The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.

In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.

Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.

You’ll Learn How To:

• Shorten your sales calls while increasing close rates
• Stop your team from chasing dead leads
• Handle “I can’t afford it” calmly and confidently
• Use financing without sounding pushy or desperate

What You’ll Learn in This Episode:

• (02:04) The difference between real follow-up and chasing
• (02:35) Salespeople never chase cold, dead leads; they are hunters
• (03:03) Why dead leads are a marketing problem
• (04:12) Defining the real meaning of lead
• (05:30) When follow-up is appropriate and when it’s not
• (06:15) How to recognize polite “no’s” before wasting time
• (07:27) Top closers talk less and ask better questions
• (08:56) Pain must outweigh price before a sale happens
• (09:41) How to confirm price is the only objection
• (11:19) The exact phrasing to introduce financing naturally
• (12:12) The first payment should always be the largest
• (12:45) How to collect a credit card without awkwardness
• (13:03) How to future-pace clients immediately after closing
• (15:45) Why celebrating too early kills sales momentum

Who This Episode Is For:

• Coaches who are selling high-ticket programs
• Consultants who are handling frequent price objections
• Sales teams who are struggling with long calls and low close rates
• Business owners who want calmer sales conversations

Why You Should Listen:

If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.

For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.

If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.

You’ll Learn How To:

• Build a business around what the market wants
• Create wealth that supports your life instead of consuming it
• Attract the right people while cutting off the wrong ones
• Focus on simple principles that scale

What You’ll Learn in This Episode:

• (03:48) The real principle behind scaling
• (04:38) Why “do what you love” advice leads to burnout and resentment
• (06:32) Tom's real definition of success
• (07:23) Why monetizing what you love often limits growth
• (10:14) Why chasing and convincing causes exhaustion and burnout
• (12:19) Revenue must always come first, no exceptions
• (13:15) The simple daily habit that builds discipline and impulse control
• (14:20) Founders are visionaries, not builders
• (16:06) The real fear most entrepreneurs struggle with
• (17:03) Why partnering too early destroys businesses
• (19:16) Who you should actually take advice from
• (20:37) How the wrong people quietly repel the right opportunities
• (21:41) The “40 Good People” strategy to build a powerful network in 8 weeks
• (25:32) Ancient principles still outperform modern business hacks
• (28:54) Stop comparing yourself to what you see online
• (30:17) Strive to be the best, not the biggest
• (31:21) The rules of marketing
• (35:48) Ownership is easy; owners are complicated

Who This Episode Is For:

• Coaches and entrepreneurs who feel burned out or stuck
• Founders who are tired of chasing tactics instead of building stability
• Anyone questioning the “follow your passion” narrative

Why You Should Listen:

This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Many coaches claim they want success, yet they remain stuck year after year.

In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.

This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.

If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.

You’ll Learn How To:

• Make real decisions instead of hiding behind trying
• Handle pressure without letting fear or ego run your life
• Stop using education as an excuse to avoid action
• Build momentum by leaning into uncomfortable conversations

What You’ll Learn in This Episode:

• (02:42) How Tom got started in real estate with no money or experience
• (05:00) The three variables every deal comes down to: speed, convenience, and price
• (07:01) The moment Tom hit rock bottom and made a real decision
• (08:10) There is no balance in life, only harmony
• (09:16) Why business isn’t complicated
• (12:41) The danger of leaning on education instead of taking action
• (14:38) The #1 predictor of success is your ability to handle pressure
• (15:19) Wealth is really about options; success is a good night’s sleep
• (18:58) How Coaching Inc. was born
• (23:56) One simple rule that separates winners from everyone else: read 8 pages a day
• (24:37) Tom's book recommendations to read

Who This Episode Is For:

• Coaches who feel stuck despite doing everything
• Entrepreneurs who are hiding behind preparation
• People who want real success

Why You Should Listen:

Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com  
• Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books 

The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.

In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.

You’ll Learn How To:

• Build real generational wealth beyond just money
• Avoid common traps that keep entrepreneurs in chase mode
• Protect your business by understanding your numbers
• Strengthen your mindset through daily reading

What You’ll Learn in This Episode:

• (04:05) RJ's journey in real estate investing
• (07:28) Five primary things that bring down entrepreneurs
• (07:59) Why measuring net worth matters more than chasing cash flow
• (10:44) Revenue must come before branding, websites, or logos
• (12:10) The danger of stopping what works after one bad outcome
• (16:59) Never partner when you can hire
• (20:16) Wealth vs success
• (21:03) Five people who should influence your decisions
• (25:40) Rule #6: Why projects fail when everyone involved is part-time
• (26:45) Your first hire should almost always be an executive assistant
• (29:18) How reading daily builds real generational wealth
• (30:26) What generational wealth really means
• (36:04) “The money is in the database,” and why ignoring this keeps you broke
• (37:12) Rule #10: Why every entrepreneur must know how to read a P&L
• (41:54) Why chasing new leads creates burnout and instability

Who This Episode Is For:

• Coaches who are building long-term businesses
• Entrepreneurs who are tired of living in reaction mode
• Business owners who want stability, clarity, and control
• Anyone serious about wealth, leadership, and legacy

Why You Should Listen:

If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.

In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.

If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!

You’ll Learn How To:

• Close high-ticket coaching clients without traditional sales calls
• Use your application to pre-sell and disqualify prospects
• Create urgency without pressure
• Stop giving away free consulting disguised as “sales conversations.”

What You’ll Learn in This Episode:

• (01:24) The simple Google Doc that replaces long sales calls
• (02:08) The personal loom videos that dramatically
• increase conversions
• (03:39) The biggest red flag Joe looks for in applications
• (04:07) Personalization creates instant authority and trust
• (05:15) Using pre-qualification to control who sees certain offers
• (06:30) How Joe presents pricing without pressure
• (06:58) Giving “something free” still matters even when saying no
• (07:44) How Joe builds urgency without sounding salesy
• (08:08) Deadlines work better when they’re calm and clear

Who This Episode Is For:

• Coaches who are selling high-ticket programs
• Consultants who are tired of endless sales calls
• Experts who want better clients, not more conversations
• Anyone who is burned out from answering the same questions over and over

Why You Should Listen:

This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately. 

Connect with Joe McCall:

• Website: https://www.realestateinvestingmastery.com/ 
• Website: https://joemccall.com/ 
• Facebook: https://www.facebook.com/jvmccall/ 
• LinkedIn: https://www.linkedin.com/in/joe-mccall/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Your employees are the ones serving your clients. If they are in a healthy, positive, and loving state, then they will be able to impact and impart to your clients.

Ari Page has been in business for 20 years in an industry where companies come and go fast. At its peak, his company was processing $2 million a month. Then in 2020, Ari stepped away during a personal season, believing systems and leadership would keep everything running. Within two years, revenue was cut in half.

Listen as he breaks down the one mistake that nearly destroyed his business, why stepping away was more dangerous than he realized, and the single word that rebuilt everything when he stepped back in. It was something most entrepreneurs abandon the moment things get hard. 

Enjoy the show!

You’ll Learn How To:

• Use business credit strategically to grow faster
• Understand why relationships matter
• Create powerful affiliate partnerships
• Lead your team that directly impacts client results

What You’ll Learn in This Episode:

• (03:33) A different turn about business
• (04:53) How Fund&Grow helps entrepreneurs access unsecured business credit
• (05:23) What does an unsecured loan means
• (06:37) Ari’s blue-collar background and how it shaped his leadership style
• (09:21) Why business credit became the real opportunity during market downturns
• (11:06) Establishing business credit and building up
• (12:54) The one word Ari credits for 20 years of success: relationships
• (14:42) How nurturing employees directly improves client outcomes
• (16:57) The actual steps to build relationships
• (21:20) Why do people need cash?
• (23:19) How stepping away caused revenue to drop from $2M to $1M per month
• (25:11) Re-engaging with key relationships
• (27:42) The role mindset and law of attraction play in leadership and culture
• (31:38) Connect with Ari Page

Who This Episode Is For:

• Coaches and consultants who are scaling their businesses
• Entrepreneurs who are thinking about stepping back from day-to-day operations
• Founders struggling with engagement, burnout, or isolation
• Anyone who wants long-term stability

Why You Should Listen:

This episode is a real conversation about what sustains a business over decades. Ari’s story shows that engagement, relationships, and presence matter more than any system or strategy. 

Connect with Ari Page:

• Website: https://funding.fundandgrow.com/aripage 
• LinkedIn: https://www.linkedin.com/in/aripageceo/ 
• Facebook: https://www.facebook.com/ari.page.3/ 

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?

In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.

Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.

You’ll Learn How To:

• Help your students invest using money they already have
• Add a high-integrity affiliate stream without more coaching workload
• Increase student retention and results through a better financial structure
• Create revenue that earns a higher multiple when you exit your business

What You’ll Learn in This Episode:

• (02:27) A lot of money doesn't come from making coaching sales
• (04:15) How affiliate income helps students do more deals and coaches earn more
• (06:10) Carter’s personal story and why Unified Wealth was built
• (08:09) How self-directed retirement accounts really work
• (11:40) Why most coaches shouldn’t try to do this themselves
• (13:57) Benefits of doing it in a retirement account and what makes a good candidate for it
• (15:49) How students can invest tax-free using retirement funds
• (16:46) Different types of retirement accounts
• (20:00) What does Carter's affiliate program look like
• (26:38) Connect with Carter Lane
• (28:52) How the affiliate program works and what coaches are earning
• (29:33) Why this checks every box: clients, cash flow, and exit value
• (31:07) Carter's advice for new business owners

Who This Episode Is For:

• Real estate and business coaches at any stage
• Coaches who are looking to add real revenue
• Entrepreneurs who want higher retention and better student outcomes
• Anyone thinking long-term about wealth, taxes, and an exit strategy

Why You Should Listen:

If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.

Connect with Carter Lane:

• Website: [email protected] 
• LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/ 
• Join the Affiliate Program: [email protected] 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need a perfect website, a polished sizzle reel, or years of speaking experience before anyone will book them. That belief will keep you stuck.

In this episode, Tom Krol interviews Manny Wolfe, founder of Opus Speakers, to break down how speaking gigs work today, why free speaking gigs can be far more profitable than paid ones, how to find thousands of real opportunities hiding in plain sight on Google, and what meeting planners are looking for when they review applications.

You’ll Learn How To:

• Find real speaking opportunities using simple Google searches
• Turn free stages into $20K+ in backend sales
• Price your talks realistically as a beginner
• Use consistency and volume to get booked faster

What You’ll Learn in This Episode:

• (02:34) Manny’s background and how he built a speaking business without shortcuts
• (06:59) The exact Google search that uncovers thousands of speaking opportunities
• (07:55) Streamline applications instead of starting from scratch every time
• (09:25) Why most speaker fees are now negotiable and why that’s good news
• (10:23) Stay open to free opportunities and paid
• (11:41) Setting expectations after applying to speaking opportunities
• (12:42) The two biggest factors of getting paid after speaking gigs
• (14:20) What beginners can realistically charge for speaking
• (15:34) The real formula that gets speakers booked: consistency, time, and volume
• (17:00) How meeting planners think
• (17:58) How to tailor your talk so it gets accepted without changing your message
• (19:57) The perfect funnel is nothing more than a sophisticated filtering mechanism
• (21:06) Why great talks are built on emotion and storytelling, not information
• (21:50) Manny's Question Mark Story Model
• (25:52) Recommendations for books or courses to get launched
• (26:41) Connect with Manny Wolfe

Who This Episode Is For:

• Coaches who want to grow their business through speaking
• Experts and consultants who want more leads from the stages
• DIY entrepreneurs who are willing to apply consistently
• Anyone who is stuck waiting for perfect marketing materials

Why You Should Listen:

Manny provides you with a clear, realistic path to getting booked, selling from the stage, and turning talks into revenue, even if you are just starting.

Connect with Manny Wolfe:

• Website: https://opusteam.io/home 
• LinkedIn: https://www.linkedin.com/in/mannywolfe/ 
• Facebook: https://www.facebook.com/therealmannywolfe/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

What if you stripped away ads, funnels, webinars, and all the busy work and focused only on what makes money?

In this live coaching session, Tom Krol works directly with Cameron Miller as he prepares to launch a brand-new course with a $5,500 price point.

Instead of theory, you get a real-time breakdown of how to go from zero to a $40K month using simple, organic strategies that prioritize revenue first.

Listen and enjoy the show!

You’ll Learn How To:

• Launch a high-ticket offer without ads or funnels
• Generate revenue fast using organic social media
• Avoid the biggest distractions that slow new launches
• Create momentum without waiting for perfection

What You’ll Learn in This Episode:

• (04:05) What “Investor Fee” is and why it converts sellers better
• (06:33) Pocket listing explained
• (07:20) Cameron's plan for launching the course
• (08:35) The target audience for the course
• (10:45) Attitude of progress, not perfection
• (11:04) Why ads, funnels, and webinars are a mistake early on
• (12:02) How to clean up your social media positioning
• (14:31) Cutting the number of choices and products
• (15:47) The simple daily habit that drives organic leads
• (17:48) How to make a clear, compelling offer
• (19:20) Pricing strategy that closes deals without discounting
• (19:44) Why in-person meetups accelerate trust and sales
• (21:07) The number one KPI to look for after meetups
• (21:55) Collecting email addresses and making sales

Who This Episode Is For:

• Coaches who are launching their first high-ticket offer
• Entrepreneurs who are overwhelmed by marketing complexity
• Anyone stuck building instead of selling

Why You Should Listen:

This episode shows you what launching actually looks like in real life. If you are tired of hiding behind funnels and waiting until everything is perfect, this episode will challenge you to focus on the actions that generate revenue fast.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?

In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.

This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!

You’ll Learn How To:

• Structure compensation without giving away the farm
• Decide when salary, revenue share, or equity makes sense
• Hire a full-time marketing person the right way
• Build a company that runs without you being the bottleneck

What You’ll Learn in This Episode:

• (01:06) When revenue share makes sense and when it absolutely doesn’t
• (02:18) Why most “marketing ninjas” don’t exist when you hire them
• (03:09) The real difference between agencies and full-time marketing hires
• (04:49) How agency hopping leads even successful coaches to bankruptcy
• (06:05) Why a full-time marketer must own everything, not one channel
• (07:30) Copywriters should rarely get a revenue share
• (10:14) When giving up 50% of revenue actually is the right move
• (12:34) The real job of your EA vs your marketing person
• (15:37) Your product is your company
• (18:43) The hidden difference between beginners and scalable operators
• (20:55) The single KPI Tom cares about more than any other
• (22:00) Why branding your name can quietly cap your business value
• (25:39) Company names matter far less than founders think
• (28:02) Rule #3: Never stop doing what works
• (31:26) The reason people slow down during the holidays

Who This Episode Is For:

• Coaches who are preparing to scale
• Founders who are hiring marketing help for the first time
• Entrepreneurs who want to leverage
• Anyone who is building a coaching business

Why You Should Listen:

This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com