Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

October 07CI - S2 - 159 - The #1 Predictor of Entrepreneurial Success with Nick Lamagna
What do martial arts and entrepreneurship have to do with each other? More than you might think.
In this episode, Nick Lamagna shares what getting a black belt in jiu-jitsu has taught him about business, pressure, humility, discipline, and staying calm when things get difficult.
Nick also talks about real estate, finding the right people, learning from others, and why the ability to handle pressure may be the number one predictor of entrepreneurial success.
He shares lessons from 20 years of training and how those lessons continue to shape the way he approaches business and life. Listen and enjoy!
You’ll Learn How To:
Stay calm and find solutions when things go wrong
Handle pressure when your team is counting on you
Find the right community and people to learn from
Approach coaching responsibly
What You’ll Learn in This Episode:
(04:06) Entrepreneurship is a game
(05:38) Why getting a black belt in jiu-jitsu is one of Nick’s proudest accomplishments
(07:26) How accountability keeps you showing up
(08:39) Learning to stay calm and find solutions under pressure
(11:10) The number one predictor of entrepreneurial success
(14:50) The importance of having a white belt mentality
(18:13) Learning from training with people who challenged him
(20:31) Being a “jack of all trades” can be a good thing
(24:15) Taking responsibility for students’ success and failure
(26:41) Who you allow into your coaching program
(30:15) “The man who listens to the rumor is weaker than the man spreading it”
(33:11) The importance of being the person who supports others
(35:00) Treating people with kindness and respect
(36:32) Connect with Nick Lamagna
(37:24) Nick’s recommended books on success and wealth
Who This Episode Is For:
Entrepreneurs who want to get better at handling pressure
Coaches who want to build stronger communities
Business owners learning how to lead a team
Anyone who wants to improve beyond financial success
Why You Should Listen:
Nick’s story shows that success is not just about making money. It is the ability to stay calm under pressure, keep showing up, remain humble, and surround yourself with the right people.
Connect with Nick Lamagna:
Website: https://nicknicknick.com/
Instagram: https://www.instagram.com/nicklamagnainvest/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
43 min
September 30CI - S2 - 158 - He Started Posting His Real Estate Deals and A&E Came Calling with Dedric Polite
How do you turn your real estate journey into a business and build an audience along the way?
In this episode, Dedric Polite shares how real estate changed the trajectory of his family, from growing up in Boston and working in corporate software sales to becoming a real estate investor, coach, and TV personality.
Dedric also shares how documenting his real estate deals on social media helped him build a following, attract private investors, and eventually get approached by A&E for a TV show. More of his story on this show. Listen!
You’ll Learn How To:
Build an audience by documenting what you are already doing
Use your personal story to connect with the right people
Build a personal brand through social media
Find your place and use your strengths in business
What You’ll Learn in This Episode:
(03:06) How real estate changed the trajectory of Dedric’s family
(05:00) Why Dedric decided to invest in his first coach
(06:19) The $16,000 mastermind decision that changed everything
(08:20) How documenting the real estate process led to an audience
(09:13) How they got their own TV show
(10:39) Taking courage raising money for the show
(12:09) Authenticity attracts the right people
(13:08) The algorithms in social media are always changing
(15:01) The platforms Dedric uses to grow his business
(17:15) Why niches are winning
(18:31) Skipping the learning curve through other coaches
(19:43) Moving from an outsourced agency to in-house marketing director
(20:11) Connect with Dedric Polite
Who This Episode Is For:
Entrepreneurs building a personal brand
Coaches who want to grow their audience through social media
Real estate investors who want to turn their experience into a business
New coaches looking for mentorship and community
Why You Should Listen:
Dedric’s story is a great example of what can happen when you simply document what you are already doing.
He shares practical lessons for coaches who are just getting started, including why taking action, finding the right community, and sharing the real journey can make a difference.
Connect with Dedric Polite:
Website: https://dedricandkrystal.com/
Be Polite Properties Website: https://www.politeproperties.com/
Instagram: https://www.instagram.com/dedricpolite/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
23 min
September 23CI - S2 - 157 - How He Turned YouTube Into a High-Ticket Coaching Funnel with Robbie Crager
Today's guest has a mastermind model where members invest in real estate in one particular part of the world.
Robbie Crager shares how he went from a real estate investor to building a large YouTube audience and turning it into a coaching and mastermind business.
He shares how he uses a free community, low-ticket offer, and mastermind to bring people through his funnel, why small wins matter in coaching, and how AI is helping him save time and become more productive. Listen and enjoy!
You’ll Learn How To:
Use YouTube to build your personal brand
Build a community before selling your coaching program
Find different roles for people based on their skills
Use AI to save time and improve your coaching content
What You’ll Learn in This Episode:
(02:31) How Robbie went from real estate investor to coach
(03:33) YouTube helped grow his real estate business
(04:18) Using YouTube as a top-of-funnel strategy
(05:33) The tips and tricks on YouTube for coaches and course creators
(07:04) How Robbie uses long-form content, shorts, and live videos
(09:16) Robbie’s YouTube funnel from free community to mastermind
(10:54) The different types of people in his mastermind
(12:43) Finding where your skill set fits in the team
(14:45) Small percentage of people take action
(17:45) Why small wins help people make progress
(18:53) Getting into affiliate partnerships
(20:14) The idea of personal branding and the need to use AI
(21:45) How Robbie uses AI to save time and improve his work
(23:56) Connect with Robbie Crager
Who This Episode Is For:
Coaches looking to grow through YouTube
Entrepreneurs building a personal brand
Real estate investors looking to build a team
Business owners who want to use AI to save time
Why You Should Listen:
Robbie shows how consistent content, a strong personal brand, and a simple funnel can turn an audience into a real business. He also shares practical lessons on coaching, community, small wins, and using AI to work faster without losing your own voice.
Connect with Robbie Crager:
YouTube: https://www.youtube.com/@TheFlipFlopFlipperPR
Instagram: https://www.instagram.com/the_flip_flop_flipper/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
27 min
September 16CI - S2 - 156 - He Used AI to Build a $3 Million Coaching Platform Himself with Justin Brennan
What does it take to build a multimillion-dollar coaching platform without a huge team?
In this episode, Justin Brennan shares his journey in multifamily real estate, what he learned from watching his father build and lose a massive real estate business, and how he used AI to build his own coaching platform.
Justin also talks about helping clients overcome limiting beliefs, the mental side of coaching, and how AI is changing how coaches deliver their programs.
Listen and enjoy!
You’ll Learn How To:
Avoid the biggest mistakes that can cause real estate investors to lose
Build the identity and infrastructure of a multifamily investor
Use an interactive roadmap to make coaching easier to follow
Use AI to create a more personalized coaching experience
What You’ll Learn in This Episode:
(04:10) Justin’s family history in real estate and his path into multifamily investing
(06:47) What the financial crisis taught Justin
(07:46) Bad debt can cause you to lose in real estate
(08:33) The three patterns in people who lost money
(09:38) Importance of fixed-rate debt and low leverage
(10:17) How to structure a 15-unit apartment deal with a 70% loan
(11:56) The difference between ownership and control
(13:27) Justin's ideal multifamily investor
(17:10) Sweat equity vs. check equity
(23:00) Finding clients through paid YouTube ads
(26:20) Two ways to find apartment deals
(31:42) The 10-step roadmap for the first deal
(33:00) Building his own proprietary platform ecosystem
(36:46) How Justin built his AI platform using Replit
(40:35) How quickly AI is changing the world
(43:17) Social media managers may need to become experts at managing AI agents
(44:36) Connect with Justin Brennan
Who This Episode Is For:
Real estate investors interested in multifamily
Course creators interested in AI-powered platforms
Business owners trying to understand how AI will change their teams
Why You Should Listen:
Justin shares how he uses AI to change how he delivers coaching, build his own platform, and create tools that would have cost millions of dollars just a few years ago.
Connect with Justin Brennan:
YouTube: https://www.youtube.com/@JustinBrennan
Instagram: https://www.instagram.com/officialjustinbrennan/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
48 min
September 09CI - S2 - 155 - How a Local Meetup Turned Into an $80K Per Month Coaching Business with Andrew Lucas
What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.
In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.
You’ll Learn How To:
Start a local meetup and build a community around your expertise
Build trust by becoming the hub for information in your market
Avoid the mistakes of coaching without a clear program or design
What You’ll Learn in This Episode:
(03:22) What does a local event look like?
(03:53) How Andrew and his wife started with simple real estate meetups
(04:58) Becoming the hub of information
(06:10) The biggest mistake Andrew made when he first started coaching
(08:50) You don’t need to turn every meetup into a client immediately
(11:02) The most important part of the program
(14:34) When partner split goes the wrong way
(17:08) How Andrew presents his $75K program and why $30K upfront works
(19:50) Dealing with new laws in South Carolina for wholesaling
(25:46) Andrew on promoting the local meetups
(32:55) How Andrew competes with other local meetups
(34:54) When virtual meetups make sense
(35:38) People want connection and want to be around others who think the same way
(37:46) Leaning into motivation and proof in coaching
(42:41) Keeping the momentum in local meetups
(47:00) Why Andrew stopped bringing outside speakers into his meetup
(49:20) How Andrew follows up with meetup attendees
(52:09) How workshops and joint events can attract your ideal clients
Who This Episode Is For:
Coaches who want to build a business through community
Real estate investors thinking about starting a coaching program
Entrepreneurs who want to use local events to grow their influence
Why You Should Listen:
Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
56 min
September 03CI - S2 - 154 - Build Your Coaching Business Around the Life You Actually Want with Henry Washington
If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out.
In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program.
Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money.
Listen and enjoy the show!
You’ll Learn How To:
Build your coaching program around the life you want
Figure out how much time you really want to give to coaching
Start by helping people instead of immediately building an offer
Stay focused on one offer
What You’ll Learn in This Episode:
(03:11) Henry’s real estate journey from one house to 150 doors
(04:33) The problems that come with having a big portfolio
(05:29) Cash flow can be harder to live off than it looks on paper
(09:55) How Henry accidentally got into coaching
(10:55) The panic attack that pushed Henry to learn about real estate investing
(13:41) The moment Henry realized he had a responsibility to help other people
(15:07) Henry started sharing his real estate journey on Instagram
(17:17) Unintentionally creating his first two courses
(20:03) What new coaches should and should not do
(21:00) New coaches should start with their life, not their offering
(21:37) Build your program around the time you actually have
(23:19) Go where the audience is
(24:29) Henry relied on organic growth before using paid ads
(26:58) The two battles every coaching business is fighting
(28:30) The difference between chasing customers and attracting them
(30:58) COVID changed what customers expect from coaches and online education
(34:28) Connect with Henry Washington
Who This Episode Is For:
New coaches who are thinking about starting a coaching business
Real estate investors who want to turn their experience into coaching
Coaches who feel trapped by the business they built
Entrepreneurs who want more freedom and less pressure
Why You Should Listen:
This episode reminds you that your coaching business should support the life you want, not become the life you have to escape.
Connect with Henry Washington:
Website: https://www.seeyouattheclosingtable.com/
Instagram: https://www.instagram.com/thehenrywashington/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
37 min
August 26CI - S2 - 153 - Why More Offers Are Making You Less Money
More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward.
In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination.
Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy!
You’ll Learn How To:
Identify whether your business has a clear destination
Get your team rowing in the same direction
Choose one primary goal
Use a “someday maybe” list to get other ideas out of your head
What You’ll Learn in This Episode:
(01:13) The ship with hundreds of oars
(03:35) Lack of clear destination
(04:25) The courage to pick one thing
(05:18) Make sure every oar is rowing toward the same goal
(06:19) When the business becomes a cash grab
(06:59) The “someday maybe” folder
(07:18) Focus on what the market wants
(08:25) Having a personal financial goal
(09:04) Progress, not perfection
Who This Episode Is For:
Entrepreneurs who are distracted
Business owners who have too many ideas, offers, or opportunities
Leaders who lack clear direction with their team and business
Why You Should Listen:
If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
12 min
August 20CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn
In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.
Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.
You’ll Learn How To:
Create content without spending hours planning or scripting
Turn your everyday work into content
Use the “three pieces of content a day” strategy
Use AI to support your content, construction, and real estate teams
What You’ll Learn in This Episode:
(02:35) About Nick and Sanborn Construction
(04:39) Who Nick’s clients are
(05:46) Why they choose a done-with-you model
(07:01) Difference between showing how to do it and walking you through it
(08:11) The market condition in the Midwest
(10:56) If you had to start over, start with your phone
(11:26) The three-content-a-day rule
(13:10) Simple content can outperform highly planned content
(14:34) Preparedness creates confidence
(17:31) Film everything and put it out there
(19:18) The funnel mistake that was costing them leads
(21:06) Adding a QR code on YouTube videos
(23:02) Create content for how people consume it
(24:38) How Nick uses AI across his companies
(27:07) Nick’s recommended books
Who This Episode Is For:
Coaches who want to start doing content
Entrepreneurs who want to grow their audience
Business owners who want to generate more leads through content
Why You Should Listen:
You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.
Connect with Nick Sanborn:
Website: https://www.sanbornconstructiongroup.com/
YouTube: https://www.youtube.com/@SanbornConstructionGroup
Instagram: https://www.instagram.com/sanbornconstructiongroup
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
31 min
August 17CI - S2 - 151 - How to Actually Keep the Money You Make
Have you ever worked really hard but not seen the results of your efforts?
On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently.
Listen and enjoy the show!
You’ll Learn How To:
Track your net worth and cash flow
Build better habits around saving and spending
Take control of your business and personal finances
Make purchasing decisions based on numbers
What You’ll Learn in This Episode:
(02:09) The difference between gross and net
(03:54) Why wealthy people know and measure their net worth
(04:47) The financial trap of only looking at monthly income and expenses
(05:40) How much should I live off?
(07:06) Money management should be done by husband and wife together
(07:35) Watching your net worth grow can improve your confidence
(08:01) Struggling entrepreneurs don't know their KPIs and P&L
(10:11) Don't try to play games with the IRS
(11:29) How to make purchasing decisions based on cash flow and net worth
(12:51) Basic terminology every entrepreneur should understand
(14:16) Slow down before spending company money
(15:41) Why wealthy people feel good about saving money
(17:00) The beginning of financial freedom
Who This Episode Is For:
Entrepreneurs who are just starting to make money
Business owners who are not keeping enough of their money
Founders who need to get better at managing their numbers
Anyone who wants more financial freedom
Why You Should Listen:
Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
19 min
August 13CI - S2 - 150 - The Secret to Magnetic Messaging
What do you say when you're starting out as a coach, and nobody knows who you are yet?
In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.
Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!
You’ll Learn How To:
Create messaging that attracts your ideal audience
Stand out by embracing your radical differences
Turn your experience into useful talking points
Give away valuable information without losing clients
What You’ll Learn in This Episode:
(01:51) The attitude of progress, not perfection
(02:26) Being real and authentic with your audience
(03:42) Enthusiasm makes your message more powerful
(04:37) R.O.D.S. explained
(05:30) Being different can help you cut through the noise
(07:07) The “10,000 Talking Points” idea
(07:38) Why you need to remember what it was like to be a beginner
(09:02) Write down 100 different questions a newbie would ask you
(10:22) Understanding your audience wants to hear your hits
(11:15) Bringing people value when you speak
(12:34) Being a generous expert and giving away your best information can attract more clients
Who This Episode Is For:
Coaches who are just starting to build an audience
Consultants and course creators looking for better messaging
Entrepreneurs trying to stand out
Anyone who wants to create content
Why You Should Listen:
Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
17 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!