You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.

In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.

Listen and enjoy the show!

You’ll Learn How To:

• Turn simple referrals into recurring income
• Get paid for leads without waiting for commissions
• Build partnerships that benefit both sides
• Create content that grows your brand and network

What You’ll Learn in This Episode:

• (03:09) Introducing Grant Wise and the idea of monetizing referrals
• (04:49) Real example: turning referrals into $7K/month recurring revenue
• (06:13) How a “preferred partner” system works
• (08:46) Why this isn’t extra work
• (10:04) The SOP in business
• (11:12) Using content to promote partners
• (12:29) The “brand halo” effect and borrowed trust
• (14:24) How the system tracks leads and pays you instantly
• (18:05) The co-marketing platform
• (19:06) Starting small: even $100–$500/month adds up

Who This Episode is For:

• Coaches and consultants with active clients
• Experts who regularly recommend people or services
• Real estate professionals and service-based business owners
• Anyone who feels like they should be making more with their network

Why You Should Listen:

This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks. 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
• Grant’s lead platforms: comarketing.com 

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.

This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.

Listen and enjoy the show!

You’ll Learn How To:

• Use free content to attract high-quality clients
• Build authority by sharing what works
• Overcome the fear of “giving away too much.”
• Turn content into real results

What You’ll Learn in This Episode:

• (01:56) The “No Free Line” strategy explained
• (03:43) What your “best stuff” actually looks like in your business
• (04:11) The psychology behind reciprocity and being a go-giver
• (05:47) What NOT to do: turning your content into a full free course
• (07:06) Going live matters even if no one is watching
• (08:47) The bigger mission: helping people and building trust
• (09:10) Give away your best secret today

Who This Episode is For:

• Coaches and consultants who are afraid to give away their best ideas
• Experts who feel stuck or invisible online
• Business owners who want more clients

Why You Should Listen:

If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.

Darrin Bentley, in this episode of Coaching Inc.  breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.

You’ll Learn How To:

• Launch your podcast in 7 days 
• Use podcasting to tap into other people’s audiences
• Choose simple, affordable equipment that works
• Keep your episodes simple, short, and effective
• Use strong CTAs to turn listeners into leads

What You’ll Learn in This Episode:

• (02:41) Introducing Darrin Bentley
• (05:45) Simple mic recommendations for beginners and pros
• (07:41) Recording platforms: Zoom vs. advanced tools
• (10:09) Should you edit your podcast or outsource it?
• (11:10) What a full podcast production team actually does
• (14:54) Solo vs. guest episodes: finding the right mix
• (17:14) Stop overthinking, just publish your episodes
• (18:10) Where to get podcast cover art affordably
• (19:10) How podcast hosting and distribution work
• (22:54) Music and intros: keep it simple and royalty-free
• (25:11) Examples of shows with good intro and music
• (25:34) Why shorter intros perform better today
• (27:30) Crafting a strong call-to-action (CTA)
• (33:59) Provide value to the people and business
• (37:11) Connect with Darrin Bentley

Who This Episode is For:

• Coaches and consultants who want more visibility and leads
• Experts who are struggling to grow an audience online
• Anyone stuck in planning mode

Why You Should Listen:

If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a  simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audience

Connect with Darrin Bentley:

• Email: [email protected]
• Website: https://darrinbentley.com/ 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!

You’ll Learn How To:

• Build a daily reading habit
• Avoid simple marketing mistakes that can cost you
• Fix marketing by focusing on what works
• Measure your net worth the right way
• Hire the right people

What You’ll Learn in This Episode:

• (01:22) Rule #8: Why reading 8 pages a day can change your entire life
• (04:50) Rule #9: The 9 rules of marketing every business must follow
• (06:11) The rule number one on marketing
• (07:15) Marketing is a volume game first, skill second
• (08:17) The danger of inconsistent marketing
• (08:38) Top earners focus on one channel and dominate it
• (10:09) Why all marketing must be trackable and measurable
• (10:43) Marketing must be delegated to the right people
• (11:18) Split testing keeps your campaigns working long-term
• (12:21) The costly mistake: a broken link that led to a six-figure loss
• (14:57) The “guardrails” that keep entrepreneurs in the game
• (16:21) Rule #10: Measure your net worth once a month
• (17:13) The 50-20-20-5-5 plan
• (18:04) The T4 Freedom: Taxes
• (18:28) The T4 Freedom: Tithes
• (18:55) The T4 Freedom: Table
• (19:10) The T4 Freedom: Take
• (20:16) Debt is a season, not a lifestyle
• (24:07) The one book Tom recommends to every entrepreneur
• (25:30) Why having an Executive Assistant changes everything
• (29:17) Final rule: Never sacrifice success for wealth

Who This Episode is For:

• Entrepreneurs who are making money but not building wealth
• Business owners who are struggling with inconsistent marketing results
• Founders who want simple rules in their business

Why You Should Listen:

If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook. 

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if a few simple rules could save you years of mistakes in business?

In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.

Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.

If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.

You’ll Learn How To:

• Find mentors with real experience you can trust
• Avoid partnerships that destroy a business
• Filter advice and opinions
• Build simple rules that guide every business decision

What You’ll Learn in This Episode:

• (03:09) Tom’s origin story: losing his job and deciding to make real estate work
• (04:18) The importance of having a mentor
• (05:33) Many entrepreneurs are skeptical and difficult to coach
• (06:42) Learning from people with personal experience
• (07:05) The five people whose feedback matters
• (08:58) Getting out of the hamster wheel
• (10:01) Tom’s rule about partnerships
• (12:01) Why bad partnerships often fail when the money finally shows up
• (13:58) Lessons Tom learned after coaching more than 5,000 students
• (14:41) The number one predictor of success for an entrepreneur
• (16:35) Rule #1: Put revenue in first position
• (18:41) Start your work day with revenue
• (19:27) Tracking your net worth monthly can change how you run your business
• (22:24) The 10 Rules of Business
• (24:47) Rule #2: Everyone has opinions
• (25:40) Rule #3: Never stop doing what already works
• (26:18) Rule #4: Never partner when you can hire
• (26:23) Rule #5: Only take feedback from five people
• (26:50) Rule #6: If everyone is part-time, the project will fail
• (28:10) Rule #7: Distractions make money

Who This Episode is For:

• Coaches and entrepreneurs who are building their first business
• Real estate investors who are navigating partnerships and mentorship
• Business owners who want a simple framework

Why You Should Listen:

In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.

Connect with Al Nicoletti:

• Website: https://alnicoletti.com/show/
• YouTube: https://www.youtube.com/c/AlNicoletti

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.

Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.

They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!

You’ll Learn How To:

• Apply the 10-80-10 framework to grow your coaching business
• Stop spending most of your time stuck in day-to-day operations
• Focus on the activities that generate revenue
• Track leading indicators instead of lagging numbers

What You’ll Learn in This Episode:

• (02:40) Scott Abbott’s background in building companies and scaling systems
• (04:21) Systemization is the key to scaling a coaching business
• (08:46) The 10-80-10 framework explained
• (09:35) The first 10%: the high-value activities the founder should do
• (09:48) The last 10%: referrals, relationships, and long-term clients
• (10:29) The middle 80%: operations that should be automated or delegated
• (14:28) The difference between leading indicators vs. lagging indicators
• (16:06) OKRs, KPIs, and the actions that drive growth
• (17:51) Systems and discipline create freedom
• (20:02) Scott’s book Boss Up Moments
• (23:05) Connect with Scott Abbott

Who This Episode is For:

• Entrepreneurs who feel overwhelmed running everything themselves
• Experts who want to scale
• Founders who are ready to build systems

Why You Should Listen:

Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.

Connect with Scott Abbott:

• Website: https://scottabbottabc.com/ 
• Website: https://www.leadwithscott.com/ 
• LinkedIn: https://www.linkedin.com/in/scottabbottabc/ 
• Instagram: https://www.instagram.com/scottabbottabc/?hl=en 

Resources: 

• BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + Coaching
• Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.

In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.

If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!

You’ll Learn How To:

• Use Facebook groups to build authority and attract clients
• Find daily opportunities to provide value in other communities
• Create simple content that builds trust
• Use short live videos to connect with potential clients

What You’ll Learn in This Episode:

• (02:01) Other people's Facebook groups
• (02:24) Answer questions in other groups without pitching your services
• (03:04) What a “full response” should look like
• (04:15) How to make a good copy
• (04:52) Going live once a week to build trust faster
• (06:13) Posting in your group Monday through Friday helps you stay visible
• (06:47) Why every question in your group is an opportunity
• (07:31) SPIRALS defined
• (08:09) Go live directly inside Facebook

Who This Episode Is For:

• Coaches who are trying to attract clients
• Experts who want a simple daily marketing routine
• Entrepreneurs who are building authority in their niche

Why You Should Listen:

Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.

Other Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.

Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.

In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.

Listen and enjoy!

You’ll Learn How To:

• Structure simple handshake-style affiliate deals
• Set commission percentages the right way
• Protect your reputation with partners
• Use unique offers to secure tracking and trust

What You’ll Learn in This Episode:

• (02:33) What affiliate marketing actually is
• (03:00) The handshake agreement
• (03:39) The two core rules: make them rich and make them look good
• (04:59) Why affiliates deserve big payouts
• (06:17) Why affiliate launches remove the risk of paid ads
• (07:30) The little secret about affiliates
• (08:52) Do not make affiliates chase you for money
• (10:30) Getting an affiliate software
• (11:40) The #1 fear every affiliate has about lost credit
• (13:18) How affiliate software protects everyone involved
• (14:15) The reason you must present a unique offer to the coach
• (16:08) Start doing a lead journal
• (16:46) Rule #3: Never stop doing what works

Who This Episode Is For:

• Coaches who are selling high-ticket programs
• Experts with strong offers but smaller audiences
• Anyone ready to grow through partnerships

Why You Should Listen:

If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You might hate today's episode because Tom's about to tell you to do something that makes most coaches feel uncomfortable.

"Host a local meeting."

Before you say, “I don’t need that,” pause. If that was your first reaction, this episode is for you.

You’ll Learn How To:

• Use local meetings to refine your message fast
• Get instant feedback instead of guessing online
• Build grit and confidence through real-world reps

What You’ll Learn in This Episode:

• (01:32) Big challenge that will make you uncomfortable
• (01:58) Hustle is a season, not a lifestyle
• (02:26) Starting a little local group
• (03:33) Rule #3 of Marketing: Focus on one channel
• (04:16) Don't be a coach, be a generous expert
• (05:02) What to do if nobody shows up
• (06:19) How simple your first meeting can be
• (07:47) Why this works especially well for introverts
• (09:13) The people who want to skip this are the ones who need it most

Who This Episode Is For:

• Entrepreneurs who are hiding behind social media
• Experts who say they’re “past” doing local events
• Anyone afraid no one will show up

Why You Should Listen:

There is nothing more powerful than instant feedback. When you’re face-to-face with people, you can see what lands, you can feel what connects, and you will know immediately if your message is clear or confusing.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.

In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.

Listen and enjoy the show!

You’ll Learn How To:

• Clarify who you actually serve
• Make your offer easy to repeat in a third-party conversation
• Use the PISO framework to tighten your messaging
• Create the “third-party referral effect” in your niche

What You’ll Learn in This Episode:

• (02:00) Mid-level coaches struggle with clarity more than beginners
• (04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection
• (05:15) A simple example of how to structure your message the right way
• (06:45) The “third-party referral effect” and how it works
• (09:05) The person's ability to tell another person what you do

Who This Episode Is For:

• Experts who struggle to describe what they do clearly
• Entrepreneurs who get interest but no referrals
• Anyone tired of being “interesting” but invisible

Why You Should Listen:

This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com