Working with European and North American SaaS firms, Stephen Lowisz of 21 LEAP provides the sales systems and personnel to ignite fast growth.   

You should be looking to grow your revenue by at least $1.2 million to work with Stephen's organization.  

The entire lead nurturing sequence to get the prospect ready to talk to a live human being is also in 21 LEAP's scope. Automation without the perception of spam is the result, as Stephen segments large prospect lists into different and relevant pain points. 

Talk to Cold Star: http://bit.ly/talktocoldstar 

Crowlspace.com blogger and Space expert Adam Crowl is back on the Cold Star Project with Jason Kanigan, and this time we're digging into the Breakthrough Starshot initiative.   

Many improvements and technologies are planned to result from this proof-of-concept project to send a fleet of lightsail vessels to Alpha Centauri.  Each of 100,000 tiny ships will require:  

A laser battery will provide the initial thrust.  

Details: https://en.wikipedia.org/wiki/Breakthrough_Starshot

Is it time to discover the hidden challenges and opportunities in your business? Book a call with Cold Star Tech at bit.ly/talktocoldstar 

Applicant Pro founder Ryan Kohler is on the Cold Star Project, and the way he scaled to $13.5 million ARR will surprise you.  

Pushing back against the conventional wisdom of "finding pain points and solving a problem your target market admits to having," Ryan found success with his recruiting industry app in an unusual way. Instead of looking at the more obvious direct connections and what users said was important, he investigated the ways stakeholders were actually using (or not using) the app. 

And that lead to some critical discoveries...and a lot of revenue.  

Ryan's story is a powerful scaling tale because it demonstrates how user adoption is often driven by hidden motivations...and that the customer does not always know what's in their best interests--or even what they truly want.  

Join us for a discussion that will give you new ideas of where to look for the clues of success. Your business awareness level will be raised! 

Talk to Cold Star: http://bit.ly/talktocoldstar 

We act (or fail to act) based on what we believe to be true.  

Bruce Lee said, "Defeat is a state of mind; No one is ever defeated until defeat has been accepted as a reality.”  

He's also quoted in a Bob Proctor training as having said to learn his martial arts knowledge, his students (that's you) first had to get rid of their own. 

Jason Kanigan of Cold Star Technologies shares two important examples of how we are fed images that produce emotional responses, and so-called "facts" we blindly accept. Examples like these produce action or inaction responses from you, and as long as they are in control, you lose.  To scale your business and reach the next revenue plateau, you must move through the Valley of Death as described by Verne Harnish: if you don't change how you are doing what you're doing, your business will die. 

And to change how you're doing what you're doing, you need to change the ideas behind those actions.  

The truth is that most of us never stop to inspect ideas. We receive them and automatically respond based on our cognitive biases. But these filters are subconscious, and we are under their control. 

If we chose to treat the dominant ideas in our mind with more awareness, we could regain some of that control.  

The factors explained in this episode are critical to your ability to scale. To get a fresh, outside perspective on your business, book a time to talk with us at http://bit.ly/talktocoldstar 

Whether the term is "Define," at the beginning of Attila's 'DOITS' process, or "Select," at the start of the 'SREDIM' problem solving methodology, the first thing you do in process improvement is critical.

Your precise choice of what to work on is a factor more important than any other: what you choose to focus on will determine the impact, success or failure of your improvement project.

Attila Dobai, a Manager of Strategy and Innovation at Avis and six sigma black belt mentor, is on the Cold Star Project to discuss with Cold Star Tech founder Jason Kanigan the massive importance of choosing your improvement subject wisely.

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What does it take to charge a $50K setup fee for working with your firm? Jim Padilla of Gain The Edge is on the Cold Star Project to share his experience and the details of what it takes to do so.  

* the value 

* the mindset 

* the sale you first have to make to yourself 

* the credibility elements 

* the process necessary to work with the buyer  

are key and all explained in this episode. Just wanting to bill big fees is not enough: you need to have several pieces of the puzzle in place to be able to take this impactful step. 

 Book a call with the experts at Cold Star:  http://bit.ly/talktocoldstar 

"If you are not growing, if you are struggling to find clients or actually get something out of your partnerships and relationships, then you aren’t doing a good enough job making it clear what you do best."  

Geographic proximity can be a huge factor in recommendations and referrals, so getting around this issue was key to TJ's success. Specialization and partnerships, he discovered, were the tools to get the clients he wanted.  

Right Hook Digital partner Scott Seward is on the Cold Star Project to share what it took to build his agency to consistently well over $200K MRR. It's a story with mergers & acquisitions, realization that the internal processes were not up to further growth, contrarian thinking in lengthening rather than shortening the sales process, and a lot more. 

Agency work is not just about sales, and Scott has learned this lesson well. The right systems need to be in place to support those sales figures, or else customers will leave when fulfillment of the service is lacking.

If you're ready to get serious about your processes and systems, talk to us at Cold Star Tech https://www.coldstartech.com 

In the beginning you'll cobble together a solution for your customer's problem, using a patchwork of apps and systems. But if you're solving a genuinely important problem for your target market, you'll soon discover this is no longer good enough: it's inefficient, clumsy, and frankly unappealing. When you arrive at that moment, what will you do?  

Jonathan Kiekbusch of SEO Butler knew he not only could but had to improve the infrastructure of his solution, so he would be able to provide a much better experience and outcome for his customers. The answer was to invest a significant amount of cash into a complete redesign of the company's website...and the systems behind it.  

Sure, you can go around identifying symptoms and taking actions to resolve them. But you're not identifying or reaching or handling the root problem.

The things we think are problems are frequently only surface level symptoms of those deeper problems. It's easier than you think to get distracted and make this error.

We also look at a proven problem solving methodology, so you can get the idea of how to use it in your business.

Ready to have outside expert perspective look at your situation? Book a call with us at bit.ly/talktocoldstar