Cold Star Project

In large organizations there are "gravity wells" of power bases...and different agendas being run by different departments. Cold Star Tech founder Jason Kanigan gives an example from his past work experience in leading an organization out of an unethical time and into one where standards were consistently upheld.

On the way, friction between departments and agendas caused much difficulty. With this example on the Cold Star Project, we hope to demonstrate the kinds of issues you'll run into in trying to make similar changes happen.

To get clarity on the issues your company faces, book a time to talk at https://www.coldstartech.com

Matt Kurleto has built a tech business of over 60 staff...and he has a lot to share about what to do at what stage in development of your organization. Join us on the Cold Star Project to hear inside info about the challenges of scaling that you won't hear anywhere else.

More about Matt Kurleto at mattkurleto.com

Get the help to scale--and find out what stage you're at--with a conversation with the Cold Star Tech Red Team: https://www.coldstartech.com/red-team/

CEO of $50 million software firm Datastorm and outsourced CMO Stephen Monaco joins us on the Cold Star Project to share his expertise on Voice of Customer programs.

If you don't have a VoC program, you need to start working on yours right now.

If you do have one, you should speak to Stephen to find out how you could be getting more impact with it.

When it comes to knowing the right step in marketing, feature design, product development and more, Voice of Customer programs are the engine of profitable growth.

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at https://www.coldstartech.com

Lior Ohayon, founder of ScopeLeads, is on the Cold Star Project to share his experience with founding a prospecting saas. Revenue generation requires active, consistent, focused activity, and Lior digs into how to:

- know when somebody wants what you're thinking about making

- keep focused on the actual prospecting time required

- retain offer/solution focus as a product creator in the face of

support desk-driven feature creep threat.

For an assessment of your organization's operational and scaling infrastructure visit https://www.coldstartech.com/red-team/

SaaS Sales Process Scaling consultant Patrick Lavergne joins us on the Cold Star Project to share his experiences in helping startups grow fast.

Pat Lavergne concentrates on startup SaaS, which is a smaller size of firm than Cold Star Tech typically focuses upon. This is a powerful look into what it takes to burst out of the 'hustle and grind' mentality of startups and into a more formalized operation that gets consistent, repeatable results.

When you get past this point, talk to us at Cold Star Technologies about operational excellence: https://www.coldstartech.com/red-team/

Channel strategist Stewart Townsend joins us on the Cold Star Project to share stories from both the low and the high perspective in scaling SaaS. As a front line salesperson with a well-known SaaS, and then as a strategic channel consultant, Stewart has much to tell us about the challenges of scaling tech firms.

Want to find out what you've got? Get the Red Team Experience: https://www.coldstartech.com/red-team/

What's the problem with relying exclusively on walkthrough demonstrations of features for Software-as-a-Service? Cold Star Tech illuminates the number one SaaS demo sales-killer observed over the past decade.

Then we look back at the mature SaaS VAR industry and what happened to it in the cataclysmic years of 2009-11 following the 2008 economic meltdown. Lessons from that period are applicable to today's Internet Marketing-driven SaaS field as it matures.

Under-30 Ken Cesar describes the true challenges in scaling to seven figures, which he has achieved twice so far...first in a cash flow (agency) business and second in a wealth builder (ecommerce) business.

While some people may brag and make a course about hitting say $30K in sales, Ken knows that is a tiny revenue amount in the real world. He's here to share the brutal truth about what's really required to make it in business. Expect stories and information you won't have heard in the bizopp space--that is feeding you mindless enthusiasm instead of Ken's cold, hard truth.

The sales problems SaaS firms had in 2007 persist today! It's as if nobody has learned anything over the past decade. In this episode of the Cold Star Project, we investigate a fascinating example of marketing that resulted in significant operational change.

Marketers and salespeople, in addition to SaaS and tech company founders, will find a unique point of view and great value in this discussion.

Ben Watkins of Intrinsic Executive Search is here to share the challenges of hiring as your tech firm is scaling fast. We discover just how quickly the job description you were hiring for becomes outdated if your business is growing fast...and what you must be doing as a founder or CEO to keep pace.

Concentrating on the San Francisco area and Europe, Ben Watkins focuses on helping scale emerging High Growth Software / SAAS firms.