Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

February 26CI - S2 - 102 - The Five-Word Framework That Turns Strangers Into Your Sales Team
The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.
In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.
Listen and enjoy the show!
You’ll Learn How To:
Clarify who you actually serve
Make your offer easy to repeat in a third-party conversation
Use the PISO framework to tighten your messaging
Create the “third-party referral effect” in your niche
What You’ll Learn in This Episode:
(02:00) Mid-level coaches struggle with clarity more than beginners
(04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection
(05:15) A simple example of how to structure your message the right way
(06:45) The “third-party referral effect” and how it works
(09:05) The person's ability to tell another person what you do
Who This Episode Is For:
Experts who struggle to describe what they do clearly
Entrepreneurs who get interest but no referrals
Anyone tired of being “interesting” but invisible
Why You Should Listen:
This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
14 min
February 23CI - S2 - 101 - Pick One or Waste a Year - Why Splitting Your Focus Guarantees Failure
You have two options: the old thing you are great at, which is proven and working, but you are bored, or the new thing that excites you, feels fresh, but is risky, and you don’t have as much experience.
In today's episode, you will learn why coaches spend 10 months trying to figure out what works and how to get that answer in 10 weeks. Tom breaks it down simply by picking one and going all in, because the fastest way to fail isn’t choosing the wrong niche, but trying to do both at the same time.
You’ll Learn How To:
Choose between a proven niche and a new passion
Go all in on one direction instead of splitting your focus
Apply the “10 weeks, not 10 months” rule in your business
Use singularity to get faster, clearer feedback
What You’ll Learn in This Episode:
(01:39) There’s no black-and-white answer to what you should coach
(03:09) Coach what you want to coach
(04:28) Why you can pivot at any time without destroying your brand
(05:42) The “10 weeks, not 10 months” rule explained
(06:45) Amateurs waste time by spreading themselves across 10 channels
(07:41) Why singularity multiplies your power as an entrepreneur
(08:46) The guaranteed way to fail: teaching two things at once
(09:38) Splitting your focus leads to a year of frustration
Who This Episode Is For:
Coaches who are stuck between a safe niche and an exciting new one
Entrepreneurs who are afraid of choosing the wrong path
Anyone who feels paralyzed by too many options
Why You Should Listen:
This episode removes the pressure of making the perfect decision. The real mistake isn’t picking the wrong thing but refusing to commit.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
12 min
February 19CI - S2 - 100 - Stop Preparing and Start Doing - The Uncomfortable Truth About Hustle Nobody Wants to Hear with David Lecko
If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.
Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.
From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.
If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!
You’ll Learn How To:
Put revenue-generating activities ahead of busywork
Recognize when preparation is really procrastination
Seek discomfort instead of comfort in your daily work
Build the reading habit that rewires how you think
What You’ll Learn in This Episode:
(02:43) Why “revenue in first position” is rule #1 in business
(04:04) The difference between preparing and producing
(04:35) Comfort is usually a sign that you are not growing
(06:51) The truth about accountability partners
(10:09) Difference between an accountability partner and a mentor
(11:44) What successful people do and don't do
(12:33) The difference between wealth and success
(13:25) Every wealthy entrepreneur reads daily
(14:30) The simple 8-pages-a-day reading rule
(16:37) Why you shouldn’t pick your own business books
(19:30) “Sell too soon,” explained
(22:32) The entrepreneurial euphoric enthusiasm
(24:43) Hustle as a season, not a permanent lifestyle
(25:49) “Do what you love” is advice for amateurs
(27:36) The snakebite story that proves you are more capable than you think
Who This Episode Is For:
Coaches who are stuck in research mode
Business owners who feel “busy” but not profitable
Anyone preparing to launch but still waiting to feel ready
Why You Should Listen:
In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.
Connect with David Lecko:
Website: https://www.dealmachine.com/
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books
31 min
February 16CI - S2 - 099 - He Made $75K on Black Friday, Then Nothing for 8 Weeks - Here's What He Stopped Doing
What happens when you have your biggest month ever, and then total silence?
In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.
If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!
You’ll Learn How To:
Turn one big launch into consistent monthly revenue
Create “moments” that drive urgency and momentum
Track the right KPIs instead of guessing what’s wrong
Use organic growth the right way before scaling paid ads
Avoid killing momentum after a successful event
What You’ll Learn in This Episode:
(01:38) Brandon’s $75K Black Friday and what happened after
(02:59) Black Friday wasn’t a sale; it was a moment
(03:30) How to create a reason to buy every single month
(04:48) The two proven offer frameworks that consistently produce leads
(06:50) Organic traffic should be the king, and paid ads the queen
(09:02) The KPIs that predict future sales
(12:22) How to track subscriber-to-email conversions
(12:41) What Brandon stopped doing after his launch
(15:04) Rule #3: Never stop doing what works
Who This Episode Is For:
Coaches who had one strong launch but can’t repeat it
Business owners who are relying too heavily on one big event
Anyone trying to figure out why sales suddenly slowed down
Why You Should Listen:
Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
20 min
February 12CI - S2 - 098 - You Just Threw Away the Most Valuable Asset in Your Business (And You Don't Even Know It) with Travis Goodwin
What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record?
In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone.
You’ll Learn How To:
Capture powerful client reviews in the moment
Turn authentic wins into social proof
Build a multimillion-dollar business without relying on ads
Create a strategic network using the “40 Good People” system
What You’ll Learn in This Episode:
(03:29) The “glowing marble” concept from Influence by Robert Cialdini
(04:01) How to capture video reviews in real time
(05:45) Allowing the client to tell you all the good news
(06:04) Why you should stop using the word “testimonial” and use “review” instead
(08:28) Cut off the wrong people
(08:39) The power of “40 Good People.”
(09:25) How to strategically build reciprocity without asking for anything
(10:32) Why generosity compounds into opportunity
(12:17) Small actions that create massive long-term loyalty
(13:43) Reading eight pages a day can separate you from 95% of entrepreneurs
(14:55) The difference between success and wealth
(16:50) Stand up and read in the morning
(18:26) Hustle is a season, not a lifestyle
Who This Episode Is For:
Coaches who want stronger social proof
Entrepreneurs who are relying too heavily on paid ads
Business owners who want to build deeper relationships
Why You Should Listen:
This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time.
Connect with Travis Goodwin:
YouTube: https://www.youtube.com/@Tgoodwinwv
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
22 min
February 09CI - S2 - 097 - The Closing Script That Handles 'I Can't Afford It' without Sounding Desperate
The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.
In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.
Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.
You’ll Learn How To:
Shorten your sales calls while increasing close rates
Stop your team from chasing dead leads
Handle “I can’t afford it” calmly and confidently
Use financing without sounding pushy or desperate
What You’ll Learn in This Episode:
(02:04) The difference between real follow-up and chasing
(02:35) Salespeople never chase cold, dead leads; they are hunters
(03:03) Why dead leads are a marketing problem
(04:12) Defining the real meaning of lead
(05:30) When follow-up is appropriate and when it’s not
(06:15) How to recognize polite “no’s” before wasting time
(07:27) Top closers talk less and ask better questions
(08:56) Pain must outweigh price before a sale happens
(09:41) How to confirm price is the only objection
(11:19) The exact phrasing to introduce financing naturally
(12:12) The first payment should always be the largest
(12:45) How to collect a credit card without awkwardness
(13:03) How to future-pace clients immediately after closing
(15:45) Why celebrating too early kills sales momentum
Who This Episode Is For:
Coaches who are selling high-ticket programs
Consultants who are handling frequent price objections
Sales teams who are struggling with long calls and low close rates
Business owners who want calmer sales conversations
Why You Should Listen:
If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
19 min
February 05CI - S2 - 096 - 'Do What You Love' Is Garbage Advice - Why Following Your Passion is Keeping You Broke and Burned Out with Julie Svedberg
You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.
For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.
If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.
You’ll Learn How To:
Build a business around what the market wants
Create wealth that supports your life instead of consuming it
Attract the right people while cutting off the wrong ones
Focus on simple principles that scale
What You’ll Learn in This Episode:
(03:48) The real principle behind scaling
(04:38) Why “do what you love” advice leads to burnout and resentment
(06:32) Tom's real definition of success
(07:23) Why monetizing what you love often limits growth
(10:14) Why chasing and convincing causes exhaustion and burnout
(12:19) Revenue must always come first, no exceptions
(13:15) The simple daily habit that builds discipline and impulse control
(14:20) Founders are visionaries, not builders
(16:06) The real fear most entrepreneurs struggle with
(17:03) Why partnering too early destroys businesses
(19:16) Who you should actually take advice from
(20:37) How the wrong people quietly repel the right opportunities
(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks
(25:32) Ancient principles still outperform modern business hacks
(28:54) Stop comparing yourself to what you see online
(30:17) Strive to be the best, not the biggest
(31:21) The rules of marketing
(35:48) Ownership is easy; owners are complicated
Who This Episode Is For:
Coaches and entrepreneurs who feel burned out or stuck
Founders who are tired of chasing tactics instead of building stability
Anyone questioning the “follow your passion” narrative
Why You Should Listen:
This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
44 min
February 02CI - S2 - 095 - The Difference Between 'Trying' and 'Committing' (Why Most Coaches Stay Broke) with Andrew Becker
Many coaches claim they want success, yet they remain stuck year after year.
In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.
This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.
If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.
You’ll Learn How To:
Make real decisions instead of hiding behind trying
Handle pressure without letting fear or ego run your life
Stop using education as an excuse to avoid action
Build momentum by leaning into uncomfortable conversations
What You’ll Learn in This Episode:
(02:42) How Tom got started in real estate with no money or experience
(05:00) The three variables every deal comes down to: speed, convenience, and price
(07:01) The moment Tom hit rock bottom and made a real decision
(08:10) There is no balance in life, only harmony
(09:16) Why business isn’t complicated
(12:41) The danger of leaning on education instead of taking action
(14:38) The #1 predictor of success is your ability to handle pressure
(15:19) Wealth is really about options; success is a good night’s sleep
(18:58) How Coaching Inc. was born
(23:56) One simple rule that separates winners from everyone else: read 8 pages a day
(24:37) Tom's book recommendations to read
Who This Episode Is For:
Coaches who feel stuck despite doing everything
Entrepreneurs who are hiding behind preparation
People who want real success
Why You Should Listen:
Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books
32 min
January 29CI - S2 - 094 - The 10 Business Rules That Separate Millionaires From Struggling Entrepreneurs (Rule #6 Will Save Your Life) with RJ Bates
The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.
In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.
You’ll Learn How To:
Build real generational wealth beyond just money
Avoid common traps that keep entrepreneurs in chase mode
Protect your business by understanding your numbers
Strengthen your mindset through daily reading
What You’ll Learn in This Episode:
(04:05) RJ's journey in real estate investing
(07:28) Five primary things that bring down entrepreneurs
(07:59) Why measuring net worth matters more than chasing cash flow
(10:44) Revenue must come before branding, websites, or logos
(12:10) The danger of stopping what works after one bad outcome
(16:59) Never partner when you can hire
(20:16) Wealth vs success
(21:03) Five people who should influence your decisions
(25:40) Rule #6: Why projects fail when everyone involved is part-time
(26:45) Your first hire should almost always be an executive assistant
(29:18) How reading daily builds real generational wealth
(30:26) What generational wealth really means
(36:04) “The money is in the database,” and why ignoring this keeps you broke
(37:12) Rule #10: Why every entrepreneur must know how to read a P&L
(41:54) Why chasing new leads creates burnout and instability
Who This Episode Is For:
Coaches who are building long-term businesses
Entrepreneurs who are tired of living in reaction mode
Business owners who want stability, clarity, and control
Anyone serious about wealth, leadership, and legacy
Why You Should Listen:
If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
50 min
January 26CI - S2 - 093 - The Magic Sales System - How He Closed $20K in Coaching Packages without a Single Sales Call with Joe McCall
Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.
In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.
If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!
You’ll Learn How To:
Close high-ticket coaching clients without traditional sales calls
Use your application to pre-sell and disqualify prospects
Create urgency without pressure
Stop giving away free consulting disguised as “sales conversations.”
What You’ll Learn in This Episode:
(01:24) The simple Google Doc that replaces long sales calls
(02:08) The personal loom videos that dramatically
increase conversions
(03:39) The biggest red flag Joe looks for in applications
(04:07) Personalization creates instant authority and trust
(05:15) Using pre-qualification to control who sees certain offers
(06:30) How Joe presents pricing without pressure
(06:58) Giving “something free” still matters even when saying no
(07:44) How Joe builds urgency without sounding salesy
(08:08) Deadlines work better when they’re calm and clear
Who This Episode Is For:
Coaches who are selling high-ticket programs
Consultants who are tired of endless sales calls
Experts who want better clients, not more conversations
Anyone who is burned out from answering the same questions over and over
Why You Should Listen:
This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately.
Connect with Joe McCall:
Website: https://www.realestateinvestingmastery.com/
Website: https://joemccall.com/
Facebook: https://www.facebook.com/jvmccall/
LinkedIn: https://www.linkedin.com/in/joe-mccall/
Other Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
12 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!