Cold Star Project

I've had so many conversations with business owners and business brokers, and found:  

+ the owners are confused about why the brokers don't value their businesses as high as they thought they would...  

+ and the brokers are frustrated that the owners believe someone would give any value to a sloppy and undocumented business with no repeatable processes written down.  

Just because your business has been around for some years is no cause for valuation at all. If you can't hand that business to another person and expect them to get the same results you did in a repeatable way, you haven't created value in regards to the sale of your business.  

John Garuti III is a business broker I've known for some time and keep running into through my contacts. So I'm having him on the Cold Star Project to explain what brokers are looking for when they're developing a valuation figure for a business.  

Owners, listen up! In this episode is your path to the valuation of your business you imagined when you started out on your entrepreneurial journey. You'll hear from John Garuti III the pitfalls and the boosters of business valuation in the world of selling and buying businesses.  If you think he's a fit for you, connect with John on LinkedIn.

What at first seemed like a straightforward infrastructure upgrade for this clipart image sales firm turned into a nightmare.   

Jason Kanigan of Cold Star Tech is on to talk about the recent increase in the price of Facebook and other platform advertising.

Prompted by past guest Ken Cesar, and the change of the marketplace as it matures, Jason shares what he believes you should be doing as a business owner to stay alive. The costs of advertising are going to increase...and the complexity and time necessary to gain an ROI-positive customer will continue to rise: what will you do to ensure your business is around next year?

You need to get more out of what you've got. Generating more leads is not the answer. Converting more of the leads you are paying for is.

We look at conversion improvement methods such as:

-using an indoctrination funnel

-getting out of the groupthink of dashboards

-documenting and refining your processes

and more!

Need help with what we've talked about in this episode? Talk to Cold Star: http://bit.ly/talktocoldstar

What's needed next for the people of Earth to kickstart space infrastructure? 

The host of what I consider to be the best "Space explainer" channel on YouTube, Science and Futurism with Isaac Arthur, joins us here on the Cold Star Project to share his knowledge.  

-Power production

-Asteroid mining

-The legalities of interactions in space

-Smallsats 

-Space stations 

and even unusual space advertising are discussed.  

Are you interested in the business of Space? Then stay tuned to this podcast and Jason Kanigan.  

Book a time to talk to Cold Star Tech: http://bit.ly/talktocoldstar  

And check out Isaac's amazing channel here:  https://www.youtube.com/channel/UCZFipeZtQM5CKUjx6grh54g

Young founders, particularly in tech and SaaS, are turning themselves into COOs instead of CEOs.  

The mistake here is this unconscious choice turns you into someone who works IN your business instead of ON your business.  

I explain what the true role of the founder/CEO is, and how you can free up your time and energy by making the conscious choice to get a Chief of Staff into the COO role.  

What you think you should be doing are NOT the decisions and activities that are effective as a founder/CEO. 

Recommended book: Chief of Staff by Tyler Parris

Working with European and North American SaaS firms, Stephen Lowisz of 21 LEAP provides the sales systems and personnel to ignite fast growth.   

You should be looking to grow your revenue by at least $1.2 million to work with Stephen's organization.  

The entire lead nurturing sequence to get the prospect ready to talk to a live human being is also in 21 LEAP's scope. Automation without the perception of spam is the result, as Stephen segments large prospect lists into different and relevant pain points. 

Talk to Cold Star: http://bit.ly/talktocoldstar 

Crowlspace.com blogger and Space expert Adam Crowl is back on the Cold Star Project with Jason Kanigan, and this time we're digging into the Breakthrough Starshot initiative.   

Many improvements and technologies are planned to result from this proof-of-concept project to send a fleet of lightsail vessels to Alpha Centauri.  Each of 100,000 tiny ships will require:  

A laser battery will provide the initial thrust.  

Details: https://en.wikipedia.org/wiki/Breakthrough_Starshot

Is it time to discover the hidden challenges and opportunities in your business? Book a call with Cold Star Tech at bit.ly/talktocoldstar 

Applicant Pro founder Ryan Kohler is on the Cold Star Project, and the way he scaled to $13.5 million ARR will surprise you.  

Pushing back against the conventional wisdom of "finding pain points and solving a problem your target market admits to having," Ryan found success with his recruiting industry app in an unusual way. Instead of looking at the more obvious direct connections and what users said was important, he investigated the ways stakeholders were actually using (or not using) the app. 

And that lead to some critical discoveries...and a lot of revenue.  

Ryan's story is a powerful scaling tale because it demonstrates how user adoption is often driven by hidden motivations...and that the customer does not always know what's in their best interests--or even what they truly want.  

Join us for a discussion that will give you new ideas of where to look for the clues of success. Your business awareness level will be raised! 

Talk to Cold Star: http://bit.ly/talktocoldstar 

We act (or fail to act) based on what we believe to be true.  

Bruce Lee said, "Defeat is a state of mind; No one is ever defeated until defeat has been accepted as a reality.”  

He's also quoted in a Bob Proctor training as having said to learn his martial arts knowledge, his students (that's you) first had to get rid of their own. 

Jason Kanigan of Cold Star Technologies shares two important examples of how we are fed images that produce emotional responses, and so-called "facts" we blindly accept. Examples like these produce action or inaction responses from you, and as long as they are in control, you lose.  To scale your business and reach the next revenue plateau, you must move through the Valley of Death as described by Verne Harnish: if you don't change how you are doing what you're doing, your business will die. 

And to change how you're doing what you're doing, you need to change the ideas behind those actions.  

The truth is that most of us never stop to inspect ideas. We receive them and automatically respond based on our cognitive biases. But these filters are subconscious, and we are under their control. 

If we chose to treat the dominant ideas in our mind with more awareness, we could regain some of that control.  

The factors explained in this episode are critical to your ability to scale. To get a fresh, outside perspective on your business, book a time to talk with us at http://bit.ly/talktocoldstar 

Whether the term is "Define," at the beginning of Attila's 'DOITS' process, or "Select," at the start of the 'SREDIM' problem solving methodology, the first thing you do in process improvement is critical.

Your precise choice of what to work on is a factor more important than any other: what you choose to focus on will determine the impact, success or failure of your improvement project.

Attila Dobai, a Manager of Strategy and Innovation at Avis and six sigma black belt mentor, is on the Cold Star Project to discuss with Cold Star Tech founder Jason Kanigan the massive importance of choosing your improvement subject wisely.

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