Samso Insight Episode 105 is with a legend journalist in the Australian Minerals Industry, Ross Louthean.   Ross Louthean has been a journalist that has been active in this industry since the 1970s and he has seen everything that has come across the ASX, good and bad.   This is a especial episode of Samso Insights as I try to get the legendary Ross Louthean to share his thoughts on our mineral exploration industry.   Our conversation centered on his experience over the years and how the industry has changed since the early days of "punting" the stocks that are in the everyday lives of small cap investors today.   I will be getting Ross back on Samso Insights as he has many more wisdom to share and one episode will not do it justice. So look out for more content from Mr. Louthean in the coming future.   Chapters   00:00 Start 00:20 Introduction 01:11 About Ross 02:35 How do you stand out from the crowd? 04:13 Strength of commodities 07:15 Paid journalism 08:55 Any regrets about past stories? 12:21 Golden years in New Zealand? 15:03 Talks about sharing about a processing hub 18:15 Is it harder to find discoveries now? 19:53 Long term commodities 20:36 Lithium rare earths story 24:25 The Poseidon Story 27:55 All-in sustaining costs in mines 29:08 Looking back at Kalgoorlie and other mining towns 30:21 How do companies stand out from the crowd? 32:05 Words of wisdom to mining companies 32:54 What should gold miners do to get up on the podium? 34:01 Words from Ross 35:43 Conclusion

Coffee with Samso Episode 158 is with Brett Hazelden, Managing Director and CEO of OD6 Metals Limited (ASX: OD6).   The recent rise in Rare Earth companies has thrown attention into a sector that was largely ignored for over a decade. There were some movement in the station but largely a sector that had no excitement for investors.   The geopolitical instability has created what could be a lucrative business for Australia. There is a lot of narration about Australia creating a more value added resource sector. If this were to materialise, this would add fuel to the coming bull market.   The is no secret that the world is moving to a future that requires a clean energy path. It is also widely accepted now that to achieve the clean energy that is demanded, there is a need for a lot more minerals. Investors who take stock of the increasing demand and hear about the dwindling stocks will agree that there must be another bull run.   In this episode, Brett Hazelden gives us a good lesson about the REE market. I believe that the market does not actually understand the ins and outs of the sector. The results in the announcements are all just numbers. Brett agrees with my comments and hence he has delivered a great episode of Coffee with Samso as he slowly unravels the mystery of the REE market.   We have covered a large aspect of the sector you must take time and watch this episode if you want to know about the Rare Earth market.   Check out the previous Coffee with Samso on REE:   Mt Ridley Mines Limited (ASX: MRD) - Why Invest in this REE company? Northern Minerals Limited on the latest on the Rare Earth Market Northern Minerals Ltd (ASX: NTU) and Rare Earths Industry     Chapters:   00:00 Start 00:20 Introduction 01:06 About Brett and OD6 Limited 02:42 What caused the rare minerals rush? 04:54 Rundown of the project 07:22 What is the "Holy Grail" number that will be an economic grade ? 09:22 Are neodymium and praseodymium still the market for rare earths? 10:44 Trends in the geology 13:41 Chemistry and relative comparison of conductivity? 14:50 Possibility of relationship with China? 17:18 The Ionic clays 18:51 Relationship between granites 22:58 What is the difference between Splinter Rock and Grass Patch? 23:54 What other possibilities are there? 24:59 Pegmatites in the granites? 27:01 Marketing the project 29:20 Has there been any initiatives to go and talk to the government? 35:01 What is causing the increase in demand of rare earth minerals? 36:35 News flow 37:37 Why invest in OD6? 38:08 Conclusion

Coffee with Samso Episode 157 is with Julian Ford, CEO of Riversgold Limited (ASX: RGL).   The lithium sector has been red hot the last two years and all evidence are pointing to another long bull run. The narrative of the supply shortage of lithium is gathering pace and even I am on the band wagon now.   One of the most important point that readers need to understand is that lithium in an economic deposit is not easy to locate. In my opinion, in the immediate short to medium term, two things will happen. First is that the price of lithium goes significantly higher. The second is that the demand and the pricing will drive more exploration for lithium. The need to find more will be a driver for more exploration activities in Western Australia and Australia.   Canada and the United States will see more activity as well, but I sense that the activity here in Australia will be the major player. Hence, the need for investors to understand how this will happen and what the on coming results mean is critical.   Check out the previous Coffee with Samso on Lithium:   Red Dirt Metals Limited (ASX:RDT) - A Lithium Gem within a Gold Mine. Pan Asia Metals Limited (ASX: PAM) - An Economical Lithium Story in Thailand. Critical Resources Limited (ASX: CRR) has both critical metals - Lithium and Zinc. Is Mining Zinnwaldite an Overlooked Lithium Source? Pan Asia Metals Limited (ASX: PAM) banks on a Lithium Project with a Low Cost Structure Strategy   In this episode of Coffee with Samso, I have Julian Ford sharing with us his take on the industry. I wanted Julian to give us a good understanding of what the companies are doing, how they are doing it and what the results mean in the scheme of finding the motherlode or the Holy Grail.

Samso Insight Episode 102: The current Critical and Essential Minerals debate and what does this mean for investors, community and Australia?   There are many narrative on where this drive for electrification means for investors. We can all agree that there are no doubts on the demand for critical and essential minerals but how could this demand spur the next resource bull run..   In this episode of Samso Insights, we are talking to Lightning Minerals Limited (ASX: L1M) and Taiton Resources Limited (ASX: T88) about their respective IPO which was live at the time of the recording.   This is a brief insight into the people who are running the companies and what is motivating them to be in this space. Alex Biggs and noel Ong are experienced members of the mineral exploration sector having been in the same positions not long ago.   Alex was on the board of Critical Resources Limited (ASX CRR) before leaving to take over the helm of Lightning Minerals Limited (ASX: L1M). He shares with us the projects and the strategy of the company. In a time when critical metal stories are in demand, it is not a bad idea to keep an eye on what Alex is doing now.   The Taiton Resources story is one that is all about the search for Essential Minerals. The company is going to the IPO with the view that they have found a mineral province that has primarily been overlooked.   The mineral province has had historical work showing some very important points, a shallow cover to basement, mineralisation within geophysical targets and CSIRO data indicating an area of hydrothermal activity that is consistent with mineral production.   Take time to watch this episode which showcases two companies that are in the Critical and Essential mineral space and a thorough discussion of why this industry is value adding to community and Australia.   Chapters:   00:00 Start 00:20 Introduction 01:09 What is happening with Lightning Minerals Limited ? 02:54 The critical mineral space 03:49 About Taiton Resources Limited 06:53 Gold prospect 09:43 Is the gold prospect a potential to a fast track cash flow? 12:07 Lightning Minerals board: Dr Karen Lloyd 16:44 Recent development in downstream processing 18:22 Importance of the mining industry in Australia 27:55 Comments on people resources 31:27 The vision for Taiton Resources 33:20 The vision for Lightning Minerals 34:30 Conclusion

Coffee with Samso Episode 155 is with Matthew Boyes, Managing Director of Red Dirt Metals Limited (ASX: RDT).   This is an episode where we are potentially looking at the makings of a major lithium miner as Matt Boyes talks about the acquisition of the Yinnetherra Lithium project. I see this move by Red Dirt as an expansion to make them the lithium version of Norther Star Resources Limited.   The analogy I am trying to make is to highlight that Red Dirt is making strategic moves to expand the company from its Mt Ida project. The lithium sector may not be as numerous as the gold sector which makes this acquisition even more important and valuable to shareholders of the company.   Check out the Coffee with Samso: The Remaking of the Eureka Gold Mine - TNT Mines Limited (ASX: TIN) - Episode 86   Check out the Rooster Talk: Red Dirt Metals Limited (ASX:RDT) - Mt Ida - A Lithium and Gold Mine.   Since the acquisition of the Mt Ida project in September 2021 (Mt Ida Acquisition, Capital Raise and Presentation), the company is fast becoming a major player in this lucrative sector. The company completed the transaction on 24th September 2021 (Completion of Mt Ida Acquisition).   There are not too many aspiring lithium miners at this stage. Liontown Resources Limited (ASX: LTR) will get to the stage first. Red Dirt is probably 2.5 years from that stage, according to Matt. At this moment, I see the difference in potential is that if Yinnetherra is a promising as Red Dirt thinks, this would make the company stand out from the crowd.   The other aspect of Red Dirt is the gold potential. I know that this is not valued at the moment. There is also some way before we can figure out if this will become a credit or not , in terms of the mining process. However, if that is sorted out, the credit input at the mining stage could make Mt Ida the cheapest lithium miner in the world.   For those investors who have been around for a long time, they will know very well that the credit input factor is a game changer.   Spare some time, listen to the episode and use the information as part of your DYOR process.   Chapters:   00:00 Start 00:20 Introduction 01:27 Background about the new acquisition 04:39 Are Mt. Ida and Yinnetharra similar? 06:12 How is the drilling at Yinnetharra? 08:26 Fund raising? 09:33 Ground access 10:36 What is the attraction of the project? 11:24 What is happening at Mt Ida? 16:41 David Flanagan joining the board 19:37 Potentials in Mt Ida 21:14 Mt Ida exploration news 22:00 Possibility of gold? 26:48 News flow 27:35 Why RDT? 28:37 Lithium version of Northern Star? 30:23 Conclusion

Coffee with Samso Episode 154 is with Brad Valiukas, Managing Director of Aurumin Limited (ASX: AUN)   Aurumin Limited (ASX:AUN) listed on the Australian Stock Exchange (ASX) has been developing the Sandstone project since the last time we had a Coffee in January 2022.   When we last spoke to Brad Valiukas, they had just acquired the project. The strategy was to do more drilling to build a better database of the project. Over the time, Aurumin has made a lot of progress with four drilling program with extensive intersections of gold mineralisation.   Drilling results:

• 11/07/2022 - 344.00m @ 1.29 g/t Au
• 11/08/2022 - 224.00m @ 1.50 g/t Au
• 05/09/2022 - 352.80m @ 1.50 g/t Au
• 12/09/2022 - 242.70m @ 1.20 g/t Au

Looking at these drill holes I see some hidden points about the grades which will be carried in the upcoming resource model. The entire length may appear to only have a slightly higher grade than the resource but there are much better numbers within the intersection. To have an average of 1.5 g/t Au, you will definitely see much greater numbers within the length of the hole.   One also need to understand that the potential higher grades within the holes will also allow the flexibility of changing the style of mining. I see the potential of Sandstone as a matter of when and not if it will be positive. The geology will create opportunities and the recent drilling is clear indication that my assumptions are not too far off the mark.   Another important to consider is the potential lack of motivation of neighbouring deposits to go to mining. If this was to be the case, Aurumin could be able to consolidate their inventory and that will work perfectly for the model.   Chapters:   00:00 Start 00:20 Introduction 01:08 Updates from Brad 01:40 Discussion about the data points 03:44 Discussion about the intercepts 06:10 Potential and mineralization in Two Mile Hill 07:44 What was the motivation in chasing the tenement? 09:46 The Sandstone Province? 11:59 What we need to know about the new package? 13:02 Johnson Range 14:09 What is happening in Southern Cross? 14:57 The market going forward 15:39 News flow 16:37 Why Aurumin? 17:32 Conclusion

Samso Insight Episode 99: The world of marketing has been changing since the onset of the internet.  Digital marketing is now at its most mature where its evolved into a precise targeting tool.

 

There are many misconceptions that digital marketing is all about posting and saying some words in on social media platforms.  The word engagement is often used too loosely to mean someone is listening of watching your marketing.

 

In this episode of Samso Insights, we are talking to Ali Raza from Invicta Agency.  Ali has a wealth of experience in this field and I have been talking to Ali about this topic of engagement, targeting of engagement and what digital marketing =cna do in terms of minimising cost of marketing.

 

The conversation we are having in this Samso Insight is about the lessons of reaching out to connect with customers and providing the story of business.  The translation and the projection of messaging is so important as the subtle points are the often the most impactful.

 

In the world of mineral exploration companies in the the Australian Stock Exchange (ASX), there is a lack of understanding the need to have a brand.  The aspect of branding is the key to every business that is out in the marketplace.  The act of branding is also the cornerstone of every human being.  We brand and market ourselves individually everyday to our families and friends.

 

In some ways, branding is the end result of a digital marketing phase.  Marketing in its traditional form is no different to today's digital marketing conversations.  The formula is the same but the way we do it is different.

 

I remember a video I watched a decade ago where the narrative was that the hunter who goes into the forest to hunt for customers comes out empty handed.  He meets a guy and ask, why are there no customers in the forest.  The reply was "  the customers are now all around water holes called , Google, LinkedIn, Twitter...etc."

 

As Ali Raza points out, the digital marketing space is all about Recent, Frequent and Relevance.

 

It is this change in view points that is key in getting noticed in the marketplace toady, in 2022.

 

Chapters:

 

00:00 Start

00:20 Introduction

01:13 Ali talks about Invicta

03:48 Is there a platform that works for a specific industry?

10:55 The types of content

11:59 Fitting the content into the marketing strategy

13:37 How important is branding?

16:55 A sector where branding is less relevant?

20:27 How important is viewership?

25:46 The concept of retargeting

31:03 Does subtleness work?

34:31 Building the strategies

48:44 Narrating the value of the product

51:17 The evolvement of digital marketing

54:56 Invicta moving forward

59:27 Massive untapped opportunities

1:00:26 Conclusion

Samso Insight Episode 100: As we progress to a world of clean energy and a No Emission life, the hard path of implementation begins.   The hard apart of all the conversation of decarbonisation and a perfect world of less carbon, less emission to no carbon and no emission is the implementation of some real world details.   In this episode we have Matthew Bowen and Adel van der Walt from Jackson McDonald and Joe Wyder from DMIRS speaking with Tony Goode. Matthew and Adel share with us their experience in this sector which seems to be a world of smoke and mirrors.   The average citizen of the world seem to have an opinion on the clean world. However, they seem to lack the understanding of how that will work in practice. When we talk about the mining sector, there are so many parameters that needs to be considered. Most importantly, mining is a business and if there are no profits, then there will be no mining.   This discussion is all about how we are going to have clean energy for mining and how all proponents of this industry must work together to have best practice.   There are some real working examples of cleaner energy and this was discussed and discussed as shown in the image below. The example from King Island and Rottnest Island are prime example of how important hybrid power systems are to the clean energy process.   One interesting message that came from this episode is that clean mining will consume more energy. Those people that want clean mining need to understand that to achieve the clean power world, there is a need for more mining. More clean mining means more energy will be consumed.   Make sure you have a good cup of your favorite beverage and check in on this episode of Samso Insights. AS stale as you may think the heading is, as you watch the episode, you will begin to get engrossed with this stimulating concept of implementing the decarbonisation process.   Chapters:   00:00 Start 00:20 Introduction 03:05 The state of the clean world status. 07:17 Why do we Decarbonise?. 03:18 Changing of mindsets. 14:10 How does the Decarbonisation process look? 15:55 Carbon Consumption - The Business of Mining. 21:41 Clean Mining will consume more power. 22:21 Small Vehicle Fleet on Alternative Fuel 23:43 NASA testing alternative fuel options. 24:25 Is hydrogen cells for the big trucks? 24:57 The birth of hybrids. 25:32 Difficulties of hydrogen. 26:01 Alternative fuel will determine Mine Design. 27:08 The issue with Lithium ion batteries. 28:06 State Government Hydrogen Committee 32:02 The coming of the Mineral Revolution. 33:39 The Purchase Agreement. 35:21 DMIRS New Implementation supporting Decarbonisation. 39:29 Resources provided by DMIRS. 40:54 Jackson McDonald contribution to the Power Agreement templates. 43:38 Agreements are made form the miners perspective. 51:28 The impacts and opportunities for Indigenous communities. 52:36 Challenges of Hybrid vs Conventional power generators. 53:51 Opportunities to help indigenous communities. 54:50 The wealth creation opportunities from the renewable energy space. 57:51 Concluding comments from Matthew Bowen 01:00:20 Conclusion

Coffee with Samso Episode 153 with Willem Vriesendorp, Chief Executive Officer of Clean Teq Water Limited (ASX: CNQ) is all about our most precious resource, Aqua - Water.   There is a common understanding that water is a resource that we cannot live without. However, if you ask your average investor in the Australian Stock Exchange (ASX), what is the most critical resource, you will be surprised that many, if not all, will not mention water.   Investors talk about critical metals and resources but they forget that without water, nothing will work. No mining can happen if you do not have the correct form of water. You cannot even drill the holes without a good source of water.   Willem brings across the business of cleaning water. The business of desalination, nutrient removal, zero liquid discharge and hardness removal may seem unimportant, but these are big revenue generators when you do it for governments and companies. The revenue that can be generated is a lot more than one would expect. I would go as far as saying that the revenue margin is a lot better than most mining projects.   Clean Teq currently works with a focus on municipal wastewater, surface water, industrial wastewater and mining process water.   What is most important is that Clean Teq is a technology company that is doing business in the water industry. The company creates the tech and they are the innovation. This is the point of difference.   Water treatment for industries has to be the most important aspect of the new world. Investors are preparing for the electrification of the next generation, but they must also learn that without water, there is no next generation.     Chapters: 00:00 Start 00:20 Introduction 01:20 The Clean TeQ Water Story 02:59 Is water a critical resource? 05:52 The core business of Clean TeQ Water. 11:35 How does the business work? 15:02 Reaction from potential investors. 19:44 Does this new technology work? 22:10 History and success of metal recovery. 25:12 How should investors look at Clean TeQ Water Limited? 29:44 Are there any competitors? 31:59 What are the downsides? 34:15 News flow. 37:36 The image of CNQ. 41:06 Conclusion.

Samso Insight Episode 98: The Discovery of Olympic Dam concluded one of the longest search for a commodity.   In 1957, Western Mining Corporation Limited (ASX: WMC) initiated a search for Copper which started a sequence of events that lead to the discovery of the largest known mineral deposit in 1976. It would take the company another two years before they understood the magnitude of their discovery.   Olympic Dam was the third discovery by WMC in 10 years. The significance of the discovery is that it would be another twenty years before the next big deposit , Prominent Hill was to be discovered.   WMC was created in 1933 and was taken over by BHP in 2002. In 2009, Olympic Dam had a resource of 9.1BT of resource and it was 4.4 times bigger than the initial resource that WMC had announced. It was worth USD863B. In 2017, it was reported that there was 120MT of Cu eq (equivalent) and it will take 500 years to deplete the resource at that time.   The Story of the Olympic Dam was documented by the book "The Olympic Dam Story" by David Upton. I was able to find David and had organised to meet David and get his view of the discovery and his book on this episode of Samso Insights.   I hope this episode had brought out the essence of the hard work and perseverance of the WMC group to search and discover a once in a life time deposit such as Olympic Dam. I am a big believer of mineral exploration. My thoughts are that the low hanging fruits of mineral discovery was a couple of decades ago.   The giants to be found are all undercover or in areas that have been misunderstood or neglected such as Tropicana, Nova-Bollinger, Winu, Havieron, Julimar, and Fosterville, just to name a few.     Chapters:   00:00 Start   00:20 Introduction   01:36 How it started   09:21 The journey to look for copper   12:55 Communicating with shareholders   15:57 The work culture in Western Mining   19:35 The search for Mineral Systems   24:05 Discussion of new technologies and ideas   27:42 The need of interpretation of data   30:14 The complexity of the Olympic Dam   32:52 Political issues of Uranium   35:06 What drives the exploration?   37:37 The drilling   39:07 What is David Upton up to these days?   41:04 The vast amount information available   42:46 Why read the The Olympic Story   45:51 Summary of the Olympic Dam Story   49:35 Conclusion