The founder of the SaaS Growth Hacks group on Facebook, Aaron Krall, is here to share his definition of Onboarding...and how that process can be used to fuel the growth of your tech firm.

Too many founders operate in isolation, creating a solution for a problem no one else acknowledges. Tech marketing also concentrates on features, which the majority of the buying marketplace does not understand. Aaron shows you how to get a different result by focusing on what your customers are actuall saying--instead of what you believe to be valuable.

SaaS Growth Hacks facebook group: https://www.facebook.com/groups/SaaSgrowthhacking/

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at www.coldstartech.com

"I love the mind mapping idea," is a comment I frequently hear when I'm explaining process mapping to a new audience. But they're not the same thing, and this is my attempt to explain the difference.

To me, mind maps are subjective conceptualizing, creating space to fill in, and finding out what's important to you about a topic. Process mapping is a much more tactical, much more objective step-by-step diagrams of how things actually work in your business.

Is it time to get the process experts at Cold Star Tech working for you? Book a call with us to find out at coldstartech.com

In this solo episode of the Cold Star Project, founder Jason Kanigan explores an example of perverse incentives. The Belgian Congo and atrocities committed there in the name of good accounting are today's topic.

Also covered are modern examples of perverse incentives, and eight points from a Forbes article on how to develop good performance measures that result in behaviors you want. It's all too easy to accidentally create a KPI or measure that results in bad behavior.

Look for the Humans WILL Game episode for the factory production scam example.

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at www.coldstartech.com

The guy who wrote the book on Infusionsoft, Sales Whisperer Wes Schaeffer, is my guest on the Cold Star Project. "What CRM Should I Get?" is a question we've both heard unrelentingly over the past half-decade. Wes has an answer, and it's not what you think.

Demystifying the selection process is key to your success: don't get sucked in by feature-rich promises of an app you may never appropriately use...but still pay full price for.

Wes' "Process Before Login" video and map:

https://www.thesaleswhisperer.com/pbl

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at www.coldstartech.com

Mikaels Labs founder Harry Kanistik is here on the Cold Star Project to share how machine learning and AI are being used to grow businesses.

"AI" in particular is a buzzword these days and frequently misapplied in the effort to make marketing sound cool. Harry's firm is on a mission to help companies scale with real machine learning and AI solutions, so listen in to hear what those terms really mean.

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at www.coldstartech.com

In large organizations there are "gravity wells" of power bases...and different agendas being run by different departments. Cold Star Tech founder Jason Kanigan gives an example from his past work experience in leading an organization out of an unethical time and into one where standards were consistently upheld.

On the way, friction between departments and agendas caused much difficulty. With this example on the Cold Star Project, we hope to demonstrate the kinds of issues you'll run into in trying to make similar changes happen.

To get clarity on the issues your company faces, book a time to talk at https://www.coldstartech.com

Matt Kurleto has built a tech business of over 60 staff...and he has a lot to share about what to do at what stage in development of your organization. Join us on the Cold Star Project to hear inside info about the challenges of scaling that you won't hear anywhere else.

More about Matt Kurleto at mattkurleto.com

Get the help to scale--and find out what stage you're at--with a conversation with the Cold Star Tech Red Team: https://www.coldstartech.com/red-team/

CEO of $50 million software firm Datastorm and outsourced CMO Stephen Monaco joins us on the Cold Star Project to share his expertise on Voice of Customer programs.

If you don't have a VoC program, you need to start working on yours right now.

If you do have one, you should speak to Stephen to find out how you could be getting more impact with it.

When it comes to knowing the right step in marketing, feature design, product development and more, Voice of Customer programs are the engine of profitable growth.

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at https://www.coldstartech.com

Lior Ohayon, founder of ScopeLeads, is on the Cold Star Project to share his experience with founding a prospecting saas. Revenue generation requires active, consistent, focused activity, and Lior digs into how to:

- know when somebody wants what you're thinking about making

- keep focused on the actual prospecting time required

- retain offer/solution focus as a product creator in the face of

support desk-driven feature creep threat.

For an assessment of your organization's operational and scaling infrastructure visit https://www.coldstartech.com/red-team/

SaaS Sales Process Scaling consultant Patrick Lavergne joins us on the Cold Star Project to share his experiences in helping startups grow fast.

Pat Lavergne concentrates on startup SaaS, which is a smaller size of firm than Cold Star Tech typically focuses upon. This is a powerful look into what it takes to burst out of the 'hustle and grind' mentality of startups and into a more formalized operation that gets consistent, repeatable results.

When you get past this point, talk to us at Cold Star Technologies about operational excellence: https://www.coldstartech.com/red-team/