Land investing has changed – deals take longer, competition is fiercer and the investors who thrive are the ones who adapt.

Our guest, Logan Swanson, has spent years building a land business that stands the test of time and his biggest lesson?

Focus.

Not that he was!

Logan dabbled in countless areas in land (and outside of land, he’s opening a coffee shop in Dallas!) but after 7+ years, his advice for new investors is to be hyper-focused.

In this episode, he explains why a strong brand and niche expertise are essential for long-term success in land.

We dive into how to create a business that compounds value, attracts the right deals and builds an audience that sustains growth.

IN THIS EPISODE:

• Why branding builds authority and attracts deals
• How to transition from generalist to expert in land investing
• Why being hyper-focused is the key to long-term land investing success

Is land investing still a great opportunity in 2025? Absolutely – but the game has changed.Deals are taking longer, competition is fiercer and investors face a choice: get out or get better.In this episode, we sit down with Clay Hepler, a top-tier land investor who’s doubling down on the latter, building a high-quality, scalable business.Instead of chasing volume, he’s focusing on fewer, larger deals while structuring his team and capital for long-term growth.Clay breaks down the process of transitioning from a high-volume model to a quality-focused operation – fewer deals, bigger profits and the team required to support it. He walks us through the decision-making process, the marketing shifts required and the capital strategies that make it all possible.If you're looking to grow past the 7-figure mark, this episode is packed with insights on mindset, systematizing acquisitions, understanding key metrics and leveraging capital partnerships to scale smartly.

IN THIS EPISODE:

• Understand the critical decision at $1M: are you going to be a high volume or high-quality shop?
• Find out the key numbers every land investormust track to scale
• Get tips on how to sustainably transition your business and the mindset to adopt

Ready to dive into the world of distressed properties and the big margins they bring?In this episode, we chat with Clint Turner, a land investing legend who shares his secrets on turning seemingly unsellable properties into hugely lucrative deals.How lucrative?How does $800k on a deal he was all in for $230k + entitlements sound? (He takes us through the whole wild story, rest assured)Always in the lab working on new strategies, distressed properties and finding solutions for sellers turned into an absolute goldmine of new business for his team.Also known as encumbered properties, these deals have become a blue ocean strategy that has completely replaced traditional land flips for him.Tune in as he explains the ins and outs of marketing, acquisitions, and the legal challenges that come with them, showing us how to turn opportunities into profitable deals.**IN THIS EPISODE:**- Understand how shifting from land-flipper to problem-solver can pay big dividends- Learn the flags Clint looks for when hunting for acquisitions- Discover the marketing techniques that bring these properties to lightShownotes:- learn.land

How do 17 to 20 responses for every 100 messages you send sound?

That’s the cold, clockwork math behind texting and – good news! – it’s far less complicated than it seems to get started with it.

In this episode, we’re talking to Michael Bartolomei of Launch Control about the ins and outs of texting marketing, including the benefits of features like “Text Spinners” and “Quick Replies”.

Plus, why it’s a stellar complement to your other marketing channels.

Initially started by a real estate investor looking to solve his own problem, Launch Control is actually not optimized for messages sent – it’s optimized for discovery calls booked and hyper-focused on creating individual conversations.

Ready to get active with your marketing and build consistent inbound responses? This is the episode for you.

IN THIS EPISODE:

The beauty of flipping land for Wayne Mutata?

Not having to deal with the dreaded Three T’s.

“No toilets, termites or tenants” as he puts it.

A winding road took Wayne from Zimbabwe to Pennsylvania and then from gym owner to house wholesaler and eventually top-tier land flipper.

Transitioning from houses to land wasn’t exactly a walk in the park though and he candidly takes us through the mistakes he made along the way – some of which became blessings in disguise.

Whether it was finding out how to hire the right VAs, the value of moving from spreadsheets to a proper CRM to manage his land biz or teaming up with other investors to learn the ropes, Wayne is a true fountain of knowledge.

Tune in for the goods.

IN THIS EPISODE:

Show notes

What better way to wrap up the year than a lightning-fast review of the most impactful insights we heard on the show?

We talked to a ton of investors and covered a lot of ground in 2024 so whittling it down to just 24 nuggets was no easy task.

But we did it 😉

Tune in to hear from the likes of Alicia Jarret, Clayton Helper Ajay Sharma, Sumner Healy and many, many others.

IN THIS EPISODE:

Thinking about going into business with your significant other but worried about how to make it work?

Ever heard of the KISS principle?

Keep it simple, stupid.

Well, that’s been something of a guiding light for Austin Graham, financial advisor turned full-time land investor—a guy whose first deal was buying half a mountain.

In this episode, Austin explains why he dropped texting in favor of old-fashioned, tried-and-true mailers (hint: regulations) and breaks down his simple strategy for landing 2 to 4 deals per month.

As he puts it, the land business is just a numbers game. Do the work, get the law of averages on your side and reap the rewards.

Personally, we’re big fans of this advice trifecta he shared:

IN THIS EPISODE:

“If land were really that difficult, you think a fella named Rooster would’ve figured it out?”

Rooster Vance, the land legend of Texas – and well known beyond the borders of the Lone Star state – talks to us about how he’s been able to kill it so quickly in the larger land niche.

It all comes down to an easy formula:

Networking + understanding what big buyers need

Put another way, land deals are the simplest deals to do once you know where to find big acreage buyers, the ins and outs of what those buyers want and how they need the contracts written.

The rest is essentially like filling in the blanks, something Rooster walks us through in detail.

And through networking, these massive land deals now come to him.

IN THIS EPISODE:

Kevin Murray got into land 3 months before the recording of this episode.

In that time – from June to September – he and his partner:

How’d they make it work so fast?

It wasn’t luck.

After a decade in advertising, Kevin moved into real estate in 2020, where he and his team focused on mobile homes and tiny home communities – they now have ~695 sites under management.

But they were buried in work, 60-80 hours a week.

The move to land only happened after they discovered the key to buying back their time: systems and processes.

Tune in to find out what else supercharged their growth.

IN THIS EPISODE: