Coaches on a Mission

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Key Takeaways:

CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com

CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend. My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:

CONNECT WITH ME:

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it’s your big mailing list that gives you options: Options to:

It also makes lead magnet swaps easier and it just makes you feel like you’re doing this coaching thing. I’ve hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. And she didn’t want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes

✅ It has a clear promise
✅ It’s easy to implement
✅It’s unique to Aissa
✅And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you’ll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH AISSA:
FACEBOOK: fb.com/happymindsetter
INSTAGRAM: @happymindsetter

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.

But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month.

Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie’s got a lead magnet she likes, so that’s taken care of. But what she wasn’t totally sure about was whether or not emails are the best way to nurture the list she’s building.

Today, you’re going to hear us solve Valerie’s email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you.

Timestamps & Key Topics
[01:44] Setting the stage for the lead magnet discussion
[05:35] 3 stages of awareness and relationship to lead magnets
[11:15] Valerie's need for a quick, engaging lead magnet
[14:08] Speaking directly to our audience’s lived experiences.
[19:00] Using a quiz as a lead magnet tailored to different mom archetypes
[20:50] Using audio-based follow-ups for further engagement
[24:01] Process for designing a quiz lead magnet
[27:05] Brainstorming categories and empowering labels for mom archetypes
[35:04] Design questions around client’s progress pathways
[44:07] How the audience should feel after taking the quiz
[44:50] Exploring actionable steps based on quiz results
[49:00] Reviewing examples of quiz questions and multiple choice answers
[53:50] Nurturing post-quiz engagement
 

Key Takeaways

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH VALERIE:
WEBSITE: www.strideproductivity.com
INSTAGRAM: @strideproductivity

CONNECT WITH ME:
INSTAGRAM: @dallastravers
WHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz

List building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement. And yet, list building is the crucial step we all must embrace if you ever want to expand beyond 1:1 coaching…

And I don’t want you to wait until you’re ready to launch a course before you start to build your list. List building takes some time, so set yourself up for success NOW by making it a priority in your business. To help you feel more confident around this, we are bringing back five of our best episodes dedicated to list building and lead magnets. Up first is Nic Frick who helps new moms find the right fit job they actually want so that they can add more joy and ease to their lives.

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen.

Key Takeaways:

Timestamps & Key Topics

[02:14] Setting goals for the coaching session
[05:16] Mindset Shift
[07:49] Nic describes her target audience
[08:35] Three purposes of a lead magnet
[12:21] Identifying the initial problem
[14:55] Creating a lead magnet that addresses challenges and aspirations of the target audience
[18:50] Possible steps for creating a lead magnet template
[22:26] Best format for delivery and need for scalability
[23:54] Refinement of lead magnet delivery method for simplicity and ease of access
[26:37] Quality over quantity discussion
[29:54] Importance of clarity
[33:25] Incorporating consent into communications to empower subscribers
[36:05] Importance of aligning marketing strategies with values

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed.  We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it.  You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH NIC:
WEBSITE: www.nicfrick.com
INSTAGRAM: @heynicfrick

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program.

Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment.

One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan.

The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together.

The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab.

Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program.

What I love about this brainstorm is how low-tech and inspiring it is.

Key Takeaways:

Timestamps & Key Topics

CONNECT WITH JOLEA:

CONNECT WITH ME:

Today's guest is Amy Behimer who helps people with autoimmune disease take control of their health so they can feel better today and worry less about tomorrow.

Amy is such an incredible example of a coach who always strives to center her clients. And over the last little while she's been tweaking her offers and her pricing in order to discover what will serve her audience the best while still feeding her business.

So, Amy came into our session with a pretty clear idea about the changes she wanted to make to bring back a course and restructure her membership. And the two of us just put our heads together to help her feel confident about the changes she wants to put in place.

Amy realized a couple of things about her audience:

A course with a beginning, a middle and an end is the perfect foundation her clients need to then grow and move forward in a less structured way.

Now, whether you're still working with 1:1 clients or you've got all sorts of offerings, what I invite you to plug into is how we both centered the client as we determined the best changes Amy could make in her business.

So, as you listen along, please ask yourself, when I center my client, what if any changes should I make to the structure of my business?

Key Takeaways

Timestamps & Key Topics

CONNECT WITH AMY:

CONNECT WITH ME:

I think most of us can agree that some of the best clients come through referrals. They often show up ready to hire you because they trust the person who recommended them to you in the first place, right? Referral marketing is one of the three paths I teach inside my course, Client Surge for this very reason. But what if you're a coach who does deep transformational, trauma informed work that's a little touchy for folks to talk about? If you're a LinkedIn coach who helps business owners find quality leads...asking for referrals is extremely straightforward. But if you're a health coach, how are you supposed to ask people to refer their friends without insulting them? This was the conundrum today's guest and I will tackle inside the episode.

Marielle Fois helps women stop negative self-talk so they can increase their self-confidence and show up with authenticity at work and in their relationships. She'll also be the first to tell you that she's on the introverted side and she doesn't feel like she has a big network.

So the two of us had to put our heads together to figure out how we could tweak the Client Surge system to match her comfort level while making it as simple as possible for folks to send her referrals. And by the end of our conversation we were both very excited about the plan, which still leverages referral marketing, but instead of asking folks to send referrals into a 1:1 sales call, Marielle will ask them to recommend a free intro workshop instead.

If you're a coach who feels like it's awkward for folks to refer their friends, Marielle's plan could be the solution to your referral getting problem.

Before I hand Marielle the mic, I want to just say that the kind of creative resourcefulness you'll hear me tap into throughout the episode is the same kind of support you'll get from me inside Client Surge. Enrollment closes on February 29th, so please visit joinclientsurge.com now to see if joining Client Surge feels right for you. And now... here's Marielle Fois.

Key Takeaways:

Timestamps & Key Topics

[03:04] Introductions

CONNECT WITH MARIELLE:

CONNECT WITH ME:

Our guest today will probably sound familiar. Her name is Darcie Warden and she teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the next chapter of their life.

Darcie and I recorded episode 187 when she just began implementing my Client Surge System. In fact, she signed her very first client the day before we recorded. Two months later, Darcie found herself with 10 clients thanks to Client Surge.

We are about to open enrollment for Client Surge on Feb. 20th, so I thought it would be helpful for you to hear exactly what Darcie did to go from zero to 10 clients in less than 90 days.

If your goal this year is more paying clients, this episode is a must listen. And, you should probably grab your free spot for the Clients From Scratch workshop. You've got two dates to choose from, February 20 or 21, and you'll learn three paths to more leads, plus we'll talk about The Art of Client Centered Selling.

You can register now at dallastravers.com/scratch. The worlds' worst url, but you won't forget it will ya?

With that, let's take a look behind the scenes of Darcie's Client Surge journey to 10 fabulous paying clients.

Key Takeaways

Timestamps & Key Topics

CONNECT WITH ME:

If you've ever had a potential client schedule a sales call with you only to cancel at the last minute, no show completely or show up totally unprepared to invest in coaching, this episode will be a huge game changer for you.

Before I introduce our guest, I want to invite you to join me for a free training called Clients From Scratch which is happening on February 20th and again on the 21st. I'll deliver the 3 PART SYSTEM TO FIND PERFECT-MATCH, PAYING CLIENTS.

You've probably heard us mention Client Surge on this podcast before and this free workshop is the perfect introduction to the Client Surge system. You can grab your free spot for this virtual training at dallastravers.com/scratch

And now for today's guest...her name is Emma Goodwin and she helps exhausted parents feed their families GAPS food without a big headache. GAPS stands for Gut And Psychology Syndrome. It's an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.

Emma has no shortage of leads or interest in her work. But the parents who join her for a sales call don' often convert into clients. So throughout this episode, Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it' time to actually sell.

If your sales calls don't convert into clients regularly, keep listening because you'll learn some simple adjustments you can make to sign more clients and know that you're truly serving people.

Key Takeaways:

Timestamps & Key Topics

[02:15] Introduction and Emma explains her niche

CONNECT WITH EMMA:

CONNECT WITH ME: