Coaching Inc with Tom Krol

By Tom KrolBusiness Entrepreneurship Education Self-Improvement Marketing

Coaching Inc with Tom Krol episodes

August 20CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn
In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.
Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.
You’ll Learn How To:
Create content without spending hours planning or scripting
Turn your everyday work into content
Use the “three pieces of content a day” strategy
Use AI to support your content, construction, and real estate teams
What You’ll Learn in This Episode:
(02:35) About Nick and Sanborn Construction
(04:39) Who Nick’s clients are
(05:46) Why they choose a done-with-you model
(07:01) Difference between showing how to do it and walking you through it
(08:11) The market condition in the Midwest
(10:56) If you had to start over, start with your phone
(11:26) The three-content-a-day rule
(13:10) Simple content can outperform highly planned content
(14:34) Preparedness creates confidence
(17:31) Film everything and put it out there
(19:18) The funnel mistake that was costing them leads
(21:06) Adding a QR code on YouTube videos
(23:02) Create content for how people consume it
(24:38) How Nick uses AI across his companies
(27:07) Nick’s recommended books
Who This Episode Is For:
Coaches who want to start doing content
Entrepreneurs who want to grow their audience
Business owners who want to generate more leads through content
Why You Should Listen:
You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.
Connect with Nick Sanborn:
Website: https://www.sanbornconstructiongroup.com/
YouTube: https://www.youtube.com/@SanbornConstructionGroup
Instagram: https://www.instagram.com/sanbornconstructiongroup
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
31 min
August 17CI - S2 - 151 - How to Actually Keep the Money You Make
Have you ever worked really hard but not seen the results of your efforts?
On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently.
Listen and enjoy the show!
You’ll Learn How To:
Track your net worth and cash flow
Build better habits around saving and spending
Take control of your business and personal finances
Make purchasing decisions based on numbers
What You’ll Learn in This Episode:
(02:09) The difference between gross and net
(03:54) Why wealthy people know and measure their net worth
(04:47) The financial trap of only looking at monthly income and expenses
(05:40) How much should I live off?
(07:06) Money management should be done by husband and wife together
(07:35) Watching your net worth grow can improve your confidence
(08:01) Struggling entrepreneurs don't know their KPIs and P&L
(10:11) Don't try to play games with the IRS
(11:29) How to make purchasing decisions based on cash flow and net worth
(12:51) Basic terminology every entrepreneur should understand
(14:16) Slow down before spending company money
(15:41) Why wealthy people feel good about saving money
(17:00) The beginning of financial freedom
Who This Episode Is For:
Entrepreneurs who are just starting to make money
Business owners who are not keeping enough of their money
Founders who need to get better at managing their numbers
Anyone who wants more financial freedom
Why You Should Listen:
Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
19 min
August 13CI - S2 - 150 - The Secret to Magnetic Messaging
What do you say when you're starting out as a coach, and nobody knows who you are yet?
In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.
Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!
You’ll Learn How To:
Create messaging that attracts your ideal audience
Stand out by embracing your radical differences
Turn your experience into useful talking points
Give away valuable information without losing clients
What You’ll Learn in This Episode:
(01:51) The attitude of progress, not perfection
(02:26) Being real and authentic with your audience
(03:42) Enthusiasm makes your message more powerful
(04:37) R.O.D.S. explained
(05:30) Being different can help you cut through the noise
(07:07) The “10,000 Talking Points” idea
(07:38) Why you need to remember what it was like to be a beginner
(09:02) Write down 100 different questions a newbie would ask you
(10:22) Understanding your audience wants to hear your hits
(11:15) Bringing people value when you speak
(12:34) Being a generous expert and giving away your best information can attract more clients
Who This Episode Is For:
Coaches who are just starting to build an audience
Consultants and course creators looking for better messaging
Entrepreneurs trying to stand out
Anyone who wants to create content
Why You Should Listen:
Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
17 min
August 10CI - S2 - 149 - You're 1% Finished
For today's episode, we will be talking about webinars.
Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.
From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.
You’ll Learn How To:
Improve your webinar by using real data
Test different prices, CTAs, formats, and webinar lengths
Track where people are dropping off
Create a webinar that gets more people to watch
What You’ll Learn in This Episode:
(01:24) What is a webinar?
(01:59) The most important thing to know about a webinar
(02:48) The metrics and KPIs you need to track after launching
(03:49) When to introduce the CTA into the webinar?
(04:30) Split testing is the key to improving your webinar
(05:29) The difference between teaching webinars and future-pacing webinars
(06:30) Write your own webinar instead of paying a consultant
(07:17) The first part of the webinar
(08:05) A webinar is a journey and requires ongoing work
Who This Episode Is For:
Coaches who want to use webinars
Entrepreneurs building a scalable coaching business
Course creators looking to improve their conversions
Why You Should Listen:
If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
11 min
August 06CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews
Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.
In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.
Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.
You'll Learn How To:
Capture authentic client reviews
Collect reviews consistently without making it complicated
Build trust with potential clients using real customer feedback
What You'll Learn in This Episode:
(01:02) Capturing "good news"
(02:06) Simple trick that is built on human nature and laws of reciprocity
(02:52) Timing is everything in client reviews
(04:28) Use the word "reviews" instead of "testimonials" on your website
(05:14) Make collecting reviews a weekly responsibility for your team
(06:14) Simple contract clause that gives you permission to use client reviews
Who This Episode Is For:
Coaches who are looking to build more credibility
Entrepreneurs who want more referrals
Business owners who aren't consistently collecting reviews
Why You Should Listen:
Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
9 min
August 03CI - S2 - 147 - Why Your Next Opportunity Is Probably a Distraction
How do you know when something's adding to your energy or subtracting?
As entrepreneurs, it's easy to get excited about new ideas. But sometimes the next opportunity isn't the right one, but just another distraction.
In this solo episode, Tom Krol shares a practical framework to help entrepreneurs cut through the noise and focus on the one business that deserves their time and energy.
Listen as he walks through eight questions you can use to evaluate every project, side hustle, or business idea. If you are constantly chasing new opportunities but feel like you're not moving forward, this episode will help you refocus.
You'll Learn How To:
Identify which business deserves your full attention
Avoid distractions that slow your growth
Evaluate new opportunities with a simple framework
Focus your time on the work that creates the biggest results
What You'll Learn in This Episode:
(02:22) A simple exercise to evaluate every project you're working on
(04:23) Focus more on fewer things
(04:57) The first question to ask before investing more time into any business
(05:10) Are you willing to put a full-time person on that project?
(06:09) Can it alone exceed all of your financial goals?
(07:16) Adding energy vs subtracting energy
(07:55) How to know if you have more energy
(09:22) The importance of measuring revenue instead of relying on assumptions
(10:23) Clear vision for your business
(10:57) Business that you want vs business that the market demands
(11:54) Some opportunities create problems you never intended to have
(12:41) Repeating pattern of you self-sabotaging
(15:10) Hustle is a season, not a lifestyle
Who This Episode Is For:
Coaches who are juggling multiple business ideas
Entrepreneurs who are struggling to stay focused
Business owners who are looking to scale
Why You Should Listen:
If you are tired of constantly switching gears and want more clarity on where to invest your time, this episode gives you a practical place to start.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
17 min
July 30CI - S2 - 146 - You're Building Your Business on Rented Land
Tom Krol is going to talk about a game-changer for your business that you can implement now. It is the single most important asset that you have as a coach, consultant, or influencer.
In this solo episode, he dives deep into your email list. He shares why your email list is the one asset you truly own, how to start building it from day one, and why keeping things simple is often the fastest path to growth.
Listen and enjoy the show!
You'll Learn How To:
Build an email list properly
Choose a simple email platform
Grow your list consistently without complicated systems
Turn your email list into a valuable business asset
What You'll Learn in This Episode:
(01:20) Simple tips and tricks to build your email list properly
(01:46) Why is your email list so important?
(02:56) Email list explained
(04:09) Choosing the right email marketing tool
(05:08) Familiarizing yourself with your email platform
(06:03) Tom's advice to manually build your first 1,000 email subscribers
(08:21) Write emails yourselves
(08:33) How often you should email your list
(09:34) Practical ways to collect email addresses both online and in person
(10:32) Email list increases the value of your business when it's time to sell
Who This Episode Is For:
Coaches who want to start building an email list
Entrepreneurs who are growing an audience
Business owners who are thinking about growth and business value
Why You Should Listen:
In this episode, Tom shares a simple, practical approach to building an audience you own, staying connected with your customers, and creating a business that's worth more over the long run. If you've been putting off building your email list, this is the episode to listen to.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Tom Krol's tool recommendation for creating email list: www.coachinginc.com/email
14 min
July 27CI - S2 - 145 - The First Hire Every Entrepreneur Should Make
Who should be your first hire?
Most entrepreneurs wait too long before making their first hire, and it usually costs them time, energy, and growth.
In this solo episode, Tom Krol explains why an executive assistant should be the very first person you bring into your business. He shares how the right EA can free up your time, keep you focused on revenue-generating work, and help you build a more consistent business.
Listen and enjoy the show!
You'll Learn How To:
Know when it's time to hire your first executive assistant
Find and interview the right candidate
Avoid common hiring mistakes
What You'll Learn in This Episode:
(00:31) Who should be your first hire?
(01:57) Why do we hire an executive assistant?
(03:09) Protecting your time is one of the best investments you can make
(03:25) The biggest mistake entrepreneurs make after hiring an executive assistant
(03:50) The qualities Tom recommends looking for when hiring an EA
(05:40) Your executive assistant must already be working
(06:17) Interviewing multiple people helps you make a better hiring decision
(06:59) Bookkeeping skills are valuable for an executive assistant
(07:18) Have your wife do the final interview
(09:35) Don't give them new things to do; give them things to do
Who This Episode Is For:
Coaches building their first team
Entrepreneurs feeling overwhelmed with daily tasks
Business owners ready to grow without burning out
Why You Should Listen:
Tom shares a simple framework for finding the right executive assistant, delegating the right work, and creating more time to focus on growing your business.
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
13 min
July 23CI - S2 - 144 - How I Trained AI to Sound Exactly Like Me with David Pupo
Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools.
For today's episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality.
David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.
Listen and enjoy!
You'll Learn How To:
Train AI to write in your own voice
Turn trending topics into engaging content
Create more content without sacrificing authenticity
Use AI to save time
What You'll Learn in This Episode:
(02:34) How David built an AI to match his voice and messaging
(03:55) Transcribing the podcast through YouTube
(05:36) How AI turns his long-form content into his tonality
(07:48) A simple system for creating reels from trending news stories
(09:00) AI helps write script, captions, and CTAs
(10:05) Doing the green screen on Instagram
(10:32) Asking AI for trending hashtags
(13:41) Creating topical content helps you get discovered faster
(17:00) Importance of repurposing content across multiple platforms
(18:23) Criticism and negative comments can help your content perform better
Who This Episode Is For:
Coaches who want to create more content
Entrepreneurs using AI to grow their business
Personal brands looking to stand out online
Why You Should Listen:
If you want AI to sound more like you and less like everyone else, this episode is a must-listen.
Connect with David Pupo:
Instagram: https://www.instagram.com/dollarswithdavid/
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
22 min
July 20CI - S2 - 143 - The Attention Economy - How Coaches Get Known, Trusted, and Paid with Khang Le
You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you.
In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy.
Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content.
Listen and enjoy the show!
You'll Learn How To:
Create content that attracts the right audience
Build trust before trying to sell anything
Grow a coaching business by focusing on one offer
Turn attention into long-term business growth
What You'll Learn in This Episode:
(02:40) Khang's journey from growing up in Vietnam to building a successful real estate business
(04:30) A mentor changed the direction of his career
(08:50) Understanding how to get attention
(09:46) Your followers are your potential clients
(12:02) Value, volume, and three buckets of get, hold, and monetize
(12:53) Attracting the right audience matters more than going viral
(15:37) The power of authenticity over trends, hooks, and perfect production
(17:15) Coaches should focus on one product instead of selling everything
(20:30) Why creating a business you can eventually sell changes the way you build it
(25:33) Business reduces people's suffering
(28:32) Knowledge and experience matter more than leaving money to your kids
(30:16) Connect with Khang Le
Who This Episode Is For:
Coaches who want to grow their audience online
Entrepreneurs building a personal brand
Content creators struggling to stay consistent
Business owners looking to create long-term value
Why You Should Listen:
Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts.
Connect with Khang Le:
Instagram: https://www.instagram.com/realkingkhang/
YouTube: https://www.youtube.com/@RealKingKhang
Facebook: https://www.facebook.com/WholesalingWithKhang/
TikTok: https://www.tiktok.com/@realkingkhang
Resources:
Apply now for Coaching Inc.’s private mastermind at coachinginc.com
33 min

About Coaching Inc with Tom Krol

From the publisher's feed

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies…

that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!