What if the key to selling high-ticket coaching isn’t about fancy funnels, expensive ads, or years of experience? In this episode, Jason Lavender shares his journey from real estate to coaching, revealing how he built a thriving business by leveraging Facebook groups and organic client attraction. Host Tom Krol into Jason’s strategies, mindset shifts, and business model, uncovering how he turned conversations into conversions. If you’re looking for a fresh perspective on growing a coaching business, this episode is packed with insights.

You’ll Learn How To:

• Start and monetize a Facebook group even as a beginner.
• Build authority and trust that attracts high-paying clients.
• Avoid costly partnership mistakes in coaching businesses.
• Set pricing strategies for group mentorship and high-ticket offers.
• Turn community building into consistent client acquisition.

What You’ll Learn in This Episode:

• (02:24) How Jason started coaching from people always asking for help.
• (04:03) Charging $99/month for mentorship and creating the first Facebook community group.
• (05:00) Turning free real estate advice into a profitable membership model.
• (06:32) Growing first coaching group to 36 members before pivoting approach.
• (08:10) Partnering on real estate deals instead of only high-ticket coaching.
• (10:00) Lesson learned: Never partner when hiring solves the problem better.
• (12:00) Tom explains partnerships fail and why hiring is a safer business.
• (14:38) Pivoting to $1,500 buy-in, $127 monthly for real partnerships.
• (15:47) How meetups and dinners keep coaching members engaged and loyal.
• (17:34) Why coaching others improves Jason’s real estate deal-making skills daily.
• (18:40) Coaching works best when you genuinely care about client success.
• (21:05) First step: create Facebook group, host meetups, serve generously.

Who This Episode is For:

• New and aspiring coaches looking to sell high-ticket packages.
• Course creators building mentorship communities.
• Coaches struggling to scale their group coaching programs.
• Entrepreneurs who want to turn knowledge into income.
• Real estate professionals interested in mentorship and passive income.

Why You Should Listen:

This episode is a masterclass in organic client acquisition through authentic relationships. Jason shares his proven system for turning Facebook groups into cash machines, explains why most partnerships fail, and provides actionable insights on scaling coaching without high startup costs. If you’re tired of complicated funnels and want a real, simple system that works, don’t miss this.

Connect With Jason:

Website:https://jasonlavender.ai/

Instagram: https://www.instagram.com/jasonflipshouses

What’s the secret to closing high-ticket clients effortlessly? In this episode, Tom Krol is with Leif Meyerson, one of the top sales experts with 25+ years of experience in high-ticket sales, conversions, and sales psychology. Leif shares how he built confidence, overcame fear of rejection, and created a proven framework to close premium clients without sounding pushy or desperate. He also reveals the mindset and skill set needed to succeed while debunking common sales myths and mistakes.

You’ll Learn How To:

• Develop a pre-call routine to improve sales consistency
• Build authority and rapport effortlessly on sales calls
• Use psychology-based sales techniques to close high-ticket deals
• Structure a sales conversation with the 9-step Opponent Process Theory
• Handle objections with the Helix method and increase conversions

What You’ll Learn in This Episode

• (04:52) Leif Meyerson shares his sales background and experience in high-ticket sales
• (07:09) Why sales psychology matters for closing high-ticket clients
• (10:25) The importance of a pre-call routine and how it sets up success
• (14:32) The 3 key elements of a powerful sales introduction
• (19:15) How to establish authority and set the tone of a sales call
• (24:42) Using the current and future state to guide the prospect to a decision
• (29:18) How to uncover the client’s real pain points through active listening
• (35:40) The 9-step Opponent Process Theory and how to apply it
• (42:58) The Helix method: A foolproof way to handle objections
• (49:12) When and how to introduce pricing without losing the sale
• (53:40) The power of confidence and how certainty wins every time
• (57:50) Final tips on scaling sales teams and when to hire help

Who This Episode is For:

• Coaches, consultants, and entrepreneurs looking to increase high-ticket sales
• Sales teams aiming to refine their closing strategies
• Business owners who want a repeatable, scalable sales process

Why You Should Listen:

Leif Meyerson has helped sales teams scale from $3M to over $40M, working with industry giants and startups alike. His real-world-tested sales techniques ensure you’re not just selling but creating value-driven client relationships. This episode is a must-listen if you want a proven strategy for closing more clients without the hard sell.

Connect with Leif Meyerson

• Website: thesalesfloorguy.com
• LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/

Resources:

• Calendly

Join Tom Krol in this episode as he reveals his 8-step framework for achieving massive success in your coaching business. 

From prioritizing tasks and evaluating hiring needs to aligning your goals with your projects, Tom offers practical insights to keep you on track. Tune in to discover how to gauge your project's impact, grow your revenue, and align your work with your passions...especially in today's changing business landscape.

Get ready for actionable tips to propel your journey towards financial freedom! 

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Key Takeaways:

[0:39] Introduction

[1:12] Frameworks for you to use in order to pick one thing and grow it big

[2:30] Write down all your projects

[4:27] Focus more on fewer things

[5:47] Are you willing to hire a full-time person?

[6:05] Can that one thing exceed your financial goal?

[7:15] Is your project adding or subtracting from your energy?

[9:40] How much revenue is coming into your business?

[11:00] Is this project what you want, or are you addressing a need in the marketplace?

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Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

Running and growing a business can be overwhelming and stressful. If you're feeling the pressure, you're not alone. Tom Krol shares practical tips to help you stay calm and focused while steering your business to success. 

Tune in to hear expert advice from Tom and learn how to navigate the challenges of entrepreneurship with confidence.

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Key Takeaways:

[0:48] Introduction

[1:07] Things to do when bringing on a new client 

[1:40] How to assess where your client is and where they are going

[4:55] Have the courage to pick one destination

[6:20] Check those “ors” every single day

[6:57] Stop trading time and energy for money

[7:30] Do a “maybe someday” brain dump

[8:53] Have a personal financial goal

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Resources:

•The One Thing by Gary Keller

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

Struggling to break through that growth ceiling?

This episode is your cheat code to scaling your business!

You'll hear from Tom Krol, the guru who's helped countless entrepreneurs ditch the frustration and finally achieve explosive growth. Forget everything you thought you knew about limitations – Tom's gonna show you how to shatter them and skyrocket your success.

Don't just dream about growth – make it a reality! Tune in now and take your business to the next level!

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Key Takeaways:

[0:40] - Intro

[1:40] - How to solve your growth problem

[2:39] - We will never grow past certain things

[4:04] - Set a really big financial goal

[5:50] - You need to increase your business acumen

[7:01] - Who do you sell your product to?

[8:05] - What can you do to remove the things that are preventing growth?

[9:49] - 8 rules of marketing

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Resources:

•Two Weeks Notice by Amy Porterfield

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

These 8 proven metrics are your armors to success…

Unlock the secrets to exploding sales, maximizing ROI, and achieving financial clarity. Tom Krol reveals the essential metrics every business owner needs to know to dominate the market. 

Stop flying blind and start making data-driven decisions that propel your business forward. This episode is packed with practical insights to help you achieve unstoppable growth! 

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Key Takeaways:

[0:47] Beginning of today’s episode

[4:04] The 8 numbers that you need to be tracking right now! 

[4:55] Income

[5:23] How much of your personal net worth goes up and goes down? 

[5:37] Total revenue

[5:58] What are your expenses?

[8:00] Marketing return of investments 

[8:46] What are your conversion numbers?

[9:20] How much good news do you have?

[10:40] Be aware of your bank balances

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Resources:

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

Inbox overflowing? Calendar a mess? Worry no more! An executive assistant handles the nitty-gritty, keeping your schedule clear and your mind focused.

In this episode, Tom Krol reveals how an EA frees you up to focus on scaling your business, not spreadsheets. Double your revenue, not your workload… Get a free EA hiring guide just by listening to this podcast! 

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Key Takeaways:

[0:52] Introduction

[1:05] Hire an executive assistant first

[2:19] An executive assistant gives us time

[3:40] One of the biggest mistakes that entrepreneurs do

[4:56] Your first hire should be local

[6:42] Get used to interviewing 2-3 people a week

[9:40] Start hiring when you start consistently making money

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Resources:

•CEO’s Secret Weapon

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

Tom Krol isn't just teaching webinars, he's cracking the code on turning them into sales machines! Stop the boring lectures and get into the art of crafting webinars that keep your audience hooked and ready to buy.

• When to hit your audience with a call to action for maximum impact.
• How consistency is key to building a sales-generating webinar.
• Keeping your audience engaged and excited about what's coming next.
• Honing your talking points for presentations that resonate with your audience.

Tom Krol is here to share his journey from struggling seller to business rockstar! 

Get ready to learn the secrets that helped him rise to the top. We'll talk about the importance of relentless practice, dive into his favorite question, "What would it look like to work with you?" and pick up some tips for handling tough questions on your sales calls. 

This episode is packed with valuable insights and practical advice to help you level up your sales game. So, kick back and tune in!

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Key Takeaways:

[0:45] Introduction

[1:14] You need to practice selling ALL THE TIME

[1:47] “What would it look like to work with you?”

[2:33] Practice answering tough questions

[3:40] Always have one foot at the door

[5:01] You have to answer to common questions

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Resources:

•Book Recos at: www.coachinginc.com/21books 

•Flip the Script 

Check out www.coachinginc.com and turn your coaching passion into a thriving business! 

The truth is there is no secret to success. But...there are certainly short cuts that can speed up the process. Tom Krol's got the real deal in this episode. 

He’ll prove to you that reading is the key to unlocking a whole new level of you – in business and beyond. We're talking eight powerful pages a day, starting fresh each morning. Learn how to pick the perfect books and craft a reading routine that sticks. This episode is more than actionable tips – it's a call to action for a mind-blowing transformation!

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Key Takeaways:

[0:41] Introduction

[1:20] The power of “reading”

[3:47] Dedicate reading 8 pages per day

[4:39] Read first thing in the morning

[5:18] Be careful about what books you read

[6:36] Start with simple books

[9:10] How reading evolved through history

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Resources:

•Book Recos at: www.coachinginc.com/21books 

•Rhinoceros Success by Scott Alexander

•Dream First Build Later by Ellen Marie Bennett

Check out www.coachinginc.com and turn your coaching passion into a thriving business!