As a brand or business, it’s crucial that you are in touch with your audience and your niche.

This week, Emily Cincotta joins the show to share her expertise on all things branding! Emily is a brand and business strategist with one simple goal: to help coaches make more money online.

She sits down with Shelby to give you insight into not only why you should niche down, but how. Emily also shares her story and how she came to be in the position she is – and how she’s made it so successful. Additionally, they discuss the power of storytelling as well as how it can be leveraged to help you grow your audience, business and sales.

This episode sets the waypoint for beginners especially, so be sure to tune in!

Episode Highlights:

(0:00) - Introduction

(0:56) - Episode beginning and intro to Emily Cincotta

(4:12) - Coaching, telling “your story”

(8:53) - The power of sharing

(13:41) - Niching down

(20:17) - Finding your niche

(23:40) - Audio vs. video

(29:37) - Engagement and virality

(36:16) - Episode wrap-up

ABOUT THE HOST:

Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.

Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.

At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.

Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.

You can connect with Shelby at:

Website:

https://www.shelbyclementmarketing.com/

Facebook:

https://www.facebook.com/shelbyclementmarketing

Instagram:

https://www.instagram.com/shelbyclementmarketing/

LinkedIn:

https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok:

https://www.tiktok.com/@shelbyclementmarketing

YouTube:

https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

You can connect with Emily Cincotta at:

Links: 

http://Links.Emilycincotta.com

Website:

http://Nichemasterycourse.com

Instagram:

https://www.instagram.com/itsemilycincotta/