Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

July 06CI - S2 - 139 - The 8 Numbers Every Entrepreneur Should Track Every Week
In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.
Listen and enjoy the show!
You’ll Learn How To:
Build a simple weekly scorecard
Track the numbers that drive growth
Measure your marketing and sales performance
Make better business decisions using real data
What You’ll Learn in This Episode:
(01:16) The eight numbers you should track every week
(02:22) What are numbers?
(02:48) The three purposes of numbers
(04:07) Entrepreneurship is a group adventure
(04:23) The first number you should always track
(04:57) Personal net worth
(05:16) How to identify your most profitable revenue sources
(06:02) The right way to track business expenses
(07:04) Profit is the number that matters
(07:42) How to calculate your true marketing ROI
(08:26) The importance of tracking lead-to-sale conversion rates
(09:09) Collecting reviews should be a weekly KPI
(10:18) The bonus metric: bank balances
Who This Episode Is For:
Business owners who want more control over their numbers
Coaches and consultants looking to scale profitably
Entrepreneurs who want practical reporting systems
Why You Should Listen:
Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
14 min
July 02CI - S2 - 138 - #Classic - The 40 Good People Network Hack that Will Totally Transform Your Life and Your Business
In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business.
Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy.
If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.
You’ll Learn How To:
Build a powerful network by giving
Use the "40 Good People" strategy
Apply the principle of reciprocity
Turn small daily actions into long-term opportunities
What You’ll Learn in This Episode:
(02:16) The "40 Good People" strategy
(02:54) What does reciprocity mean
(03:49) List down 40 good people in your life
(04:18) How to choose the right 40 people for your list
(05:48) The mistake most people make when trying to build relationships
(06:35) Entrepreneurial people often tell you how to love them
(07:28) A simple system for serving one person every business day
(10:03) Adding value without expecting anything back
Who This Episode Is For:
Coaches and consultants who are growing their network
Entrepreneurs looking for more partnership opportunities
Business owners who want to build authentic relationships
Why You Should Listen:
Tom shares a different approach, which is built on consistently creating value for others first.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
12 min
June 29CI - S2 - 137 - The One Fear That's Quietly Killing Your Business with Tom Krol and Darrin Bentley
Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.
In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.
Listen and enjoy the show!
You'll Learn How To:
Create content that builds trust
Give away valuable information without hurting your sales
Build authority by solving real problems publicly
Create content that attracts loyal followers
What You'll Learn in This Episode:
(01:36) Be the generous expert
(02:24) A simple test to see if your content actually provides value
(04:01) Giving away builds trust faster
(05:55) The biggest marketing secret top influencers already understand
(06:33) People who never planned to buy won't buy anyway
(07:50) Giving away more creates more paying clients
(09:27) The one question you should ask before publishing any piece of content
(10:02) Challenging your own assumptions leads to better marketing
Who This Episode Is For:
Coaches who are creating content but struggling to build authority
Course creators who want consistent leads
Anyone afraid of giving away too much value online
Why You Should Listen:
This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
14 min
June 25CI - S2 - 136 - Why More Leads Won't Fix Your Business with Brent Daniels
What if the biggest thing holding your business back right now isn't leads?
The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.
In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.
Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!
You’ll Learn How To:
Recruit top-performing salespeople without relying on referrals
Increase appointment show rates
Improve conversions by qualifying leads more effectively
Create systems that scale without depending on more traffic
What You’ll Learn in This Episode:
(01:45) Finding great salespeople is one of the biggest growth challenges
(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications
(03:20) The application process he uses to identify top closers
(04:33) Building landing pages
(06:03) How job opportunity ads attract stronger candidates
(07:48) Zoom vs phone call for meeting people
(11:28) Compensation models for high-performing sales teams
(12:31) The importance of contacting leads within minutes
(13:22) How faster follow-up dramatically improves show rates
(14:34) Importance of proof elements for cold traffic
(16:00) More information about the setter conversation
(17:20) The questions he asks to review the application for coaching
(22:43) Ways to increase show rates
(24:41) The difference between cold traffic and warm prospects
(26:10) Community as a unique mechanism
(29:49) Attention alone isn't enough without a conversion system
(31:35) Brent's unique mechanism
(34:51) Webinar funnels are just to educate people
(38:06) Benefits of in-person events
(40:47) Why conviction and authority are critical for growth
(43:48) When to stop giving away the free content
(49:15) Unique mechanism: Good lead magnet and a ton of proof elements
Who This Episode Is For:
Coaches who are struggling to convert leads
Consultants who are looking to improve their sales process
Experts who want predictable growth
Entrepreneurs who are ready to scale through systems
Why You Should Listen:
If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
55 min
June 22CI - S2 - 135 - The Business Lesson Tom Krol Had to Repeat All Week
After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.
Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.
Enjoy today's episode!
You’ll Learn How To:
Prioritize revenue-producing activities
Create attention and attract more clients
Keep your coaching business simple, scalable, and profitable
What You’ll Learn in This Episode:
(01:59) Most entrepreneurs overcomplicate simple business fundamentals
(02:45) The "one product, one pain, one price" framework
(03:59) How the SPIRLAS marketing system creates organic growth
(04:30) Creating free value on social media
(04:57) Start a podcast now
(06:45) Entrepreneurship is about meeting people
(07:31) The feedback loop in people
(08:36) Use the word reviews, not testimonials
(12:42) In-person or online interaction that other people can see
(15:32) A smaller amount of input produces a lot more output
(16:36) Avoid overcomplicating in your business
(18:21) Doing social media lives
(19:23) Hiring a sales guy
(21:48) Avatar funnel explained
(23:23) Keeping the business simple
(23:52) Revenue in first position
Who This Episode Is For:
Coaches who are trying to grow without paid traffic
Entrepreneurs who feel overwhelmed by too many strategies
Anyone who wants a simpler path to consistent growth
Why You Should Listen:
Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
28 min
June 18CI - S2 - 134 - The Coaching Business Model Nobody Is Talking About with Zach Beach
Most coaching businesses are built around enrolling more clients.
In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.
This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!
You’ll Learn How To:
Create revenue streams beyond client enrollments
Build stronger client retention through aligned incentives
Turn successful students into future coaches
Structure profit-sharing opportunities without becoming business partners
What You’ll Learn in This Episode:
(01:46) Introducing Zach Beach and his background in the coaching industry
(03:40) Creating additional profit centers through smart investors
(05:06) The biggest challenge most coaching companies face
(06:05) How Smart Real Estate Coach gets directly involved in student deals
(07:47) Revenue beyond enrollment
(08:51) The profit-sharing structure behind their coaching programs
(11:44) Profit sharing creates better incentives for coaches
(18:24) How to position a profit-sharing model
(19:02) The systems they use to track and manage deal profits
(22:11) Serious clients are attracted to this model
(26:02) The “done-with-you” coaching
(29:02) Keeping the reputation with Zach's business model
(34:04) How Zach created an "associates" program
(41:10) The coach's assertion model explained
(44:18) The coach compensation model that rewards collaboration
(52:16) What makes the President's Club different
(57:18) People leaving coaching programs while staying connected to communities
(59:28) What Zach learned while preparing his company for a potential exit
(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world
(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnerships
Who This Episode Is For:
Business owners who are interested in profit-sharing models
Coaches looking to create additional revenue streams
Consultants who want deeper client engagement
Why You Should Listen:
Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.
Connect with Zach Beach:
Website: https://smartrealestatecoach.com/
LinkedIn: https://www.linkedin.com/in/zacharyrbeach/
Phone Number: 401-229-2289
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
1 hr 12 min
June 15CI - S2 - 133 - How Top Real Estate Coaches are Getting Clients with Zero Paid Traffic
The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.
In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.
This episode is packed with practical ideas you can start implementing right away.
You’ll Learn How To:
Use Facebook groups to attract potential clients
Build authority by providing value online
Create systems that generate leads
Turn attention into revenue through organic marketing strategies
What You’ll Learn in This Episode:
(03:18) Tom’s SPIRLAS framework for organic audience growth
(05:02) Facebook groups are still one of the best traffic sources available
(07:09) Providing value and scraping value through Facebook group posting
(09:49) Identifying the members of your group
(10:49) Giving away valuable content for free
(15:42) The three stages of marketing: get attention, hold attention, monetize attention
(16:22) Saved responses can dramatically increase visibility and authority
(18:46) Embracing people and giving a platform within your community
(20:24) Never outshine the master
(24:37) How AI tools like Claude can help create better content faster
(29:15) The hiring framework that top coaching businesses follow as they scale
(31:02) Your wife should do the final interview when hiring
(31:18) Why your second hire should be a full-time marketing person
(35:01) The difference between support staff and the face of your brand
(40:00) Tiffany’s challenge with a long-running Facebook group
(44:25) Organic versus paid strategies for growing a community
(46:14) The importance of creating attention
(49:20) How hiring an executive assistant changed Joe’s business
(50:24) Common marketing agency mistakes that cost coaches money
(53:11) Tom’s Top 10 Rules for Growing a Coaching Business
Who This Episode Is For:
Coaches who are looking to grow their audience organically
Consultants building an audience from scratch
Entrepreneurs who want more leads
Anyone who is trying to create authority
Why You Should Listen:
In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
57 min
June 11CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson
A lot of people post content online, but only a few build real authority.
In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.
She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.
You’ll Learn How To:
Build authority through value-driven content
Avoid the biggest mistakes new rental property investors make
Overcome limiting beliefs using private capital
Create systems that make rentals less stressful
What You’ll Learn in This Episode:
(01:10) Introducing Martine Richardson
(02:40) Why the lack of motivation for a corporate job pushed her to take action
(04:08) The biggest misconception people have about rental properties
(04:45) Importance of having a system set in place for tenants
(05:49) The limiting belief that stops people from using private money
(07:02) The number one mistake other coaches make
(10:53) How Martine’s podcast helped build authority before she became a coach
(11:43) Biggest thing she learned from a podcast guest
(15:17) Talking to people generated more for Martine's coaching business
(18:02) Daily video content matters more than occasional perfect posts
(20:50) The biggest lesson for anyone waiting to start something new
Who This Episode Is For:
Coaches trying to build real authority online
Real estate investors interested in rental properties
Entrepreneurs struggling with content creation
Why You Should Listen:
Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.
Connect with Martine Richardson:
Website: https://martinerichardson.com/
Instagram: https://www.instagram.com/coachmartine_/
Facebook: https://www.facebook.com/martine.jackson/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Join Martine’s community on Facebook: Freedom Inc.
25 min
June 08CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner
In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.
Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.
Listen and enjoy the show!
You’ll Learn How To:
Use evergreen webinars to generate leads
Build trust and raise private money
Create more opportunities by networking and collaboration
Leverage AI agents to improve event registrations
What You’ll Learn in This Episode:
(01:21) Introducing Jay Conner and why he joined the mastermind
(03:53) His biggest takeaway at Coaching Inc.
(04:20) Evergreen Webinar done differently
(06:03) Self-liquidating offers can generate leads
(07:46) The content batching strategy
(09:29) How AI agents are helping generate more event registrations
(11:20) Speed-to-lead explained
(12:47) The event strategies Jay uses to increase coaching sales
(16:12) The five-step method for raising private money without ever asking for money
(18:06) The biggest misconception people have about raising private money
(18:52) Get in person to the next Coaching Inc. Mastermind
Who This Episode Is For:
Coaches looking to improve their sales systems
Real estate investors interested in raising private money
Business owners exploring AI and automation
Why You Should Listen:
Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Get Jay Conner’s book Where to Get the Money Now here.
22 min
June 04CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum
What do you do when your business loses nearly $1 million?
In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.
Listen and enjoy the show!
You’ll Learn How To:
Evaluate your business instead of relying on best-case scenarios
Improve sales by setting clear expectations
Build confidence that improves sales performance
Stay resilient during difficult business seasons
What You’ll Learn in This Episode:
(01:14) Brett's reflection on losing nearly $1 million in business
(02:28) Stepping back and being completely honest about messing up
(03:14) The biggest lesson he learned during his toughest season
(04:49) Advice for coaches struggling in today's market
(06:21) Authentic reality check about your business performance
(08:42) What people should be doing differently from a sales perspective
(08:55) Reducing buyer's remorse after a sale
(10:44) How setting expectations improves retention and results
(11:37) Confidence remains one of the most powerful sales tools
(12:27) Brett's thoughts on joining masterminds and communities
Who This Episode Is For:
Business owners who are facing business challenges
Real estate investors who want to improve leadership and accountability
Coaches who want to build confidence with their clients
Why You Should Listen:
Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.
Connect with Brett McCollum:
Instagram: https://www.instagram.com/brett_mccollum/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
16 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!