Dara Goroff, Vice President of Planning & Industry Talent Programming at I-CAR, discusses findings from their recent collision technician survey and efforts to promote collision careers. Key takeaways include the importance of gathering anonymous staff feedback, listening to their needs, and being prepared to make changes based on their input.

View the video podcast on YouTube

About Our Guest:
Dara Goroff
Vice President of Planning & Industry Talent Programming, I-CAR
[email protected]

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122

WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.

Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.

Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.

Instructors - Need help getting resources and connecting with industry? We have free resources for your program. 

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