Cold Star Project

As the founder of a fast-scaling business, you must make the highest best use of your time. But what does that even mean? Jason Kanigan, host of the Cold Star Project, gives several examples.

Founders should not be doing front line, technical functions. You need to be focused on leading the team, developing strategic partnerships, and driving revenue. Executive time being badly used is one of the biggest problems we see at Cold Star that is blocking tech firms from scaling fast. Don't underestimate it.

As you scale and your team grows, what unexpected challenges arise? We love online collaboration tools that allow instantaneous communication between remote team members, for instance...but what happens when you get four or more individuals in a Slack channel? Turns out you can't get anything important done.

Listen to this episode of the Cold Star Project in which Jason Kanigan explains the Deep Work-killing surprises that strike companies that are scaling fast.

Paul Graham's Maker's Schedule, Manager's Schedule post: http://www.paulgraham.com/makersschedule.html

You've got a startup, and need to drive revenue--but how long can you wait for SEO to kick in? You can't wait. You need leads NOW. And the topic of how to get them is what Competitors.app founder Razvan Girmacea discusses with Jason Kanigan in this episode of the Cold Star Project.

No one can scale without leads.

Founder of The Coaching Jungle (group on Facebook) Marc Mawhinney grew a real estate agency to over 100 people...only to have it all blown away. What triggers, warning signs, events did he go through that you as a founder should know about so you can recognize when it's time to quit? Marc's story will tell you.

And then his comeback tale will inspire you to keep taking action in scaling your business!

CTO of Kyvio (know your visitors inside and out) Steven Peijl joins Jason Kanigan to share the power of processes in scaling from 7 to 8 figures. You can't simply be doing "double of the same" to make a leap like that: you must be doing different things and things differently. By recording your process steps, you achieve consistency...and there is a way to get conformity in results without killing innovation.

Health industry marketing and tech whiz Andy Greene shares a seriously cautionary tale of arrogance and self-destruction in the world of SaaS. Just because you CAN make a product does not mean you SHOULD. This lack of matching solution to problem, message to market, is a real problem in the SaaS world: founders go out and expend resources creating a solution nobody wanted. Then they struggle to sell it, and the audience just doesn't care.

You can avoid these deadly problems--listen to Andy Greene as he's interviewed by Jason Kanigan on the Cold Star Project!