In the last episode, we touched on a few controversial subjects. I encourage you to check out "Poor Character Produces Long-Term Pain" and let me know your thoughts. I want to take a more positive approach in this episode. Just as poor character produces short-term gain and long-term pain, good collaboration produces short-term pain and long-term gain. Before I share my stories, let me explain. It's hopefully clear that the 2 example stories from last episode created a short-term solution. It made the cleaning companies more money in the short-term. But in my opinion, it hurt them long-term in reputation and ultimately revenue. When a company is less referable, they will create less revenue. Collaboration is an act of generosity and focuses in on one of the "7 Habits of Highly Effective People" by Stephen Covey. Stephen calls it, "Habit 4: Think Win-Win". When we collaborate with another local company, we build a bridge between us. Our customers can become their customers and vice-versa. It allows us to stay in our lane and service the areas we are best able to serve, while allowing our collaborator to do the same. This ultimately creates a better outcome for the customer that we share as well. Let's go back to the past example. The house cleaner that decided to add carpet cleaning was able to earn more revenue on each customer, but she wasn't providing the best carpet service. She was also spreading herself thin and potentially watering down the quality of the main lane she served. If this occurs, the customer receives a lesser house or office cleaning along with a lesser carpet cleaning. This customer is less happy and less willing to refer the business. Let's examine these two stories from the C3 Experience. 

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