What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?

In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.

Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.

You’ll Learn How To:

• Help your students invest using money they already have
• Add a high-integrity affiliate stream without more coaching workload
• Increase student retention and results through a better financial structure
• Create revenue that earns a higher multiple when you exit your business

What You’ll Learn in This Episode:

• (02:27) A lot of money doesn't come from making coaching sales
• (04:15) How affiliate income helps students do more deals and coaches earn more
• (06:10) Carter’s personal story and why Unified Wealth was built
• (08:09) How self-directed retirement accounts really work
• (11:40) Why most coaches shouldn’t try to do this themselves
• (13:57) Benefits of doing it in a retirement account and what makes a good candidate for it
• (15:49) How students can invest tax-free using retirement funds
• (16:46) Different types of retirement accounts
• (20:00) What does Carter's affiliate program look like
• (26:38) Connect with Carter Lane
• (28:52) How the affiliate program works and what coaches are earning
• (29:33) Why this checks every box: clients, cash flow, and exit value
• (31:07) Carter's advice for new business owners

Who This Episode Is For:

• Real estate and business coaches at any stage
• Coaches who are looking to add real revenue
• Entrepreneurs who want higher retention and better student outcomes
• Anyone thinking long-term about wealth, taxes, and an exit strategy

Why You Should Listen:

If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.

Connect with Carter Lane:

• Website: [email protected] 
• LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/ 
• Join the Affiliate Program: [email protected] 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need a perfect website, a polished sizzle reel, or years of speaking experience before anyone will book them. That belief will keep you stuck.

In this episode, Tom Krol interviews Manny Wolfe, founder of Opus Speakers, to break down how speaking gigs work today, why free speaking gigs can be far more profitable than paid ones, how to find thousands of real opportunities hiding in plain sight on Google, and what meeting planners are looking for when they review applications.

You’ll Learn How To:

• Find real speaking opportunities using simple Google searches
• Turn free stages into $20K+ in backend sales
• Price your talks realistically as a beginner
• Use consistency and volume to get booked faster

What You’ll Learn in This Episode:

• (02:34) Manny’s background and how he built a speaking business without shortcuts
• (06:59) The exact Google search that uncovers thousands of speaking opportunities
• (07:55) Streamline applications instead of starting from scratch every time
• (09:25) Why most speaker fees are now negotiable and why that’s good news
• (10:23) Stay open to free opportunities and paid
• (11:41) Setting expectations after applying to speaking opportunities
• (12:42) The two biggest factors of getting paid after speaking gigs
• (14:20) What beginners can realistically charge for speaking
• (15:34) The real formula that gets speakers booked: consistency, time, and volume
• (17:00) How meeting planners think
• (17:58) How to tailor your talk so it gets accepted without changing your message
• (19:57) The perfect funnel is nothing more than a sophisticated filtering mechanism
• (21:06) Why great talks are built on emotion and storytelling, not information
• (21:50) Manny's Question Mark Story Model
• (25:52) Recommendations for books or courses to get launched
• (26:41) Connect with Manny Wolfe

Who This Episode Is For:

• Coaches who want to grow their business through speaking
• Experts and consultants who want more leads from the stages
• DIY entrepreneurs who are willing to apply consistently
• Anyone who is stuck waiting for perfect marketing materials

Why You Should Listen:

Manny provides you with a clear, realistic path to getting booked, selling from the stage, and turning talks into revenue, even if you are just starting.

Connect with Manny Wolfe:

• Website: https://opusteam.io/home 
• LinkedIn: https://www.linkedin.com/in/mannywolfe/ 
• Facebook: https://www.facebook.com/therealmannywolfe/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

What if you stripped away ads, funnels, webinars, and all the busy work and focused only on what makes money?

In this live coaching session, Tom Krol works directly with Cameron Miller as he prepares to launch a brand-new course with a $5,500 price point.

Instead of theory, you get a real-time breakdown of how to go from zero to a $40K month using simple, organic strategies that prioritize revenue first.

Listen and enjoy the show!

You’ll Learn How To:

• Launch a high-ticket offer without ads or funnels
• Generate revenue fast using organic social media
• Avoid the biggest distractions that slow new launches
• Create momentum without waiting for perfection

What You’ll Learn in This Episode:

• (04:05) What “Investor Fee” is and why it converts sellers better
• (06:33) Pocket listing explained
• (07:20) Cameron's plan for launching the course
• (08:35) The target audience for the course
• (10:45) Attitude of progress, not perfection
• (11:04) Why ads, funnels, and webinars are a mistake early on
• (12:02) How to clean up your social media positioning
• (14:31) Cutting the number of choices and products
• (15:47) The simple daily habit that drives organic leads
• (17:48) How to make a clear, compelling offer
• (19:20) Pricing strategy that closes deals without discounting
• (19:44) Why in-person meetups accelerate trust and sales
• (21:07) The number one KPI to look for after meetups
• (21:55) Collecting email addresses and making sales

Who This Episode Is For:

• Coaches who are launching their first high-ticket offer
• Entrepreneurs who are overwhelmed by marketing complexity
• Anyone stuck building instead of selling

Why You Should Listen:

This episode shows you what launching actually looks like in real life. If you are tired of hiding behind funnels and waiting until everything is perfect, this episode will challenge you to focus on the actions that generate revenue fast.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?

In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.

This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!

You’ll Learn How To:

• Structure compensation without giving away the farm
• Decide when salary, revenue share, or equity makes sense
• Hire a full-time marketing person the right way
• Build a company that runs without you being the bottleneck

What You’ll Learn in This Episode:

• (01:06) When revenue share makes sense and when it absolutely doesn’t
• (02:18) Why most “marketing ninjas” don’t exist when you hire them
• (03:09) The real difference between agencies and full-time marketing hires
• (04:49) How agency hopping leads even successful coaches to bankruptcy
• (06:05) Why a full-time marketer must own everything, not one channel
• (07:30) Copywriters should rarely get a revenue share
• (10:14) When giving up 50% of revenue actually is the right move
• (12:34) The real job of your EA vs your marketing person
• (15:37) Your product is your company
• (18:43) The hidden difference between beginners and scalable operators
• (20:55) The single KPI Tom cares about more than any other
• (22:00) Why branding your name can quietly cap your business value
• (25:39) Company names matter far less than founders think
• (28:02) Rule #3: Never stop doing what works
• (31:26) The reason people slow down during the holidays

Who This Episode Is For:

• Coaches who are preparing to scale
• Founders who are hiring marketing help for the first time
• Entrepreneurs who want to leverage
• Anyone who is building a coaching business

Why You Should Listen:

This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

"One thing that my mentor taught me to do is wind the position down to two or three people and then have your spouse do the final interview. This will be key because your spouse knows you better than you know yourself. They know who you are going to work well with."

In this episode, Tom Krol reveals a pattern he has seen repeatedly while working with the most successful coaches in the country. After years of watching who builds profitable, long-lasting coaching businesses, Tom noticed something surprising: the top coaches all hire in the exact same order.

Listen to this two-part series where he breaks down who to hire first, when to hire them, and the non-negotiable rules that protect your business before you scale. Enjoy the show!

You’ll Learn How To:

• Identify the first hire that unlocks real leverage
• Avoid the most common early-stage hiring mistakes
• Build a team without going into debt
• Protect your business by hiring the right way

What You’ll Learn in This Episode:

• (01:03) The one non-negotiable rule about your first hire
• (05:45) The two types of coaches in real estate
• (06:54) Why local groups are quietly outperforming national events
• (08:41) Common trends among the top coaches in the country when it comes to a team
• (10:22) Why the best coaches avoid debt in the early stages
• (10:56) Most successful coaches start with high-ticket 1:1
• (12:36) Why your first executive assistant must be local
• (13:35) The three traits every great EA must have
• (15:13) The hidden danger of hiring someone without a job
• (15:59) Why nearly every top coach has a female EA
• (16:52) Why your spouse should do the final interview
• (17:51) Part-time teams almost always fail
• (19:00) The biggest mistake coaches make after hiring an EA
• (20:02) Honesty is the #1 trait you must screen for
• (21:27) When an EA evolves into a true second-in-command
• (23:08) How to decide what tasks you should stop doing
• (24:01) Fast to fire, fast to hire, fast to promote
• (24:22) Number one predictor of entrepreneurial success: Ability to handle pressure
• (25:22) Full-time marketing person vs marketing agency
• (28:05) How agencies fit after the right team is built

Who This Episode Is For:

• Coaches who are under $40K per month
• Founders who are doing everything themselves
• Entrepreneurs who are afraid of hiring too early or too late
• Anyone who is building a coaching business for the long term

Why You Should Listen:

Hiring is one of the fastest ways to grow your business, and one of the fastest ways to break it. In this episode, Tom doesn’t talk about theory or org charts. He shares the real hiring sequence that has worked over and over again for the most profitable and stable coaching businesses in the country.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches believe they need massive email lists, paid ads, or complicated funnels to create real revenue spikes. In this episode, Brandon Cobb proves the opposite.

With just 500 people on his email list, Brandon generated $75,000 in seven days using a simple, intentional Black Friday email sequence.

In this conversation, he breaks down how he structured the emails, why he borrowed frameworks from private equity capital raises, and how curiosity, excitement, and scarcity did the heavy lifting.

You’ll Learn How To:

• Structure a short email sequence that drives high-ticket sales
• Create perceived value before ever asking for the sale
• Use curiosity, excitement, and scarcity without hype
• Fill your calendar with qualified sales calls organically

What You’ll Learn in This Episode:

• (03:07) Who Brandon actually coaches
• (05:17) Why does he refuse to pursue deals under seven figures
• (05:30) The difference between his $55K mentorship and $25K group program
• (06:41) Why Black Friday works even for high-ticket offers
• (07:20) Writing offers that create curiosity, excitement, and scarcity
• (08:13) The exact timing of his Black Friday email sequence
• (09:35) The simple call-to-action that drove discovery calls
• (11:57) How weekly live trainings quietly build his email list
• (13:14) Tom’s advice for generating leads inside Facebook groups
• (15:10) A lot of Facebook groups just become an advertising platform
• (16:39) Benefits of answering questions on Facebook groups
• (21:06) How 3–7 minute daily lives build trust faster than polished content
• (22:10) What makes content “valuable” to prospects
• (25:33) Native content always beats repurposed uploads
• (26:36) Why every piece of content should end with a CTA
• (27:59) The real amount of engagement required before someone buys
• (29:23) Rule #3: Business is never stopping doing what works
• (30:33) KPI on how many people are coming from Lives, getting to the course, and signing up

Who This Episode Is For:

• Coaches who are selling high-ticket programs
• Consultants with small but engaged email lists
• Course creators who are tired of relying on ads
• Anyone who wants predictable launches without hype

Why You Should Listen:

Brandon’s Black Friday campaign shows how clarity, trust, and intentional messaging outperform massive lists and complicated funnels. If you want to turn attention into revenue without spending on ads, this conversation gives you a blueprint you can actually use.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do so many clients feel excited when they pay, only to be immediately confused, overwhelmed, or embarrassed once they are inside a program?

In this episode, Megan Huber breaks down the silent experience gap that causes buyer’s remorse even when your offer delivers real results.

This conversation delves into the exact onboarding framework, including the slide deck, Zoom call, and the 48-hour window that prevents clients from disappearing and instead turns them into raving fans. If you want higher retention, better testimonials, and clients who feel empowered instead of lost, this episode is a must-listen.

You’ll Learn How To:

• Create an onboarding experience that reduces overwhelm and confusion
• Prevent clients from disengaging due to embarrassment or uncertainty
• Design a simple, high-touch onboarding system that scales
• Turn onboarding into the beginning of your marketing and retention strategy

What You’ll Learn in This Episode:

• (04:29) Who is Megan Huber?
• (08:00) What most coaches miss after the payment goes through
• (09:30) Why onboarding must match the level of exclusivity you sell
• (11:34) Onboarding slide deck elevates the client experience
• (12:11) Why onboarding should happen within 48 hours, not a week later
• (14:05) Sending the slide deck afterward prevents future confusion
• (16:09) One-on-one calls depend on the price point of the program
• (17:09) When group onboarding builds belonging faster than 1:1 calls
• (17:34) Fastest way to build trust with your client
• (19:26) The biggest client complaint Megan hears in third-party interviews
• (20:07) How not knowing where to start creates instant disengagement
• (21:31) Why checking logins live prevents resentment and frustration
• (23:59) Embarrassment quietly turns into disengagement and churn
• (25:55) Why milestones and timelines must be clarified on day one
• (28:07) How helping clients schedule implementation increases follow-through
• (30:05) Why new clients should not attend advanced or general calls
• (31:25) Why attending every call becomes a form of procrastination
• (35:11) Why community rules and platform expectations must be stated upfront
• (38:53) Consistently asking for client feedback protects your program long-term

Who This Episode Is For:

• Coaches who are struggling with retention or engagement
• Program creators who want better client outcomes
• Anyone who wants clients to feel confident, not confused

Why You Should Listen:

Most coaches focus on selling better, but what happens after the sale is what determines longevity. This episode shows you how to close the experience gap, protect client confidence, and build programs people are proud to be part of.

Connect with Megan Huber:

• Website: https://meganjohnsonhuber.com/ 
• Instagram: https://www.instagram.com/meganjhuber 
• Facebook: https://www.facebook.com/megan.j.huber 
• Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In Part 1, Leif broke down how elite sales conversations work. In Part 2, the focus shifts to what most coaches get wrong next: hiring, onboarding, and keeping sales reps who actually perform.

This episode is a behind-the-scenes look at what it really takes to build a high-ticket sales team that lasts. Listen as Leif explains when not to hire, the exact lead volume you need before hiring your first rep, why most “high-ticket closers” destroy businesses, and the exact structure that keeps great salespeople motivated instead of burned out.

Enjoy the show!

You’ll Learn How To:

• Decide when you are ready to hire your first salesperson
• Avoid mercenary closers who jump from offer to offer
• Onboard and indoctrinate sales reps so they fight for your brand
• Structure daily and weekly meetings that keep reps sharp

What You’ll Learn in This Episode:

• (01:39) Using analytics to optimize application quality and conversion
• (02:35) Why pre-call videos should sell the call
• (03:47) How nurture sequences support show rates and sales readiness
• (07:39) Where most coaches go wrong when hiring salespeople
• (08:12) Avoid mercenary high-ticket closers
• (08:32) Hiring for character over industry experience
• (10:01) Treat your sales reps like your children
• (11:18) Daily meeting cadence for first-time sales hires
• (12:29) How sharing client wins builds loyalty and longevity
• (15:46) The compensation model Leif recommends for coaching offers
• (16:25) Commission-only structures that still protect new hires
• (18:35) Three clear benchmarks that signal you are ready to hire
• (21:00) Using a 90-day testing window to dial in pricing
• (22:30) Annual vs. short-term fulfillment for group and 1:1 offers
• (23:26) Platform recommendations for delivering coaching programs
• (25:52) Announcement: Coaching Inc. Summit and founding member opportunity

Who This Episode Is For

• Coaches and consultants who are thinking about hiring their first salesperson
• Entrepreneurs who want to scale without losing control of sales quality
• Anyone building a high-ticket offer who wants predictable revenue

Why You Should Listen

Most coaches don’t fail at sales; they fail at sales leadership. This episode shows you how to avoid hiring too early, how to build a sales culture, and how to create systems that allow you to scale without burning people out. 

Connect with Leif Meyerson:

• Website: https://www.thesalesfloorguy.com/ 
• LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ 
• Telephone: 602-341-9045

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com     

Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.

Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.

In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!

You’ll Learn How To:

• Build sales systems as if you’re planning to replace yourself
• Stop overselling and start listening your way into more closes
• Identify a prospect’s real problem instead of their surface complaint
• Ask for the sale with confidence

What You’ll Learn in This Episode

• (03:54) Leif’s background running $40M+ sales floors
• (04:49) The three core areas every sales operator must master
• (06:31) Winging a sales call is not an option
• (07:30) The importance of CRMs, call recordings, and structured follow-up
• (08:08) Importance of having a phone system in place
• (08:27) Why listening to your own sales calls is uncomfortable, but non-negotiable
• (09:57) You need to have a sales script and a repeatable sales protocol
• (11:15) Telling is not selling
• (13:05) How active listening reveals what prospects aren’t saying
• (13:28) Using curiosity questions to uncover the real pain point
• (14:48) Why do people buy needs, not wants
• (15:27) The biggest mistake coaches make: solving the problem on the sales call
• (17:27) Why you must ask for the sale before scheduling a follow-up
• (17:55) The psychology behind asking for the sale three times
• (21:13) A simple, direct way to ask for the sale without sounding salesy
• (22:30) Why silence after the ask increases close
• (23:18) The three responses prospects give after a close attempt
• (24:15) Leif’s “Helix Method” for handling objections
• (25:20) The difference between stall objections and real objections
• (26:31) Why certainty wins once rapport is built
• (29:18) The three elements that matter most on phone vs. Zoom sales calls
• (31:34) The ideal number of application questions right now
• (32:21) The three friction buckets every application must qualify for: time, money, motivation
• (33:55) Why the essay question should come at the end of the application

Who This Episode Is For

• Business owners who are tired of good calls that don’t convert
• Entrepreneurs who want a real sales system
• Anyone preparing to scale beyond one-on-one selling

Why You Should Listen

If you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently. 

Connect with Leif Meyerson:

• LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.

Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!

You’ll Learn How To

• Structure a high-ticket offer without discounts, payment plans, or confusion
• Use event experience to drive premium conversions
• Filter out the wrong clients before they ever become a problem
• Add ethical downsells and affiliate offers

What You’ll Learn in This Episode

• (01:28) Isabel’s $40,000 offer structure and $5,000 event deposit
• (02:37) Why she refuses payment plans
• (03:33) What a “buying unit” is
• (04:09) December and January outperform most other months
• (05:23) Post-event calls generate an extra $30K+ per month
• (08:49) Connecting with other coaches who are in different fields
• (10:26) How success stories and testimonials compound authority
• (11:02) Give people something: Sticky pads, highlighters, pens
• (12:16) Luxury experience matters when selling premium programs
• (13:11) How her team is trained to behave like they already earned $40K
• (14:29) Why coaches should never disappear during event breaks
• (15:21) The importance of representation in slides and success stories
• (16:19) How gifting at the sales table influences buyer psychology
• (19:12) AI-focused events are filling rooms right now
• (22:20) How she approaches Black Friday without discounting high-ticket offers
• (24:07) The advantages and disadvantages of a hybrid setup
• (27:26) Prices should only increase when the value truly increases
• (30:14) Why newbie investors are not the right market for premium offers
• (33:30) The difference between the $25K gold and $40K platinum programs

Who This Episode Is For

• Coaches and consultants who want to sell premium programs
• Business owners who are running live or virtual events that aren’t converting
• Entrepreneurs who are tired of low-quality clients
• Anyone who wants a clean, confident way to sell high-ticket offers

Why You Should Listen

Isabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions. 

Connect with Isabelle Guarino:

• Website: https://residentialassistedlivingacademy.com/ 
• LinkedIn: https://www.linkedin.com/in/isabelle-guarino/ 

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Isabelle’s book, Assisted Living Revolution. Visit this link: https://residentialassistedlivingacademy.com/revolution/