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You don't get to be COO of a company like Blue Acorn iCi without some pretty impressive credentials. Tony Puccetti uses his retail and ecommerce experience to drive results for brands across multiple verticals. In this podcast, Tony highlights the importance of tech partners as brands seek growth on a global scale. He might also have a tip or two for sneakerheads looking to add to their collection.
Steven Moy's long career spans marketing, ecommerce and digital transformation. As CEO of Barbarian, Steven and his team push the envelope to help brands break through to new audiences. Their most recent campaign involves Mucinex and a digital runway show aimed at Millennials and Gen Z. Intrigued? So were we. Listen to the podcast. Then check out Barbarian's launch of Sickwear, which sold out in 24 hours.
In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.
Jerry McGlynn has worked for some iconic companies, including The Walt Disney Company. At Specialized Bicycle Components, Jerry found himself working not only with the brand, but also its 5000 global retail partners. Jerry joined Digital River's Jason Nyhus to talk about the unique relationship an ecommerce channel can have that bolsters both brick and mortar while offering a superior digital experience for customers.