Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.

Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.

Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!

You’ll Learn How To:

• Create a simple, high-converting offer
• Use Facebook Lives and daily content to attract clients organically
• Turn your experience into a coaching business
• Build momentum with consistent action

What You’ll Learn in This Episode:

• (02:57) The “Do or Die” 90-day challenge
• (03:59) Brandon’s background in the real estate business
• (05:50) The reality check: zero sales in the last 90 days
• (08:04) Fixing his Facebook profile and connecting with the right audience
• (10:02) Creating simple landing pages instead of complex funnels
• (12:40) How to create a power offer
• (15:12) From the season of convincing to attracting and repelling
• (16:36) The mistake of using “free.”
• (17:48) Testimonial vs reviews
• (21:22) How to make an attractive banner
• (22:17) Daily posting strategy: going live 3–7 minutes every weekday
• (25:52) The risk of repurposed content
• (27:53) Emailing your list every day builds authority fast
• (30:27) Balancing personal stories with real value
• (32:10) The power of hosting local meetups for fast feedback and sales

Who This Episode Is For:

• Coaches who aren’t getting consistent clients
• Experts with experience but no traction online
• Entrepreneurs stuck in the planning phase

Why You Should Listen:

This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.

In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.

This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!

You’ll Learn How To:

• Create offers that focus on outcomes
• Use “done-for-you” elements to remove friction for clients
• Position your service so that it stands out instantly
• Build trust by solving real problems

What You’ll Learn in This Episode:

• (02:22) Introducing J and J
• (07:19) How “done-for-you” bonuses increase conversions fast
• (08:22) Using JV partnerships to create ongoing deal flow and testimonials
• (09:15) Removing backend complexity makes your offer more attractive
• (11:38) Changing your messaging can instantly increase response rates
• (14:22) Make the client wait and give them three options
• (16:52) Land acquisition blueprint
• (18:19) The huge hurdles in the coaching business
• (21:00) The “business-in-a-box” model
• (23:16) Dealing with drastic movement of motivation levels
• (26:33) Budget expectations and execution for clients
• (28:59) The common trait shared by top-performing coaches
• (30:00) The confidence to sell people
• (39:51) Monetizing the deal in JV agreements
• (43:20) The timeframe for clients to succeed
• (49:27) Sending monthly reports to affiliates

Who This Episode Is For:

• Coaches who are struggling to convert leads
• Course creators who are stuck selling information
• Entrepreneurs who want a stronger offer

Why You Should Listen:

This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What’s the simplest habit that separates wealthy people from everyone else?

In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.

Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.

You’ll Learn How To:

• Build a simple daily reading habit
• Stay consistent, even if you are not a reader
• Choose better books that move you forward
• Read in a way that improves focus and retention

What You’ll Learn in This Episode:

• (01:30) Reading separates successful people from everyone else
• (02:08) "I am not a reader" is a lie most people believe
• (03:32) Read just 8 pages per day
• (04:23) Read first thing in the morning
• (05:05) How to avoid wasting time on bad books
• (05:35) Start with easy, simple books if you are not a good reader
• (06:54) You shouldn’t go back when you lose your place
• (07:19) How to handle words you don’t understand
• (08:38) Wealthy people will tell you to read
• (09:16) Reading changes your brain physically

Who This Episode Is For:

• Entrepreneurs who want to grow faster
• Anyone struggling to stay consistent with reading
• People who want a simple habit to start reading

Why You Should Listen:

This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
• Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books 

You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?

Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.

If you’ve been creating content but not seeing results, this is the missing piece that you need.

You’ll Learn How To:

• Turn your podcast into a client acquisition system
• Follow up with leads that increase show-up rates
• Use a VSL to pre-sell and build trust
• Simplify your messaging to connect instantly

What You’ll Learn in This Episode:

• (02:25) What a content manager should really be doing behind the scenes
• (04:05) Volume matters more than over-preparing your content
• (05:43) Volume play first
• (06:56) The difference between performing and helping people
• (09:32) Where a VSL fits inside your funnel
• (10:59) The call should never be "fact-finding."
• (12:49) Handling personal objections before the sales call
• (15:35) The power of simplifying your message; dropping the big words
• (17:05) How to collaborate to grow your audience
• (20:28) Competition vs reciprocity
• (22:01) What a real follow-up call should sound like
• (25:18) How to filter out unqualified leads
• (26:37) The shift from chasing clients to attracting the right ones
• (29:17) Conversation rate defined by word count
• (31:15) How booking flexibility and fast follow-up increase sales

Who This Episode Is For:

• Coaches with a podcast
• Content creators who are not seeing results
• Entrepreneurs who want a better system for converting leads

Why You Should Listen:

This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.

In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.

Listen and enjoy the show!

You’ll Learn How To:

• Turn your podcast into a lead-nurturing machine
• Ask deeper, better questions that create connection and engagement
• Structure interviews that bring real value
• Use proof elements and testimonials

What You’ll Learn in This Episode:

• (01:50) Introducing Brent Daniels and his successful podcast
• (04:45) The “peel the onion” method for deeper, better interviews
• (06:12) The 5 levels of “why” that unlock powerful insights
• (07:18) Curiosity is your biggest advantage as a host
• (08:07) Doing weekly live streams to answer questions
• (10:40) The 3 traits of a great interviewer: kind, confident, curious
• (12:10) Imperfect content still wins if the message is strong
• (14:47) The difference between entertainment, education, and instruction
• (17:01) Podcasts as ultimate lead nurturer than a generator
• (17:36) “Give everything away, sell implementation.”
• (21:02) Guests can turn you up or turn you off
• (23:51) Student success stories are your best content
• (24:45) What your funnel should handle before a sales call happens
• (26:29) Accountability call to identify the bottleneck in the real estate business
• (27:09) How to turn Zoom calls and wins into powerful content assets
• (28:53) Recommended social media platform for live streams and content
• (31:35) Live shows for interaction with clients
• (37:08) Recommended time to go live on multiple platforms
• (38:58) The exact steps to grow from zero to 100K followers
• (42:45) Channels to focus on: YouTube

Who This Episode Is For:

• Coaches who want their podcast to bring in clients
• Consultants struggling to convert content
• Entrepreneurs building authority through content
• Anyone tired of creating content that doesn’t lead to sales

Why You Should Listen:

If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.

In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.

Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.

If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!

You’ll Learn How To:

• Get your first paying clients
• Use speaking to position yourself as the authority
• Turn simple conversations into actual sales
• Increase client retention and turn clients into long-term revenue

What You’ll Learn in This Episode:

• (03:55) Megan’s unexpected path from teacher to coach
• (05:33) The certificate program she took in coaching
• (06:44) About coaching certification
• (08:52) How she got her first clients
• (10:33) The mindset shift: stop attending, start speaking
• (13:21) Megan's local networking group
• (14:14) Her first offers: simple, low-cost, and effective
• (17:11) In-person connection accelerates growth faster than social media
• (19:21) How she landed a role inside a multi-million dollar coaching company
• (21:48) Starting over from scratch
• (22:02) The three decisions she made before selling anything
• (24:11) Confidence and conviction in delivering results
• (26:25) How she used a Facebook group to grow her business
• (28:24) Her exact content and posting strategy that worked
• (29:27) The simple call-to-action that converted viewers into clients
• (31:36) Transition from coaching to consulting
• (34:22) Connect with Megan Huber

Who This Episode is For:

• New coaches who are trying to land their first few clients
• Consultants who are stuck in inconsistent income cycles
• Experts building an audience

Why You Should Listen:

This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.

Connect with Megan Huber:

• Website: https://meganjohnsonhuber.com/ 
• LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/ 
• Instagram: https://www.instagram.com/meganjhuber/ 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.

In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.

Listen and enjoy the show!

You’ll Learn How To:

• Turn simple referrals into recurring income
• Get paid for leads without waiting for commissions
• Build partnerships that benefit both sides
• Create content that grows your brand and network

What You’ll Learn in This Episode:

• (03:09) Introducing Grant Wise and the idea of monetizing referrals
• (04:49) Real example: turning referrals into $7K/month recurring revenue
• (06:13) How a “preferred partner” system works
• (08:46) Why this isn’t extra work
• (10:04) The SOP in business
• (11:12) Using content to promote partners
• (12:29) The “brand halo” effect and borrowed trust
• (14:24) How the system tracks leads and pays you instantly
• (18:05) The co-marketing platform
• (19:06) Starting small: even $100–$500/month adds up

Who This Episode is For:

• Coaches and consultants with active clients
• Experts who regularly recommend people or services
• Real estate professionals and service-based business owners
• Anyone who feels like they should be making more with their network

Why You Should Listen:

This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks. 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
• Grant’s lead platforms: comarketing.com 

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.

This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.

Listen and enjoy the show!

You’ll Learn How To:

• Use free content to attract high-quality clients
• Build authority by sharing what works
• Overcome the fear of “giving away too much.”
• Turn content into real results

What You’ll Learn in This Episode:

• (01:56) The “No Free Line” strategy explained
• (03:43) What your “best stuff” actually looks like in your business
• (04:11) The psychology behind reciprocity and being a go-giver
• (05:47) What NOT to do: turning your content into a full free course
• (07:06) Going live matters even if no one is watching
• (08:47) The bigger mission: helping people and building trust
• (09:10) Give away your best secret today

Who This Episode is For:

• Coaches and consultants who are afraid to give away their best ideas
• Experts who feel stuck or invisible online
• Business owners who want more clients

Why You Should Listen:

If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.

Darrin Bentley, in this episode of Coaching Inc.  breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.

You’ll Learn How To:

• Launch your podcast in 7 days 
• Use podcasting to tap into other people’s audiences
• Choose simple, affordable equipment that works
• Keep your episodes simple, short, and effective
• Use strong CTAs to turn listeners into leads

What You’ll Learn in This Episode:

• (02:41) Introducing Darrin Bentley
• (05:45) Simple mic recommendations for beginners and pros
• (07:41) Recording platforms: Zoom vs. advanced tools
• (10:09) Should you edit your podcast or outsource it?
• (11:10) What a full podcast production team actually does
• (14:54) Solo vs. guest episodes: finding the right mix
• (17:14) Stop overthinking, just publish your episodes
• (18:10) Where to get podcast cover art affordably
• (19:10) How podcast hosting and distribution work
• (22:54) Music and intros: keep it simple and royalty-free
• (25:11) Examples of shows with good intro and music
• (25:34) Why shorter intros perform better today
• (27:30) Crafting a strong call-to-action (CTA)
• (33:59) Provide value to the people and business
• (37:11) Connect with Darrin Bentley

Who This Episode is For:

• Coaches and consultants who want more visibility and leads
• Experts who are struggling to grow an audience online
• Anyone stuck in planning mode

Why You Should Listen:

If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a  simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audience

Connect with Darrin Bentley:

• Email: [email protected]
• Website: https://darrinbentley.com/ 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!

You’ll Learn How To:

• Build a daily reading habit
• Avoid simple marketing mistakes that can cost you
• Fix marketing by focusing on what works
• Measure your net worth the right way
• Hire the right people

What You’ll Learn in This Episode:

• (01:22) Rule #8: Why reading 8 pages a day can change your entire life
• (04:50) Rule #9: The 9 rules of marketing every business must follow
• (06:11) The rule number one on marketing
• (07:15) Marketing is a volume game first, skill second
• (08:17) The danger of inconsistent marketing
• (08:38) Top earners focus on one channel and dominate it
• (10:09) Why all marketing must be trackable and measurable
• (10:43) Marketing must be delegated to the right people
• (11:18) Split testing keeps your campaigns working long-term
• (12:21) The costly mistake: a broken link that led to a six-figure loss
• (14:57) The “guardrails” that keep entrepreneurs in the game
• (16:21) Rule #10: Measure your net worth once a month
• (17:13) The 50-20-20-5-5 plan
• (18:04) The T4 Freedom: Taxes
• (18:28) The T4 Freedom: Tithes
• (18:55) The T4 Freedom: Table
• (19:10) The T4 Freedom: Take
• (20:16) Debt is a season, not a lifestyle
• (24:07) The one book Tom recommends to every entrepreneur
• (25:30) Why having an Executive Assistant changes everything
• (29:17) Final rule: Never sacrifice success for wealth

Who This Episode is For:

• Entrepreneurs who are making money but not building wealth
• Business owners who are struggling with inconsistent marketing results
• Founders who want simple rules in their business

Why You Should Listen:

If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook. 

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com