Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

May 07CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave
Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.
In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.
This episode gives a practical look at what moves the needle in this business. Listen and enjoy!
You’ll Learn How To:
Build a coaching business using organic marketing
Create simple content that attracts the right audience
Use simple social media strategies to attract leads
Use podcasts and webinars to generate consistent leads
Turn followers and conversations into paying clients
What You’ll Learn in This Episode:
(03:07) About Joe and Jen and their background as real estate investors
(04:23) Sharing what you are doing on social media
(06:34) Follower count doesn’t matter
(08:22) How to audit your Facebook profile to attract more clients
(09:34) The importance of clear calls-to-action in your content
(10:13) Authenticity matters more than polished AI-generated content
(12:19) Having your own private Facebook group
(14:23) How they reached nearly $1M yearly revenue without paid ads
(15:29) YouTube is becoming a powerful search engine for coaches
(16:26) One-hour webinar funnel to connect with clients
(21:27) The framework they use to showcase deals, systems, and results
(24:52) The framework and format of Joe and Jen's webinar
(27:03) Showing real proof and real client results builds trust faster
(35:19) The dangers of automating social media incorrectly
(40:19) How TikTok and other platforms can flag overly automated posting
(48:16) Getting on podcasts
(50:17) The costs and mess of editing YouTube content
(55:03) The “breadcrumb trail” method for driving webinar signups organically
Who This Episode Is For:
Coaches who want to grow without relying on paid ads
Consultants who are trying to attract more organic leads
Course creators who are struggling to convert content
Why You Should Listen:
If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.
Connect with Joe and Jen Delle Fave:
Website: https://creativefinanceplaybook.com/home-5790
YouTube: https://www.youtube.com/@creativefinanceplaybook
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
1 hr 2 min
May 04CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman
Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.
In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.
This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!
You’ll Learn How To:
Turn your content into a filter that attracts the right clients
Stop over-talking and start closing more deals
Use simple, clear copy that converts
Apply the PISO method to your content
What You’ll Learn in This Episode:
(01:35) Brandon’s progress: leads, posts, and real conversations
(04:07) Fixing weak offers and improving engagement on Facebook
(05:49) When to use and not to use the calendar link
(06:13) The 4 objections every prospect has
(07:32) How to control the sales call from the first minute
(08:54) Simple closing technique
(11:57) How to attract the right audience
(12:14) How to adjust messaging to target beginners
(14:01) Speak less on calls, ask more questions
(17:14) How to rewrite a bad copy to convert
(18:47) Using podcasts and content to sharpen your positioning
(19:56) The PISO framework explained step-by-step
(23:44) Good copy is answering prospects' objections
(26:20) The “40 good people” strategy for building powerful connections
(31:58) Connect to one person a day for 40 days
Who This Episode is For:
Coaches who are struggling to close clients
Beginners who are getting leads but not converting
Entrepreneurs who want to improve their sales
Why You Should Listen:
If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
39 min
April 30CI - S2 - 120 - Turn One Result Into Paying Clients (Do This Today)
You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.
In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.
If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!
You’ll Learn How To:
Turn one result into a powerful case study
Attract attention without ads or complex funnels
Use simple calls to action that get responses
Build proof that converts viewers into clients
What You’ll Learn in This Episode:
(01:59) What a simple case study looks like
(03:06) Turning your case study into a live, webinar or content piece
(04:35) Simple giveaway ideas to capture leads
(04:55) You shouldn’t spend money to make this work
(05:41) Your first attempt won’t be perfect, and that’s okay
(06:02) You don’t need to be the “juggling bear” forever
(06:46) Action vs over-preparation
Who This Episode Is For:
Coaches who are struggling to get consistent clients
Beginners who feel stuck
Anyone trying to grow without spending on ads
Why You Should Listen:
This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
10 min
April 27CI - S2 - 119 - #Classic - How Hiring Your First Executive Assistant Can Double Your Revenue
Why should you hire an executive assistant a little bit sooner than you think?
Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.
In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!
You’ll Learn How To:
Hire your first executive assistant at the right time
Free up your schedule to focus on revenue-generating work
Identify tasks you should stop doing immediately
Find and interview the right candidate with confidence
What You’ll Learn in This Episode:
(00:48) Your first hire should always be an executive assistant
(02:02) Why do we hire an executive assistant?
(02:47) A simple exercise to uncover tasks you should delegate
(03:30) The biggest mistake entrepreneurs make after hiring an assistant
(03:54) Your EA should be local, not virtual
(04:47) Key traits to look for, including education and attention to detail
(05:54) Hire someone who is already working
(06:51) An EA should have a bookkeeping background
(07:15) Let your spouse help choose the final hire
(08:17) The EA’s role as your gatekeeper and time protector
(09:27) When should you hire your EA?
Who This Episode Is For:
Entrepreneurs who are doing everything on their own
Coaches and consultants who are ready to scale
Business owners who plan to hire their first EA
Why You Should Listen:
If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
13 min
April 23CI - S2 - 118 - You Have to Break First (The Glow Stick Lesson Every Coach Needs)
Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.
In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.
Listen and enjoy the show!
You’ll Learn How To:
Create content that connects and pulls people in
Use your personal story to make a more powerful message
Turn your experiences into content
Communicate in a way that builds trust and authority
What You’ll Learn in This Episode:
(01:42) Authentic hack that will change the game in producing content
(02:17) The simple framework: problem → solution → result
(03:56) The “glow stick” lesson and why you have to break first
(06:00) How to use real emotion and appreciation in your content
(06:38) Authentic enthusiasm attracts and repels
(09:16) Being a truth teller and truth seeker
(10:10) How your past struggles are the key to connecting with your audience
Who This Episode Is For:
Coaches who feel like their content isn’t landing
Creators who struggle to stand out online
Experts who sound too scripted
Anyone who wants to build a real connection with their audience
Why You Should Listen:
You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
14 min
April 20CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman
Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.
Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.
Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!
You’ll Learn How To:
Create a simple, high-converting offer
Use Facebook Lives and daily content to attract clients organically
Turn your experience into a coaching business
Build momentum with consistent action
What You’ll Learn in This Episode:
(02:57) The “Do or Die” 90-day challenge
(03:59) Brandon’s background in the real estate business
(05:50) The reality check: zero sales in the last 90 days
(08:04) Fixing his Facebook profile and connecting with the right audience
(10:02) Creating simple landing pages instead of complex funnels
(12:40) How to create a power offer
(15:12) From the season of convincing to attracting and repelling
(16:36) The mistake of using “free.”
(17:48) Testimonial vs reviews
(21:22) How to make an attractive banner
(22:17) Daily posting strategy: going live 3–7 minutes every weekday
(25:52) The risk of repurposed content
(27:53) Emailing your list every day builds authority fast
(30:27) Balancing personal stories with real value
(32:10) The power of hosting local meetups for fast feedback and sales
Who This Episode Is For:
Coaches who aren’t getting consistent clients
Experts with experience but no traction online
Entrepreneurs stuck in the planning phase
Why You Should Listen:
This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
40 min
April 16CI - S2 - 116 - This Is Why People Aren’t Buying Your Coaching (And How to Fix It Fast)
Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.
In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.
This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!
You’ll Learn How To:
Create offers that focus on outcomes
Use “done-for-you” elements to remove friction for clients
Position your service so that it stands out instantly
Build trust by solving real problems
What You’ll Learn in This Episode:
(02:22) Introducing J and J
(07:19) How “done-for-you” bonuses increase conversions fast
(08:22) Using JV partnerships to create ongoing deal flow and testimonials
(09:15) Removing backend complexity makes your offer more attractive
(11:38) Changing your messaging can instantly increase response rates
(14:22) Make the client wait and give them three options
(16:52) Land acquisition blueprint
(18:19) The huge hurdles in the coaching business
(21:00) The “business-in-a-box” model
(23:16) Dealing with drastic movement of motivation levels
(26:33) Budget expectations and execution for clients
(28:59) The common trait shared by top-performing coaches
(30:00) The confidence to sell people
(39:51) Monetizing the deal in JV agreements
(43:20) The timeframe for clients to succeed
(49:27) Sending monthly reports to affiliates
Who This Episode Is For:
Coaches who are struggling to convert leads
Course creators who are stuck selling information
Entrepreneurs who want a stronger offer
Why You Should Listen:
This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
56 min
April 13CI - S2 - 115 - The Simplest Habit That Separates Wealthy People From Everyone Else
What’s the simplest habit that separates wealthy people from everyone else?
In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.
Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.
You’ll Learn How To:
Build a simple daily reading habit
Stay consistent, even if you are not a reader
Choose better books that move you forward
Read in a way that improves focus and retention
What You’ll Learn in This Episode:
(01:30) Reading separates successful people from everyone else
(02:08) "I am not a reader" is a lie most people believe
(03:32) Read just 8 pages per day
(04:23) Read first thing in the morning
(05:05) How to avoid wasting time on bad books
(05:35) Start with easy, simple books if you are not a good reader
(06:54) You shouldn’t go back when you lose your place
(07:19) How to handle words you don’t understand
(08:38) Wealthy people will tell you to read
(09:16) Reading changes your brain physically
Who This Episode Is For:
Entrepreneurs who want to grow faster
Anyone struggling to stay consistent with reading
People who want a simple habit to start reading
Why You Should Listen:
This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books
13 min
April 09CI - S2 - 114 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 2 with Brent Daniels
You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?
Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.
If you’ve been creating content but not seeing results, this is the missing piece that you need.
You’ll Learn How To:
Turn your podcast into a client acquisition system
Follow up with leads that increase show-up rates
Use a VSL to pre-sell and build trust
Simplify your messaging to connect instantly
What You’ll Learn in This Episode:
(02:25) What a content manager should really be doing behind the scenes
(04:05) Volume matters more than over-preparing your content
(05:43) Volume play first
(06:56) The difference between performing and helping people
(09:32) Where a VSL fits inside your funnel
(10:59) The call should never be "fact-finding."
(12:49) Handling personal objections before the sales call
(15:35) The power of simplifying your message; dropping the big words
(17:05) How to collaborate to grow your audience
(20:28) Competition vs reciprocity
(22:01) What a real follow-up call should sound like
(25:18) How to filter out unqualified leads
(26:37) The shift from chasing clients to attracting the right ones
(29:17) Conversation rate defined by word count
(31:15) How booking flexibility and fast follow-up increase sales
Who This Episode Is For:
Coaches with a podcast
Content creators who are not seeing results
Entrepreneurs who want a better system for converting leads
Why You Should Listen:
This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
38 min
April 06CI - S2 - 113 - Why Your Podcast Isn’t Bringing You Clients (And How to Fix It) - Part 1 with Brent Daniels
Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.
In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.
Listen and enjoy the show!
You’ll Learn How To:
Turn your podcast into a lead-nurturing machine
Ask deeper, better questions that create connection and engagement
Structure interviews that bring real value
Use proof elements and testimonials
What You’ll Learn in This Episode:
(01:50) Introducing Brent Daniels and his successful podcast
(04:45) The “peel the onion” method for deeper, better interviews
(06:12) The 5 levels of “why” that unlock powerful insights
(07:18) Curiosity is your biggest advantage as a host
(08:07) Doing weekly live streams to answer questions
(10:40) The 3 traits of a great interviewer: kind, confident, curious
(12:10) Imperfect content still wins if the message is strong
(14:47) The difference between entertainment, education, and instruction
(17:01) Podcasts as ultimate lead nurturer than a generator
(17:36) “Give everything away, sell implementation.”
(21:02) Guests can turn you up or turn you off
(23:51) Student success stories are your best content
(24:45) What your funnel should handle before a sales call happens
(26:29) Accountability call to identify the bottleneck in the real estate business
(27:09) How to turn Zoom calls and wins into powerful content assets
(28:53) Recommended social media platform for live streams and content
(31:35) Live shows for interaction with clients
(37:08) Recommended time to go live on multiple platforms
(38:58) The exact steps to grow from zero to 100K followers
(42:45) Channels to focus on: YouTube
Who This Episode Is For:
Coaches who want their podcast to bring in clients
Consultants struggling to convert content
Entrepreneurs building authority through content
Anyone tired of creating content that doesn’t lead to sales
Why You Should Listen:
If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
48 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!