Coaching Inc with Tom Krol

When you try to sound perfect, you sound fake. When you use jargon, you just lose people. And when you pretend to know everything, ultimately, you lose trust.

In today's episode, Darrin Bentley reveals how to turn every guest spot into real leads, real sales, and real clients without sounding fake. He also shared the same framework he used to help one client go from two years of zero podcast sales to landing a single $35K coaching deal with just one small shift.

Listen and enjoy!

You’ll Learn How To:

• Sound real and connect with listeners naturally
• Find your “one person” and speak directly to them
• Use storytelling to build trust and credibility
• Sell through authenticity using the 4-step RAP system (Rapport, Authority, Empathy, Positioning)

What You’ll Learn in This Episode:

• (01:29) The common mistake guests make with their message
• (02:08) Why you must know your “one person” before any podcast
• (03:32) The right way to define your one person
• (04:08) The need to know about your one person: fears, goals, and frustrations
• (05:04) Darrin’s one person: coaches struggling to turn podcasting into profit
• (06:15) Why clarity and empathy convert better than broad messaging
• (07:20) The trap of trying to sound smart instead of being real
• (08:06) Honesty builds more credibility than perfection
• (08:47) Ditching jargon and speaking like a human
• (09:24) The power of storytelling over frameworks
• (10:56) The 4-step sales framework: Rapport, Credibility, Empathy, Positioning
• (11:15) How storytelling builds instant rapport
• (11:35) Using real client results to prove credibility
• (11:51) The role of empathy: describing what it feels like to struggle
• (12:22) Positioning: connecting your offer naturally without pitching
• (13:24) Why giving value first makes selling easy and natural
• (14:17) Podcast guesting works when you are intentional and strategic

Who This Episode Is For:

• Coaches and consultants who want to turn interviews into clients
• Entrepreneurs who want results, not just exposure
• Podcasters looking to turn content into income
• Anyone who wants to sell by helping, not pushing

Why You Should Listen:

If you’ve been showing up on podcasts and getting nothing but “nice interview” messages afterward, you’re missing a system. Darrin breaks down a step-by-step strategy to make every appearance pay off. 

Connect with Darrin Bentley:

• Instagram: https://www.instagram.com/iamdarrinbentley/ 
• Facebook: https://www.facebook.com/iamdarrinbentley/ 

Resources:

• If you are a coach, a consultant, or an expert who wants to grow and scale your business with our help, be sure to head over to coachinginc.com and schedule a short discovery call with us on the call.
• If you have a podcast that's just not generating leads, sales, or revenue, reach out at 570-242-8555

It’s past midnight, and Tom Krol just got off a phone call that shook him to his core. A long-time friend and fellow coach called in crisis, completely wiped out financially. The story hit so close to home that Tom immediately turned on the mic to record this urgent warning for every entrepreneur and coach who thinks “it could never happen to me.”

In this real, raw conversation about the quiet money mistakes, Tom breaks down the exact choices that led to his friend’s downfall, how to protect yourself, and the simple weekly habits that can keep your finances on track.

You’ll Learn How To:

• Spot and fix the small money leaks draining your business
• Build a simple weekly routine that keeps your finances healthy
• Work with marketing agencies without losing control or profit
• Raise grounded kids without spoiling them
• Measure net worth monthly to avoid false confidence

What You’ll Learn in This Episode:

• (01:41) The midnight call that inspired this urgent warning
• (02:53) The market doesn't care about you. It will take you to zero
• (03:13) Why entrepreneurship is 49% making money and 51% managing it
• (04:53) The truth about seasons of life and why you must plan for your “winter”
• (07:00) The 45-minute weekly money ritual that can change everything
• (07:45) How to invest for your kids and build long-term wealth through Roth IRAs
• (08:18) Why money is a game of inches and how to play it right
• (09:13) The real reason most coaches lose money with marketing agencies
• (11:56) Why you need a full-time EA and marketing hire before outsourcing
• (14:01) The trap of spoiling your kids and how it leads to financial collapse
• (17:49) Money mismanagement is death by a thousand needles
• (18:04) Why you must track net worth every month
• (19:03) How “cash flow only” thinking destroys long-term wealth
• (21:45) Your largest financial losses will be assets that you sold
• (22:52) Why ego, luck, and timing play a bigger role
• (25:01) Debit vs. credit spending
• (27:04) One rule to remember before lending money to anyone

Who This Episode Is For:

• Entrepreneurs who want to protect what they’ve built
• Coaches who want to avoid financial burnout
• Couples who are ready to get on the same financial page
• Anyone who has been relying on cash flow but ignoring their true net worth

Why You Should Listen:

This is not a feel-good episode. It is a real-world wake-up call. Tom shares painful lessons from a peer’s downfall and gives practical, doable steps you can start tonight to protect your business, family, and future.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most people think failure is the biggest fear holding them back. But as Tom Krol reveals in this powerful follow-up, it is often the fear of success that stops entrepreneurs from reaching their full potential.

In this episode, Tom gets real about the mindset shifts that separate struggling entrepreneurs from those who thrive. He breaks down how belief drives results, why social media kills momentum, and the dangers of taking advice from the wrong people. This conversation will shift your perspective and provide you with the clarity to move forward with confidence.

You’ll Learn How To:

• Recognize the fear of success and overcome it
• Change limiting beliefs that shape your business results
• Stop comparing yourself and start taking massive action
• Choose mentors and feedback sources that move you forward
• Avoid the partnership traps that stall early entrepreneurs

What You’ll Learn in This Episode:

• (01:21) The ninth rule of marketing: double-check everything
• (02:39) Fear of success is the real killer of success
• (03:20) The “rhino vs. cow” mindset
• (04:53) Why sacrifice is love and how hard work seasons protect your family
• (05:10) Tom’s favorite book: Business Secrets from the Bible by Rabbi Daniel Lapin
• (07:09) Why belief is the root of every result you get in life and business
• (08:25) Why social media is for producing, not consuming
• (09:02) The hidden cost of comparison and how to stay focused
• (11:03) Take massive and imperfect action
• (11:12) Rule #5: Only take feedback from five people
• (13:25) The real value of submitting to mentorship and letting go of ego
• (15:36) Rule #4 revisited: Never partner when you can hire
• (16:47) Why most partnerships fail
• (20:37) Move from chasing and convincing to attracting and rejecting
• (24:18) The 88 business rules and how to test if they are always true

Who This Episode Is For:

• Entrepreneurs and coaches who feel stuck or afraid to grow
• Business owners who want to shift from chaos to clarity
• Course creators who are seeking focus and freedom through proven principles
• Anyone who’s ready to replace self-doubt with confidence and action

Why You Should Listen:

Through personal stories, timeless rules, and unfiltered truths, Tom lays out the path to unstoppable success. This episode will remind you of your power and give you the courage to use it.

Connect with Joe and Jenn Delle Fave:

• Jenn's Instagram: @jenndellefave
• Jenn's Website: https://jenndellefave.com/ 
• Joe's Facebook: https://www.facebook.com/joseph.d.fave/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back. 

In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.

You’ll Learn How To:

• Start every day with revenue-first activities
• Apply the “progress over perfection” principle in business
• Use the three buckets of marketing to spot what’s broken
• Follow the nine timeless rules that make any marketing system work

What You’ll Learn in This Episode:

• (02:22) Don't stop what works
• (04:39) What is marketing?
• (05:00) Why revenue must always come first in your day
• (06:49) Progress, not perfection: Why imperfect action beats preparation
• (07:21) The equation of coaching
• (08:21) Hustle is a season, not a lifestyle
• (09:22) Why can marketing be confusing?
• (10:06) The three buckets of marketing: get attention, hold attention, monetize attention
• (12:53) The Nine Rules of Marketing
• (13:34) Rule #1: Copy what already works
• (14:13) Rule #2: Go big or go home
• (15:32) Rule #3: Consistency is the cure for the income rollercoaster
• (16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
• (18:15) Rule #5: Respond fast or lose the best deals
• (20:26) Rule #6: All marketing must be trackable 
• (21:12) Rule #7: Delegate marketing to a local EA with follow-through
• (23:47) Rule #8: Always split-test, but change only one thing at a time
• (27:38) Rule #9: Read 8 pages a day
• (28:26) The real definition of generational wealth
• (28:55) Poor people save, rich people invest

Who This Episode Is For:

• Entrepreneurs who want to scale without burning out
• Coaches who are tired of trial-and-error marketing
• Course creators who want a proven framework for growth

Why You Should Listen:

If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.

Connect with Joe and Jenn Delle Fave:

• Jenn's Instagram: @jenndellefave
• Jenn's Website: https://jenndellefave.com/ 
• Joe's Facebook: https://www.facebook.com/joseph.d.fave/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Why do some coaches break into seven figures while others can’t seem to move past six? In this solo episode, Tom Krol shares the real strategies and habits that separate top earners from the rest of the pack.

From structuring revenue share deals to mastering storytelling to building financial discipline, Tom lays out the exact playbook successful coaches are using today. If you’re tired of trial and error and want a clear path forward, this episode is for you.

You’ll Learn How To:

• Set up revenue share agreements that create predictable income
• Use a 7-step storytelling framework that connects and converts
• Build lasting wealth by becoming a better steward of money
• Create financial habits that protect both your family and your business

What You’ll Learn in This Episode:

• (02:55) Why revenue share deals beat affiliate launches for steady income
• (04:28) How one client generates $100K+ a month just from partnerships
• (06:12) Step-by-step breakdown of revenue share agreements
• (07:46) Why equity deals are risky
• (09:08) The real reason revenue share agreements are so powerful
• (10:44) Why storytelling is the #1 skill every coach needs
• (11:55) A simple 7-step storytelling framework you can use anywhere
• (17:30) The hidden financial habits of 7-figure coaches
• (18:55) How to measure your net worth with your spouse and set goals
• (19:55) The weekly money ritual Tom uses with his wife to stay ahead
• (21:26) Why spoiling your kids kills generational wealth and what to do instead
• (23:22) The difference between coaches who struggle and those who thrive

Who This Episode Is For:

• Coaches who want to scale past six figures
• Course creators looking for better revenue streams
• Entrepreneurs who want simple, proven systems
• Anyone serious about building long-term wealth

Why You Should Listen:

This isn’t hype or theory, it’s the real blueprint top coaches are following. Tom provides you with practical steps you can apply immediately to grow your income, impact, and stability in business.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most investors talk about going big, but Ken Corsini actually did it. From flipping more than 200 houses a year to building Red Barn, launching a national franchise, and landing multiple HGTV shows, Ken knows what it really takes to go from local player to national brand.

In this episode, he shares the good, the bad, and the unexpected truths about scaling. You’ll hear what being on TV actually did for his business, the story behind Red Barn’s franchise model, and why total beginners often make better partners than experienced pros.

You’ll Learn How To:

• Make the leap from local success to national brand recognition
• See the real impact and risks of being on TV
• Use a franchise model to align incentives and scale with accountability

What You’ll Learn in This Episode:

• (04:12) How Ken got started in real estate back in 2005
• (05:50) Pivoting after the 2008 crash with the “turnkey” model
• (08:13) Leaving his job to take the leap into real estate full-time
• (11:11) The story behind Red Barn and how a neighbor’s barn became the brand name
• (16:16) Why beginners often make the best Red Barn franchisees
• (17:03) How HGTV’s Flipping Showdown sparked the franchise launch
• (18:57) Ken’s honest take on what national exposure really did for him
• (20:11) Why franchising aligns incentives better than traditional coaching
• (22:21) How newbies thrive in the system compared to mid-level investors
• (24:20) The core investing strategies Red Barn teaches across 37 states
• (27:00) Why protecting your reputation matters more than quick cash
• (28:37) Ken’s recommended resource: Profit Like the Pros on Spotify

Who This Episode Is For:

• Real estate coaches ready to grow beyond their local market
• Entrepreneurs looking to leverage media and partnerships
• Course creators curious about the franchise model
• Investors who want a proven system to scale nationally

Why You Should Listen:

Ken Corsini pulls back the curtain on what it really takes to build a national brand. From the hidden risks of TV fame to the power of franchising, his story is packed with lessons that can save you years of mistakes. If you want to scale bigger, faster, and smarter, this episode is a must-listen.

Connect with Ken Corsini:

• Website: https://redbarnhomes.com/ 
• Email: [email protected] 
• Facebook: https://www.facebook.com/kenandanita/ 
• Instagram: https://www.instagram.com/kencorsini/ 
• LinkedIn: https://www.linkedin.com/in/kencorsini/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

Most real estate coaches tell their students to avoid complicated, messy deals. Al Nicoletti built his entire career on them. From attorney to nationally known probate expert, Al figured out how to turn one of real estate’s most overlooked niches into a profitable and scalable system.

In this episode, Al explains what probate really is, how he became the go-to authority in the space, and the three-step framework he uses to help coaches and their students close deals that others ignore. If you’re a coach, consultant, or investor looking to stand out, Al’s story proves how owning a niche can set you apart.

You’ll Learn How To:

• Spot probate opportunities most investors overlook
• Help students close tricky deals without being a lawyer
• Build authority in a niche and position yourself as the expert
• Create communities that fuel referrals, loyalty, and long-term success

What You’ll Learn in This Episode:

• (03:34) How Al Nicoletti got his start in real estate
• (05:06) The transition from attorney to building a business around probate
• (06:40) Why thousands of properties sit untouched in probate
• (07:57) Why do many students get stuck on their first probate deal
• (09:49) How Al helps navigate multi-heir probate cases step by step
• (11:48) The biggest hurdle in probate: tracking down heirs
• (12:41) Building family trees to unlock new deal opportunities
• (13:36) Creative strategies that open the door to more solutions
• (15:02) How speaking “one-to-many” at events generates instant deal flow

Who This Episode Is For:

• Real estate coaches who want their students to close more deals
• Entrepreneurs ready to dominate a niche market
• Course creators looking for expert partners to boost results
• Investors who don’t want to leave probate opportunities on the table

Why You Should Listen:

Most investors avoid probate; Al Nicoletti leans into it. His system not only uncovers hidden inventory but also helps coaches create more wins for their clients. If you want to close more deals, build credibility, and establish yourself as the authority in your space, this episode shows you how.

Connect with Al Nicoletti:

• Website: www.alnicoletti.com  
• Contact No: 904-999-0053
• YouTube: https://www.youtube.com/alnicoletti 
• Facebook: https://www.facebook.com/flattorneynicoletti 
• Instagram: https://www.instagram.com/attorneynicoletti/ 

In this follow-up episode, Tom Krol shares the real business rules and lessons that took him from being broke and fired to building and selling multiple seven-figure companies.

If Part One focused on mindset and rock-bottom moments, Part Two is all about the playbook. Tom breaks down his 10 non-negotiable business rules, the marketing framework that works in any market, and the simple weekly financial practice that most entrepreneurs ignore but can change everything.

He also opens up about failed partnerships, scaling challenges, painful mistakes, and why real success is more about harmony than chasing revenue.

You’ll Learn How To:

• Run your business with 10 proven rules that actually work
• Avoid bad partnerships and filter the right feedback
• Build a marketing system that’s consistent and scalable
• Track your net worth weekly and why it matters more than cash flow

What You’ll Learn in This Episode:

• (01:25) Tom’s 10 rules of business, starting with “Revenue first, always”
• (02:13) Rule #2: Stop comparing yourself
• (02:36) Rule #3: Never stop doing what works
• (02:55) Rule #4: Why 50/50 partnerships almost always fail
• (04:00) The five people you should actually take feedback from
• (05:31) Why every new venture needs at least one person full-time
• (06:08) The 8-pages-a-day reading rule that separates top performers
• (06:47) A simple framework for marketing: get attention, keep attention, convert attention
• (07:52) Why marketing has to run daily, even on holidays
• (08:51) Response time rules: How 24 hours can cut conversions in half
• (10:12) The importance of tracking your net worth weekly
• (13:02) The danger of looking “fancy” while secretly broke
• (17:16) Handling failure, pressure, and finding your personal “red line”
• (18:08) The payroll mistake that caused a healthcare crisis for his team
• (27:24) Tom’s first book, The Greatest Business, and his new one, The Generous Expert
• (29:52) Why podcasting is one of the best ways to build influence
• (31:18) Tom’s view on legacy: why he wants no eulogy and no memory games
• (33:48) Why his stepbrother, Todd Toback, remains his biggest mentor
• (37:49) Selling a golf cart to pay for his first marketing push
• (38:41) His next big personal adventure: getting serious about fitness

Who This Episode Is For:

• Entrepreneurs looking for practical business rules that work in real life
• Coaches and consultants who want scalable systems
• Business owners who are struggling with consistent marketing
• Anyone who wants to define success beyond just money

Why You Should Listen:

Tom doesn’t hold back. He shares the exact rules, rituals, and stories that built his wealth, as well as the costly mistakes he learned from. If you want a clear, no-fluff roadmap for building and keeping success, this episode is packed with lessons you can apply right away.

Connect with Owen and Ted:

• Owen Instagram: @odawg2424
• Ted's Website: https://linktr.ee/tedkaasch 
• YouTube: REIA Radio

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

This isn’t the polished success story you’ve heard before. In part one of this two-part interview, Tom Krol opens up about the lowest point of his life: getting fired, struggling to pay bills, and watching his wife break down in tears. He shares how mentorship from his stepbrother, Todd Toback, and the hard lessons of humility set him on a completely different path.

Listen as he reveals the personal mindset shifts, journal entries, and the early principles that helped him go from rock bottom to multiple seven-figure exits. It’s raw, honest, and unlike anything he’s shared publicly before. Enjoy the show!

You’ll Learn How To:

• Turn failure and self-doubt into fuel for growth
• Use journaling as a tool for clarity and self-awareness
• Find harmony between business and family instead of chasing “balance”
• Build real generational wealth through values, skills, and mindset

What You’ll Learn in This Episode:

• (03:44) How Tom first showed up on Todd Toback’s No Limits Real Estate Investing podcast after losing his job
• (05:02) The “do or die” training series that pushed him to his first deal
• (09:00) Why submitting to mentorship (even from his own brother) was a turning point
• (10:05) Lessons from journaling over a decade and the surprising shift from his journal entries
• (15:17) Raising five kids across 25 years and the lessons learned
• (17:24) Why harmony matters more than balance
• (17:55) The truth about hustle: it’s a season, not a lifestyle
• (20:52) The 50/10/50 productivity method that boosts focus and output
• (24:30) Why hitting rock bottom creates the focus needed for a breakthrough
• (27:20) The real meaning of generational wealth: teaching skills and values, not just leaving money
• (29:41) Real reason people burn out and how to avoid the hamster wheel
• (30:08) Why going “all in” matters, and how success comes from who you are before what you do
• (32:00) The lessons from mentors, books like Rhinoceros Success and The Go-Giver
• (35:54) The Four Spiritual Laws of Prosperity
• (37:21) The difference between success (internal) and wealth (external)
• (39:10) Closing the gap between your ideal and where you are

Who This Episode Is For:

• Entrepreneurs stuck in a struggle or facing financial pressure
• Coaches who want practical, real-world lessons
• Parents juggling business and family
• Anyone who has ever hit rock bottom and wondered if it’s the end or a new beginning

Why You Should Listen:

From being broke and lost to building businesses worth millions, he shares the lessons, mindset shifts, and family principles that made it possible. If you’re in the middle of your own fight or searching for direction, this episode gives you both hope and a game plan to move forward.

Connect with Owen and Ted:

• Owen Instagram: @odawg2424
• Ted's Website: https://linktr.ee/tedkaasch 
• YouTube: REIA Radio

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com    
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

In part two of this exclusive training, Tiffany and Josh High, alongside their secret weapon, Sean Anderson, take you deeper into the psychology and tactics that drive their 70% close rate on $30K–$50K offers.

If part one showed you the foundation, this episode reveals the advanced playbook: how to frame price so it feels small, craft stories that block objections before they even surface, and use feedback loops that make audiences sell themselves without pressure.

Whether you’re closing from stage, on webinars, or through high-ticket calls, these insights will change how you approach sales.

You’ll Learn How To:

• Psychologically condition audiences to see high prices as small investments
• Use storytelling to eliminate objections before they’re even asked
• Create urgency around the problem your product solves
• Turn presentations into feedback loops that build trust and buy-in

What You’ll Learn in This Episode:

• (02:12) How to decide whether to show the price up front or only after a call
• (03:52) Unanswered questions always equal a “no” in sales
• (05:25) Sean’s script for handling the “What’s the price?” question
• (06:24) The three keys to telling the price: energy, effort, and coachability
• (07:18) Why Tiffany and Josh avoid 48-hour bonuses and what works better
• (09:26) Creating urgency by leaning into the problem you solve
• (12:10) Tell stories that amplify pain so prospects want the solution
• (13:26) Moving audiences up the “sales gradient” with yes-questions
• (15:02) Speaking is a skill you practice like a sport
• (18:13) Focusing on outcomes and top objections before crafting your pitch
• (20:36) Developing strong trainers inside your team
• (23:17) How to spot, track, and fix issues in your presentations
• (25:01) Using “booms” and live feedback as KPIs during webinars
• (26:58) Why reframing what you give away in the “front end” can make or break conversions

Who This Episode is For:

• Coaches selling high-ticket programs ($10K–$50K+)
• Entrepreneurs who run webinars or live events
• Speakers who want to close deals without hard selling
• Business owners ready to systematize their sales process

Why You Should Listen:

Tiffany, Josh, and Sean don’t just teach theory; they share the exact psychology, scripts, and practice routines that keep their close rates above 70%. If you want to learn how to confidently close high-ticket clients without pressure, this episode is your roadmap.

Connect with Tiffany and Josh High:

• Tiffany Instagram: @tiffanyhighfficial
• Josh Instagram: @joshhighofficial
• Website: https://resultsdrivenrei.com/home/