Fit is job one for fashion brands hoping to win loyal customers. It's also the sweet spot for WAIR, a company that is revolutionizing fit through data. CEO Greg Moore joins Digital River's Natalie Wires for a deep dive on how his company is changing the way brands approach fit, design and supply, with data gathered from real-world, real-time body measurements.

Returns and unsold merchandise are the bane of fashion brands worldwide. Trendsetter Superdry is attacking the problem with precision only data can provide. In an effort spearheaded  by Deborah Painting, Superdry's Head of Quality and Technical, the company is deploying ground-breaking technology designed to customize fit to body types worldwide. 
Learn more about Superdry's partnership with WAIR, and how it could revolutionize the fashion industry.

Kris Harrington, president and COO of GenAlpha Technologies, is a city girl transplanted to a small farm. She's used to mastering unfamiliar territory, so it is fitting that this former financial analyst is now helping B2B OEM manufacturers figure out how to modernize their practices to sell online.  Kris's argument for why an ecommerce channel is not a "nice to have" but a "must have" is compelling for any brand considering a D2C path for growing their business.

Slalom's Mike Jortberg is an expert in experience strategy for both B2B and B2C brands. Digital River's Jason Nyhus did a deep dive with Mike on how the 2020 pandemic is changing the way Slalom does business, and how it's reshaping opportunity into 2021. Bottom line according to Mike, the window is closing fast for companies that have yet to start their ecommerce channel.

With parts of the world still coping with pandemic lockdowns, ecommerce will factor heavily into consumer shopping for the foreseeable future. Brian Walker, chief strategy officer for Bloomreach, and host of The State of Ecommerce Experience Podcast , is among those reading the tea leaves as to what the ecommerce world will look like in 2021. While he's not predicting an end to brick-and-mortar shopping, Brian does see something that will affect shopper habits in a big way - the need for convenience. For more on ecommerce trends, be sure to check out Bloomreach's monthly Commerce Pulse Report.