Logan Gobert was still working full-time when she signed a lease, gave herself 60 days to open, and launched Matcha Magic NOLA, one of New Orleans' most talked-about new cafés.
In this episode of Rich Lessons, Logan sits down with Sheena and Sevetri to discuss building a wellness-focused café brand in the South, what it actually takes to open a food and beverage business while still working a full-time job. From the difference between matcha and coffee to the $1,000 door hinge she didn't see coming, Logan keeps it real about the costs, the challenges, and the mindset that keeps her going.
What we cover:

• How traveling to Japan changed her perspective on wellness and business
• Why matcha is becoming America’s next major coffee alternative
• The truth about entrepreneurship that social media doesn’t show
• Lessons from opening a brick-and-mortar business in today’s economy
• Staffing struggles, discipline, leadership, and building community
• Why young founders must master one location before scaling or rushing to franchise, and what that says about smart growth
• Financial literacy lessons every first-time business owner needs to hear

This episode is for entrepreneurs, creators, founders, food & beverage startups, wellness lovers, and anyone chasing a vision while balancing real life.
Logan's Rich Lesson: Being comfortable with being uncomfortable is the move. If the opportunity showed up, you're probably ready for it.
Topics discussed:
matcha benefits, startup lessons, restaurant business, café entrepreneurship, wellness trends, entrepreneurship podcast, young founders, business ownership, New Orleans business, startup culture, coffee alternatives, founder mindset, hospitality business, discipline, work ethic, and scaling a business.
 🍵 Visit: Matcha Magic NOLA — 2000 Tulane Ave, Suite A, New Orleans, LA
 📲 Follow: @matchamagicnola
#Entrepreneurship #Matcha #BusinessPodcast #StartupStories #RichLessons #WellnessBusiness #FoodBusiness #FounderStory