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If you’ve ever asked yourself, “how the heck can I make more money at this coaching thing” you are in for a treat.

My guest is Katy Chen Mazzara who’s a trauma informed certified Financial Wellness Coach who helps creative freelancers and entrepreneurs release generational traumas and fears so that they can find emotional and financial freedom.

Katy was first on the podcast all the way back in episode 6, which we recently reaired because that conversation belongs on the greatest hits list over here at Coaches on a Mission headquarters.

Well, nearly 200 episodes later, Katy is back.  Her business looks entirely different and she’s truly a thought leader in the financial wellness space.

Like a lot of coaches, Katy has hit a revenue plateau in her business.  Now, this plateau has a wonderful view, but Katy’s ready for the next level.

As I said in the episode…the actions that got you this far are often the things we need to release in order to go further.

Which was kinda sorta the case for Katy.

More specifically, Katy and I needed to review the customer journey folks take before they invest in her program so we could identify any gaps at the top of her funnel, easy opportunities in the middle of the funnel and of course higher conversions and bigger profits at the bottom of the funnel.

Which is precisely what we did during this actionable conversation.

We started with this important question:

If your goal is more revenue in 2024, don’t miss a word of this episode.

And be sure to check the show notes because the doors to Katy’s incredible mentorship program open up this month.

I am a graduate and I can’t think of a wealth abundance and money program out there that holds a candle to Katy’s.

In this episode, you'll learn:

Katy has free workshops in December on the Financial Freedom Formula.  Grab your free spot here

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I want to set today's episode up a little differently than I normally do because it's such a fantastic example of what can happen often inside of a coaching session.

The client comes in with a problem to solve.

The coach asks open ended questions to uncover the root of the problem.

The two agree on a potential solution and begin strategizing a plan to move forward.

Only when the plan begins to take shape do they then realize that they're actually solving the wrong problem.

So, back to the drawing board they go.

While these sessions may seem like a big waste of time, I find them to be incredibly valuable because they help the client root back into what matters most and therefore recommit to themselves and their mission.

That’s exactly what happened for today's guest Suzette Mullen who helps LGBTQIA+ folks raise their voice and write a memoir.

Suzette came into our session wondering what extra offer she should include for her audience.

And after a lot of discussion, we landed back where we began…

Suzette committed to go all in on the offer she believes in the most. The offer she knows will make the biggest impact on her clients. The offer that might feel a little scary to put out there. But the offer she's truly meant to deliver.

Sometimes the answer to our biggest business questions isn't to add more. Instead it's to go deeper.

I hope our conversation inspires you.

Key Takeaways

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My guest today is Allyson Greek who recently stepped back from her coaching business to commit to a new niche.

Allyson feels called to help Christian Women stay rooted in their faith so they can confidently live as who they are and lean into what they're called to do.

And she's giving herself time and space to really uncover the most purposeful path for her business.

Yet, she's at the stage where thinking, journaling, praying, and contemplating her new niche isn't bringing enough clarity. So, it's time to take her new niche to the streets so to speak with a new offer.

But private coaching doesn't seem like it'll give Allyson enough flexibility right now. Instead, she wants to explore small group retreats.

So, Allyson's big question was this:

She just needed a coaching conversation to bring it forward, which is the whole point of coaching after all.

Whether you've moved into a new niche or not, this conversation will outline a clear cut process to design a group event that leads directly into your very next offer.

Key Takeaways

When your niche changes, the size of your list matters less than the quality of your list.

Uncover the true importance of fostering community and connection within your niche, and how it can positively impact your business and the lives of your clients.

Learn how to deliver on clear promises to your clients, ensuring that you exceed their expectations and establish yourself as a reliable and trustworthy coach or entrepreneur.

Explore the benefits of providing ongoing support and guidance to your clients, creating a community where they feel supported, encouraged, and motivated to achieve their goals.

"Step one is about leaning into the niche that feels aligned rather than the niche that feels easy" - Dallas Travers

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Today's episode is a little bit like an open Q+A about webinars. My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their next big goal.

What I appreciate about today's conversation is that Laverne came in rethinking the idea of a webinar.

Most of us think of webinars as the sales mechanism we can use to enroll folks into our courses, membership programs or masterminds.

But Laverne wants to use a webinar as a lead magnet. She came into the session with a list of thoughtful questions and the two of us talk through each one of them in a strategic and creative way.

In this episode, you'll learn how to:

"The best use for a webinar is as a sales mechanism into a scaled offer. But there are so many other potential uses for your webinar or even for a signature talk." - Dallas Travers

Key Takeaways

Unlike traditional marketing strategies, they offer an immersive and interactive experience that can captivate your audience.

By focusing on your niche audience's specific needs, you can position your coaching services more appealingly, effectively increasing your client list and boosting sales in your programs.

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As coaches, some of the best work we do happens in the heat of the moment when we're just really plugged into the client sitting in front of us. Now, you've probably heard me talk about your Signature System before on this show, but today's guest is going to take that whole conversation to an entirely new level and leave you feeling super confident about the value of your work.

Now Audrey Joy Kwan just might be my favorite guest expert this whole year. And I almost didn't invite her to come on because she's an intellectual property expert and I worried that a conversation about IP wouldn't actually help you, the listener, given where your business is at. But I was totally wrong. Couldn't be more wrong.

You see, your intellectual property is simply any system in your business that creates a result for your clients. And, as you'll hear from Audrey, when you identify your IP and own it, you'll sell more easily, your marketing becomes more compelling, and your confidence goes through the roof.

Before I turn it over to Audrey, let me share a bit about her. Audrey is on a mission to show consultants, coaches and marketers they can build a joyful million-dollar service-based business with a lean team. Audrey knows what it takes to build a business with a team — whether it's from solo to two, three, five or twenty — she's done it. So she's here to help you pivot and create delivery systems that give you more freedom from client work so you can get more time and freedom back.

This interview really left me feeling totally uplifted and legit. I hope it has the same effect for you.

In this episode, you'll be learn to:

If you want to continue the conversation on IP, it doesn't have to stop here. You can join Audrey's free strategic connections roundtable atAudreyjoykwan.com/roundtable

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