Brian discuss the benefits of the supportive community within The Hive

[21:20] Michelle shares the realization of needing to be both a coach and a CEO

[23:57] Brian and Michelle discuss surprising aspects of Dallas

[26:55] Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success

[30:20] Michelle shares the one tool, strategy or mindset that helped her coaching business

[31:42] Brian shares the one tool, strategy or mindset that helped his coaching business

[32:55] Insights into launching products and learning from the process

[37:57] Brian shares one piece of sound advice he learned from The Hive

[40:02] Michelle shares her one piece of sound advice she learned from The Hive

CONNECT WITH MICHELLE:
INSTAGRAM: https://www.instagram.com/michelleepollack/

CONNECT WITH BRIAN: 
INSTAGRAM: https://www.instagram.com/briansaysthat/

APPLY FOR THE HIVE: Dallastravers.com/Hive 

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like. Grab your free spot at dallastravers.com/roadmap.

Timestamps & Key Topics
[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system
[05:23] Liz shares her goals
[06:49] Paid programs vs Free lead magnets
[10:47] Identifying Liz's core programs and defining the outcomes
[14:00] Difference between belief-oriented approach and action-oriented approach
[14:40] Defining an action-oriented approach for Liz and her clients
[16:00] Brainstorming potential mini-course topics
[21:15] A key strategy for client success
[22:05] A marketing strategy to promote the mini-courses
[23:55] Strategies to ensure a seamless transition from mini-courses to higher-tier programs
[32:50] Refining checkout process, emails and nurture strategies
[38:10] Benefits of segmenting your audience
[45:55] Action steps and a timeline for Liz
 

CONNECT WITH LIZ:
INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

Want to see the courses Liz created?

Makeup Shake Up

Buy a Better Bra

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience to help leaders relate to people as humans instead of as simply resources. Matt came to the conversation feeling conflicted and murky and he felt stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it. Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

Key Takeaways:

Key Topics & Timestamps

[03:00] Matt's desire for clarity
[03:57] His guilt and feelings regarding the niche change
[04:41] Matt's challenges
[06:03] Aligning purpose with work
[08:15] Matt's past experiences and expectations
[11:00] Distinction between narrow and deep niches
[12:52] Refining Matt's deep niche.
[14:48] Communicating authentically without worrying about palatability
[16:00] Awareness ladder & potential clients
[19:22] Targeting the right audience for referral marketing
[20:17] Ideal client profile and how to identify them
[23:33] Value of engaging with individuals who may not be ready clients
[25:02] A “Getting Started Action Plan”
[25:48] Integrating market research into Matt's Client Surge process
[28:17] The power of mindset
[34:57] Next steps for Matt

Connect with Matt:
WEBSITE: www.mattwinterscoaching.com
LINKEDIN: linkedin.com/in/mattwinters1

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process. Dreamy, right? That’s why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don’t need. Well, that pattern stops today thanks to Angela’s four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain.

I wasn’t joking when I said that this episode might save you money and a ton of time.

Timestamps & Key Topics
[02:32] A harmful practice that can hurt your business
[05:41] Financial implications and challenges of switching software
[07:10] Finding software tailored to individual business needs
[08:00] Treating software choices as thoughtfully as hiring employees
[11:42] Quarterly software audits
[14:33] Using free software trials
[18:27] Exploring software features to optimize business processes
[25:23] Avoid premature investment in courses for new software
[28:23] The 4 step process for your tech stack
[29:37] Self-trust in making software decisions
[30:00] Cultivating self-trust as a business owner
[30:30] Embracing uniqueness and developing a systems mindset

Key Takeaways:

Connect with Angela:
INSTAGRAM: @thesystemsrx
WEBSITE: www.thesystemsrx.com

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

Today we’re going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client’s scholarship request. But when we really looked at the circumstance, this client didn’t earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don’t confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need to be thoughtful about when, why and to whom we decide to grant scholarships.

So that sets the stage for today’s episode. Dani Abernathy is back and this time, she’s ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you’ll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you.

Key Takeaways

Connect with Dani:
INSTAGRAM: @daniabernathyauthor 
WEBSITE: daniabernathy.com 
PINTEREST: @daniabernathycoach

Connect with me
INSTAGRAM: @dallastravers