In this episode, Tom Krol joins Marc Mawhinney on the Natural Born Coaches Podcast to reveal the proven system he uses to help coaches close 10 high-ticket clients in just 28 days. Tom breaks down why most coaches are wasting time on logos, funnels, and busywork that don’t make money — and what to focus on instead to start signing clients fast.

He shares his simple messaging framework that makes people either “turn you up or turn you off,” how to know when to shift from helping for free to charging premium rates, and why new coaches actually have massive advantages over those with big brands and polished websites.

You’ll Learn How To:

• Build a message that attracts ideal clients and repels the wrong ones
• Replace marketing complexity with clear, polarizing communication
• Transition from free help to high-ticket sales with confidence
• Stop comparing yourself to competitors and find your unique power
• Leverage authenticity and enthusiasm to sell naturally

What You’ll Learn in This Episode:

• (01:01) Why most coaches focus on the wrong things when growing their business
• (02:05) How Tom built and sold his first multimillion-dollar coaching company
• (06:08) The book that completely changed Tom’s mindset about success
• (08:18) What “high-ticket” really means — and how to price your offer
• (10:35) The simple belief shift that helps you confidently charge premium rates
• (12:02) Why marketing won’t fix weak messaging
• (13:49) How to create messaging that polarizes and converts
• (15:32) The biggest time wasters new coaches fall into
• (18:09) Why you should ignore the competition completely
• (20:10) How new coaches have massive advantages over established brands
• (21:32) The “R.O.D.” method: Radical, Outrageous Differences in your messaging
• (22:36) How to provide real value that drives trust and conversions
• (23:40) When and how to transition from free help to paid coaching
• (24:39) The simplest way to sell high-ticket offers without feeling salesy
• (25:08) Why you should reinvest in experts instead of DIY-ing everything

Who This Episode Is For:

•  Coaches, consultants, and experts who want to close more high-ticket clients without complicated funnels or paid ads.

Why You Should Listen:

If you’re stuck doing “busy work” that looks productive but doesn’t get clients, this episode will flip your mindset. Tom’s approach cuts through the noise and gives you a proven, step-by-step system to close high-ticket clients fast — even if you’re just starting out.

Connect with Marc:

• LinkedIn: Marc Mawhinney
• Website: http://www.naturalborncoaches.com/

Resources:

• Register for the free webinar: naturalborncoaches.com/coachinginc
• Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In Part 1, Joel Erway broke down his power offer framework and why it works so well. Now, he is going deeper into implementation.

Listen as he answers real questions about building audience attention, staying compliant with ad policies, qualifying leads, and keeping offers fresh without losing their punch. He also introduces Inspire, his new tool that lets you collect, clone, and rewrite winning ad and post frameworks instantly so you can turn proven copy into your own unique message fast. Enjoy the show!

You’ll Learn How To:

• Refresh your power offers without reinventing the wheel
• Qualify leads efficiently using a simple two-step process
• Avoid ad rejections and compliance issues when making claims
• Use AI tools to streamline your content creation and marketing workflow

What You’ll Learn in This Episode:

• (01:37) How to drive new attention and followers on Facebook and Instagram?
• (03:17) Overcoming the problem with ads
• (04:19) How to qualify leads after a power offer post
• (04:50) The two-step application process that filters serious buyers
• (05:52) How to keep your power offers fresh with new “demand triggers”
• (06:40) Audiences respond to “new” offers
• (08:14) When to keep power offers short vs. long
• (10:27) What to do when people say “yes” to your offer but don’t convert
• (11:46) People want to buy into a unique process
• (13:09) How to know if a lead understands your methodology
• (16:00) How to adjust power offers based on audience familiarity
• (17:06) The Power Offer Framework works for any product
• (18:33) Introducing Inspire: Joel’s tool for creating and testing offers faster
• (20:21) Turning swipe files into a working copy with AI
• (22:41) How to repurpose proven posts and ads in your own voice
• (25:41) How AI learns your products and voice using your power offer
• (27:46) The newest feature: cloning entire landing page copy
• (31:45) Final Q&A on customizing AI outputs to match your brand tone

Who This Episode Is For:

• Coaches and course creators who want to create offers that convert
• Anyone tired of complicated funnels and inconsistent ad results

Why You Should Listen:

This live mastermind training provides you with the inside scoop on how top coaches and marketers craft offers that consistently close. Joel’s framework simplifies your entire marketing process, and his new tool shows you how to do it in minutes instead of months.

Connect with Joel Erway:

• Website: https://joelerway.com/ 
• Email: [email protected] 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com 
• How to refresh your messaging and attract new interest, visit powerofferworkshop.com 
• Create content in the fastest, easiest, and best way possible. Get the https://getinspired.app/.  If you do sign up and email Joel Erway, he can extend your free trial from 14 days to 30 days!

What if you could book qualified coaching clients without wasting money on ads or chasing dead leads?

In this private mastermind training, Tom Krol sits down with Joel Erway, Wall Street Journal bestselling author and creator of the Power Offer System, as he breaks down his proven framework that helps coaches book qualified appointments without burning through ad budgets or chasing unqualified leads.

You’ll also hear real examples of how this framework has helped other entrepreneurs turn low-ticket offers into thriving six- and seven-figure businesses.

You’ll Learn How To

• Write a Power Offer that instantly attracts ready-to-buy clients
• Stop wasting time and money on funnels that don’t convert
• Use the framework anywhere
• Eliminate friction in your sales process and go straight to revenue

What You’ll Learn in This Episode

• (03:29) Tom introduces Joel Erway and the origins of the Power Offer
• (04:15) How he developed the framework
• (06:53) Launching an agency without a predictable way to generate leads
• (08:36) Leading with an offer lowers your cost per client
• (10:13) The late-night moment that sparked the first Power Offer post
• (11:16) How Joel made $50,000 in one day using the system
• (12:19) The simple Power Offer structure
• (13:19) Real examples of offers that generated six-figure months
• (17:37) Why this system works for warm, cold, and even offline audiences
• (19:00) How to remove friction and keep responses simple and natural
• (21:32) Stop overcomplicating and focus on speed to revenue
• (23:13) The key difference between marketing conversations and sales conversations

Who This Episode Is For

• Coaches and consultants who are tired of overcomplicating their marketing
• Business owners who want to attract clients ready to buy
• Entrepreneurs looking for a proven, direct way to sell high-ticket offers

Why You Should Listen

Joel Erway’s Power Offer framework has transformed how thousands of coaches market and sell their programs. In this exclusive mastermind session, he reveals exactly how to craft your own irresistible offer and why simplicity and clarity will always beat funnels and fancy tactics.

Connect with Joel Erway:

• Website: https://joelerway.com/ 

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

Why do some people who earn less than you seem to live better? In this episode, Brent Daniels sits down with Tom Krol to break down the simple money habits that distinguish the wealthy from those who are constantly struggling.

Tom shares his Tax-Tithe-Table-Take system, a practical framework designed to protect your income, build wealth, and prevent unintentional financial drain. They also talk about why debt keeps you stuck, how wealthy people think differently about money, and what it really takes to create financial freedom.

You’ll Learn How To

• Follow the Tax-Tithe-Table-Take formula used by successful entrepreneurs
• Stop chasing money and start creating the right conditions for it
• Avoid the hidden trap of debt
• Build real wealth through saving, giving, and smart property ownership

What You’ll Learn in This Episode

• (01:33) Rule #1 – Pay your taxes first
• (02:13) Rule #2 – Tithe 10% to honor the principle of giving
• (02:32) Rule #3 – Table 10–15% for savings before anything else
• (04:17) Avoid debt at all costs
• (04:37) The difference between wealthy people and poor people
• (06:18) “Tax, Tithe, Table, Take”—the simplest formula for financial peace
• (06:35) Becoming wealthy means detaching yourself from money
• (07:03) Real wealth comes from owning property
• (08:25) What matters most when investing in a property
• (10:00) Treat your portfolio like a garden
• (11:03) Grow portfolios by buying single homes

Who This Episode Is For

• Entrepreneurs who are making money but feeling stuck
• Coaches and investors who want to build true wealth
• Business owners who are ready to get out of debt
• Anyone looking for a simple, faith-based approach to money

Why You Should Listen

Tom Krol and Brent Daniels share real, tested principles, not theories. You’ll learn how to protect your income, escape financial stress, and create wealth that lasts through discipline and purpose.

Connect with Brent Daniels:

• Instagram: https://www.instagram.com/realbrentdaniels/
• LinkedIn: https://www.linkedin.com/in/brentmdaniels/

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

When you try to sound perfect, you sound fake. When you use jargon, you just lose people. And when you pretend to know everything, ultimately, you lose trust.

In today's episode, Darrin Bentley reveals how to turn every guest spot into real leads, real sales, and real clients without sounding fake. He also shared the same framework he used to help one client go from two years of zero podcast sales to landing a single $35K coaching deal with just one small shift.

Listen and enjoy!

You’ll Learn How To:

• Sound real and connect with listeners naturally
• Find your “one person” and speak directly to them
• Use storytelling to build trust and credibility
• Sell through authenticity using the 4-step RAP system (Rapport, Authority, Empathy, Positioning)

What You’ll Learn in This Episode:

• (01:29) The common mistake guests make with their message
• (02:08) Why you must know your “one person” before any podcast
• (03:32) The right way to define your one person
• (04:08) The need to know about your one person: fears, goals, and frustrations
• (05:04) Darrin’s one person: coaches struggling to turn podcasting into profit
• (06:15) Why clarity and empathy convert better than broad messaging
• (07:20) The trap of trying to sound smart instead of being real
• (08:06) Honesty builds more credibility than perfection
• (08:47) Ditching jargon and speaking like a human
• (09:24) The power of storytelling over frameworks
• (10:56) The 4-step sales framework: Rapport, Credibility, Empathy, Positioning
• (11:15) How storytelling builds instant rapport
• (11:35) Using real client results to prove credibility
• (11:51) The role of empathy: describing what it feels like to struggle
• (12:22) Positioning: connecting your offer naturally without pitching
• (13:24) Why giving value first makes selling easy and natural
• (14:17) Podcast guesting works when you are intentional and strategic

Who This Episode Is For:

• Coaches and consultants who want to turn interviews into clients
• Entrepreneurs who want results, not just exposure
• Podcasters looking to turn content into income
• Anyone who wants to sell by helping, not pushing

Why You Should Listen:

If you’ve been showing up on podcasts and getting nothing but “nice interview” messages afterward, you’re missing a system. Darrin breaks down a step-by-step strategy to make every appearance pay off. 

Connect with Darrin Bentley:

• Instagram: https://www.instagram.com/iamdarrinbentley/ 
• Facebook: https://www.facebook.com/iamdarrinbentley/ 

Resources:

• If you are a coach, a consultant, or an expert who wants to grow and scale your business with our help, be sure to head over to coachinginc.com and schedule a short discovery call with us on the call.
• If you have a podcast that's just not generating leads, sales, or revenue, reach out at 570-242-8555

It’s past midnight, and Tom Krol just got off a phone call that shook him to his core. A long-time friend and fellow coach called in crisis, completely wiped out financially. The story hit so close to home that Tom immediately turned on the mic to record this urgent warning for every entrepreneur and coach who thinks “it could never happen to me.”

In this real, raw conversation about the quiet money mistakes, Tom breaks down the exact choices that led to his friend’s downfall, how to protect yourself, and the simple weekly habits that can keep your finances on track.

You’ll Learn How To:

• Spot and fix the small money leaks draining your business
• Build a simple weekly routine that keeps your finances healthy
• Work with marketing agencies without losing control or profit
• Raise grounded kids without spoiling them
• Measure net worth monthly to avoid false confidence

What You’ll Learn in This Episode:

• (01:41) The midnight call that inspired this urgent warning
• (02:53) The market doesn't care about you. It will take you to zero
• (03:13) Why entrepreneurship is 49% making money and 51% managing it
• (04:53) The truth about seasons of life and why you must plan for your “winter”
• (07:00) The 45-minute weekly money ritual that can change everything
• (07:45) How to invest for your kids and build long-term wealth through Roth IRAs
• (08:18) Why money is a game of inches and how to play it right
• (09:13) The real reason most coaches lose money with marketing agencies
• (11:56) Why you need a full-time EA and marketing hire before outsourcing
• (14:01) The trap of spoiling your kids and how it leads to financial collapse
• (17:49) Money mismanagement is death by a thousand needles
• (18:04) Why you must track net worth every month
• (19:03) How “cash flow only” thinking destroys long-term wealth
• (21:45) Your largest financial losses will be assets that you sold
• (22:52) Why ego, luck, and timing play a bigger role
• (25:01) Debit vs. credit spending
• (27:04) One rule to remember before lending money to anyone

Who This Episode Is For:

• Entrepreneurs who want to protect what they’ve built
• Coaches who want to avoid financial burnout
• Couples who are ready to get on the same financial page
• Anyone who has been relying on cash flow but ignoring their true net worth

Why You Should Listen:

This is not a feel-good episode. It is a real-world wake-up call. Tom shares painful lessons from a peer’s downfall and gives practical, doable steps you can start tonight to protect your business, family, and future.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most people think failure is the biggest fear holding them back. But as Tom Krol reveals in this powerful follow-up, it is often the fear of success that stops entrepreneurs from reaching their full potential.

In this episode, Tom gets real about the mindset shifts that separate struggling entrepreneurs from those who thrive. He breaks down how belief drives results, why social media kills momentum, and the dangers of taking advice from the wrong people. This conversation will shift your perspective and provide you with the clarity to move forward with confidence.

You’ll Learn How To:

• Recognize the fear of success and overcome it
• Change limiting beliefs that shape your business results
• Stop comparing yourself and start taking massive action
• Choose mentors and feedback sources that move you forward
• Avoid the partnership traps that stall early entrepreneurs

What You’ll Learn in This Episode:

• (01:21) The ninth rule of marketing: double-check everything
• (02:39) Fear of success is the real killer of success
• (03:20) The “rhino vs. cow” mindset
• (04:53) Why sacrifice is love and how hard work seasons protect your family
• (05:10) Tom’s favorite book: Business Secrets from the Bible by Rabbi Daniel Lapin
• (07:09) Why belief is the root of every result you get in life and business
• (08:25) Why social media is for producing, not consuming
• (09:02) The hidden cost of comparison and how to stay focused
• (11:03) Take massive and imperfect action
• (11:12) Rule #5: Only take feedback from five people
• (13:25) The real value of submitting to mentorship and letting go of ego
• (15:36) Rule #4 revisited: Never partner when you can hire
• (16:47) Why most partnerships fail
• (20:37) Move from chasing and convincing to attracting and rejecting
• (24:18) The 88 business rules and how to test if they are always true

Who This Episode Is For:

• Entrepreneurs and coaches who feel stuck or afraid to grow
• Business owners who want to shift from chaos to clarity
• Course creators who are seeking focus and freedom through proven principles
• Anyone who’s ready to replace self-doubt with confidence and action

Why You Should Listen:

Through personal stories, timeless rules, and unfiltered truths, Tom lays out the path to unstoppable success. This episode will remind you of your power and give you the courage to use it.

Connect with Joe and Jenn Delle Fave:

• Jenn's Instagram: @jenndellefave
• Jenn's Website: https://jenndellefave.com/ 
• Joe's Facebook: https://www.facebook.com/joseph.d.fave/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back. 

In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.

You’ll Learn How To:

• Start every day with revenue-first activities
• Apply the “progress over perfection” principle in business
• Use the three buckets of marketing to spot what’s broken
• Follow the nine timeless rules that make any marketing system work

What You’ll Learn in This Episode:

• (02:22) Don't stop what works
• (04:39) What is marketing?
• (05:00) Why revenue must always come first in your day
• (06:49) Progress, not perfection: Why imperfect action beats preparation
• (07:21) The equation of coaching
• (08:21) Hustle is a season, not a lifestyle
• (09:22) Why can marketing be confusing?
• (10:06) The three buckets of marketing: get attention, hold attention, monetize attention
• (12:53) The Nine Rules of Marketing
• (13:34) Rule #1: Copy what already works
• (14:13) Rule #2: Go big or go home
• (15:32) Rule #3: Consistency is the cure for the income rollercoaster
• (16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
• (18:15) Rule #5: Respond fast or lose the best deals
• (20:26) Rule #6: All marketing must be trackable 
• (21:12) Rule #7: Delegate marketing to a local EA with follow-through
• (23:47) Rule #8: Always split-test, but change only one thing at a time
• (27:38) Rule #9: Read 8 pages a day
• (28:26) The real definition of generational wealth
• (28:55) Poor people save, rich people invest

Who This Episode Is For:

• Entrepreneurs who want to scale without burning out
• Coaches who are tired of trial-and-error marketing
• Course creators who want a proven framework for growth

Why You Should Listen:

If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.

Connect with Joe and Jenn Delle Fave:

• Jenn's Instagram: @jenndellefave
• Jenn's Website: https://jenndellefave.com/ 
• Joe's Facebook: https://www.facebook.com/joseph.d.fave/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Why do some coaches break into seven figures while others can’t seem to move past six? In this solo episode, Tom Krol shares the real strategies and habits that separate top earners from the rest of the pack.

From structuring revenue share deals to mastering storytelling to building financial discipline, Tom lays out the exact playbook successful coaches are using today. If you’re tired of trial and error and want a clear path forward, this episode is for you.

You’ll Learn How To:

• Set up revenue share agreements that create predictable income
• Use a 7-step storytelling framework that connects and converts
• Build lasting wealth by becoming a better steward of money
• Create financial habits that protect both your family and your business

What You’ll Learn in This Episode:

• (02:55) Why revenue share deals beat affiliate launches for steady income
• (04:28) How one client generates $100K+ a month just from partnerships
• (06:12) Step-by-step breakdown of revenue share agreements
• (07:46) Why equity deals are risky
• (09:08) The real reason revenue share agreements are so powerful
• (10:44) Why storytelling is the #1 skill every coach needs
• (11:55) A simple 7-step storytelling framework you can use anywhere
• (17:30) The hidden financial habits of 7-figure coaches
• (18:55) How to measure your net worth with your spouse and set goals
• (19:55) The weekly money ritual Tom uses with his wife to stay ahead
• (21:26) Why spoiling your kids kills generational wealth and what to do instead
• (23:22) The difference between coaches who struggle and those who thrive

Who This Episode Is For:

• Coaches who want to scale past six figures
• Course creators looking for better revenue streams
• Entrepreneurs who want simple, proven systems
• Anyone serious about building long-term wealth

Why You Should Listen:

This isn’t hype or theory, it’s the real blueprint top coaches are following. Tom provides you with practical steps you can apply immediately to grow your income, impact, and stability in business.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most investors talk about going big, but Ken Corsini actually did it. From flipping more than 200 houses a year to building Red Barn, launching a national franchise, and landing multiple HGTV shows, Ken knows what it really takes to go from local player to national brand.

In this episode, he shares the good, the bad, and the unexpected truths about scaling. You’ll hear what being on TV actually did for his business, the story behind Red Barn’s franchise model, and why total beginners often make better partners than experienced pros.

You’ll Learn How To:

• Make the leap from local success to national brand recognition
• See the real impact and risks of being on TV
• Use a franchise model to align incentives and scale with accountability

What You’ll Learn in This Episode:

• (04:12) How Ken got started in real estate back in 2005
• (05:50) Pivoting after the 2008 crash with the “turnkey” model
• (08:13) Leaving his job to take the leap into real estate full-time
• (11:11) The story behind Red Barn and how a neighbor’s barn became the brand name
• (16:16) Why beginners often make the best Red Barn franchisees
• (17:03) How HGTV’s Flipping Showdown sparked the franchise launch
• (18:57) Ken’s honest take on what national exposure really did for him
• (20:11) Why franchising aligns incentives better than traditional coaching
• (22:21) How newbies thrive in the system compared to mid-level investors
• (24:20) The core investing strategies Red Barn teaches across 37 states
• (27:00) Why protecting your reputation matters more than quick cash
• (28:37) Ken’s recommended resource: Profit Like the Pros on Spotify

Who This Episode Is For:

• Real estate coaches ready to grow beyond their local market
• Entrepreneurs looking to leverage media and partnerships
• Course creators curious about the franchise model
• Investors who want a proven system to scale nationally

Why You Should Listen:

Ken Corsini pulls back the curtain on what it really takes to build a national brand. From the hidden risks of TV fame to the power of franchising, his story is packed with lessons that can save you years of mistakes. If you want to scale bigger, faster, and smarter, this episode is a must-listen.

Connect with Ken Corsini:

• Website: https://redbarnhomes.com/ 
• Email: [email protected] 
• Facebook: https://www.facebook.com/kenandanita/ 
• Instagram: https://www.instagram.com/kencorsini/ 
• LinkedIn: https://www.linkedin.com/in/kencorsini/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.