2024 has come to an end, and I wanted to spend some time reflecting on the past year and talk about what I’m most looking forward to in 2025. First and foremost, my recovery from my heart condition about a year and a half ago has been a huge priority, and I’m so grateful to be alive. I’m also thankful for all my students and community who absolutely crushed it in 2024. 

I appreciate you all, and I'm excited about the future. I'm not seeing a slowdown at all in the real estate investing world, for houses or for land. Here, I touch on a brand-new apprentice program I’m rolling out, which you can check out through the link below. I can’t wait to help more of you take massive action and close more deals in 2025!

What’s Inside:

—A look back on 2024 and everything I’m grateful for

—What’s in store for 2025

—Details on my new apprentice program

On a recent coaching call with one of my apprentices, we looked at some deals. One of his deals is in North Carolina and he sent a blind offer to the seller. His offer wound up being a bit too high to make good money on it, so we walked through things together. The beauty of using owner financing is that you can accept a lower cash offer and turn the remaining balance due into monthly payments. Charge some interest and you’ve got yourself some decent cash flow and profit coming in.

Here, I walk through the scenario with my apprentice and show you the exact steps to take to start turning your land deals into cash-flowing assets. The power of cash flow by assets is that you start thinking like a rich person, not like a broke person. When you generate serious cash flow, you can achieve financial freedom. This isn’t a scam or a get-rich-quick scheme. It’s real estate investing 101!

What’s Inside:

—How to turn land deals into cash-flowing assets

—The power of owner financing

—Why producing cash flow allows you to think like the rich do

Today we're going to be talking about one of my favorite subjects: sales. You might hate sales, but it really is the million-dollar skill you need to master. It's a competitive market out there, whether you're doing houses or land. The people that stand above the crowd are always good at sales. Becoming a sales master isn’t complicated. In fact, it’s really easy. All you really need to learn is how to talk to sellers and to listen. 

My special guest here is Jen Way. She’s an amazing sales trainer and helps people specifically in the real estate industry. Whether you’re brand new at flipping land or you’re a seasoned pro, it’s always a good idea to brush up on your sales skills. Here, Jen breaks it all down into five simple steps to implement right away in your own business. Some of the stuff is counterintuitive and isn’t like anything you’ve heard before. But trust me, it works. 

What’s Inside:

—Jen Way’s 5-step process to mastering sales

—How to talk to sellers and harness the power of active listening

—How to work with Jen directly

Making a lot of money and more profit is awesome, but you can't forget the risk part, right? How can you make a lot of money without taking on a lot of risk? Today, we’re talking about how to improve your numbers so you can make more profit with a lot less risk. Brad DeGraw is here from a company called All Terrain Capital. He’s looking to do more land deals inside our community and he’s been gracious enough to offer his services. 

Brad and his team are always looking for deals to lend money on. If you go to his website, you can get free comps on your deals. If you have a good deal and if you need the money either to buy and hold it or hopefully to flip it, that's what he does. In real estate and especially for land, it's not the cost of capital that's important. It's the speed and the availability of capital. Here, Brad and I talk about what to look for in a land deal, what deals to stay away from, and how to avoid making mistakes in your business. 

What’s Inside:

—How to avoid making mistakes in your land business

—What to look for in a good land deal

—How to work with Brad and his team 

I wanted to bring on some community members to talk about the deals that they're doing. I've had a little part in helping them learn how to do vacant land deals. They’re also partnering with other people in the community, which I am excited about. Through my land course and through networking with others in the group, my students are doing tons of deals and massively growing their real estate businesses.

If you’ve been on the fence about jumping into my land investing course, these students are living proof that the program works. Many people come in with little to no real estate experience and turn into great success stories. The support you’ll get through the community is second to none. If you want to generate more cash flow from real estate, this program will take you to the next level.

What’s Inside:

—Success stories from land investing community members

—How you can make money in real estate with little to no experience

—Benefits of joining my community and taking my course

In real estate, we’re in the business of doing deals and making money. If you don’t know how to talk to people or negotiate the right way, you won’t get very far. When it comes to sales and negotiating, my friend Cody Hofhine is one of the best in the industry. He’s really good at breaking it all down in a simple way and he knows how to make the seller come up with the price first. You can use this strategy too, whether you do houses or land.

Here, Cody joins me to talk about his simple steps to negotiating so you don’t have to stress out and worry about what you’re going to say. You’re definitely going to want to listen to this one (and take a bunch of notes). Cody’s also sharing all the details on his Joe Homebuyer franchise and whether it could be a good fit for you and your real estate business.

What’s Inside:

—Why you need solid negotiating skills to do the best deals

—Cody’s simple negotiation tactics that really work

—How to get more information on Joe Homebuyer franchising

Have you heard about The Land Portal? A lot of people I'm doing land deals with have been asking me about it. It’s an amazing resource, and Daniel Apke is here to tell you all about how it works. The cool thing about this tool is that it's a software program that uses AI to find potential land deals. I’ve been digging into it, and it’s a great way to get a list of vacant landowners you can't get any other way. 

Inside the Land Portal, you can set up all kinds of filters using the AI-generated land tools so you can target the exact properties you’re looking for. Here, Daniel’s showing you all the cool features so you can see how it can work in your own land business. It’s a great resource, and if you want to check it out, head to JoeMcCall.com/LandPortal.

What’s Inside:

—How Daniel Apke started The Land Portal

—A demo of The Land Portal’s tools and features

—How you can get access to The Land Portal

If I had to start all over again from scratch and I had to do a deal in 30 days, what would I do? Here, I'm going to show you my exact process. Now, some of you are in a spot where it's make it or break it. It's do or die. You've got to do a deal now, and you got to make some money fast, right? Well, I think there's no better, faster, easier way to make money quickly in real estate than by flipping vacant land. I'm going to be talking about how to flip and wholesale vacant land with just a phone and maybe a subscription to Freedom Soft.

But here's the bottom line. The number one rule in real estate is not location, location, location. It's make offers. If you want to do a deal this month, you need to make offers. In fact, I'm going to challenge you to make 100 offers this month in the next 30 days from when you're listening to this. If you want my signature edition of Freedom Soft with all my customizations and everything, go to FreedomSoftJoe.com. You're also going to need my free simple land kit that you can get right now at SimpleLandKit.com.

What’s Inside:

—How I’d start my real estate business over from scratch

—Why the number one rule in real estate is to make offers

—How to get access to my signature edition of Freedom Soft and my Simple Land Kit

If you listened to my last podcast, I talked about following the fat man, or in other words, don’t try to reinvent the wheel. You also have to stop asking “what if” and start asking “what next?” If you feel like you have to have all of your I's dotted and T's crossed, you're going to get stuck and you're never going to take action. If you’re new to real estate, you first pick a market, then figure out your marketing, then talk to sellers, then make an offer. Always think about the next move.

Here, I talk about what it means to throw it to the cut off man. It's kind of like baseball. You're playing in the outfield, and you could be stressed over what to do if you get the ball. All you really need to worry about is getting it to the cut off guy in the infield. In my community, we love being cut off guys for people and partnering on deals. Just get the ball to us and we’ll help you.

What’s Inside:

—Why you need to stop asking “what if” and start asking “what next?”

—What it means to throw it to the cut off man

—How partnering with us on deals can help you win

Do you want to know the secret to real estate investing success? Follow the fat man. Here, I’m telling the story of how following the fat man while exploring a cave in Arkansas got me through without getting stuck. In real estate, following the fat man looks like following in the footsteps of someone who’s found success and doing what they do.

Pioneers are great, but it’s tough being the first person to do something. When you’re trying to get your real estate business moving, there’s no need to reinvent the wheel. Just go to markets where people are already making money and get your piece of pie. Don’t think that because everyone’s doing something, you shouldn’t do it. There’s usually a reason why everyone’s doing it, and that’s because it works.

What’s Inside:

—What it means to follow the fat man

—Why you don’t need to reinvent the wheel to succeed in real estate

—Why you should target markets where people are already making money