Commerce Connect Podcast

Commerce Connect Podcast

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Commerce Connect Podcast episodes

  • Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

    Surabhi Pokhriyal has worked with iconic CPG brands over her more than 15 year career. Now Global Head of Digital Commerce at Colgate-Palmolive, Surabhi is pushing innovation in new directions across multiple channels. She lets the data guide her, with the customer as her north star. In this edition of Commerce Connect, Surabhi tells Digital River's Jason Nyhus why success today depends on shedding ideas from the past that don't work in today's digital, customer-first world.  She also recommends a few podcasts you can check out, including Brave Commerce with Rachel Tipograff and Sarah Hofstetter.

    28 min
  • GE Healthcare’s Digital Transformation and What it Means for B2B Businesses
    Organizations in the healthcare industry aren’t typically early adopters of new technology and business models, so it’s taken them some time to figure out a way to leverage a subscription-based model for medical equipment. But GE Healthcare has recently developed healthcare subscription models that work well for providers as well as patients. In this podcast, […]
    35 min
  • Todd Donzelli: GE Healthcare's Digital Transformation and What it Means for B2B Business

    Todd Donzelli, GE Healthcare's former vice president of program management, could be taking a victory lap after helping the company build a global subscription model during a world-changing pandemic. Instead, he's intent on taking what he's learned about digital transformation at multiple global companies and sharing that expertise more broadly. In this edition of Commerce Connect, Todd and host Natalie Wires talk about how subscriptions are changing the healthcare industry, and what lessons that provides for other B2B companies.

    35 min
  • Digital River’s Jason Cheung and the Never Ending Fight Against Fraud
    From sophisticated rings that dupe unwitting consumers to so-called “friendly fraud”, Digital River’s Jason Cheung has built his career on stopping the bad guys (and gals). As a member of the Merchant Risk Council, Jason lives and breathes fraud mitigation. In this episode, Jason lays out the fraud landscape for host Natalie Wires, and shows […]
    30 min
  • Digital River's Jason Cheung and the Never Ending Fight Against Fraud

    From sophisticated rings that dupe unwitting consumers to so-called "friendly fraud", Digital River's Jason Cheung has built his career on stopping the bad guys (and gals). As a member of the Merchant Risk Council, Jason lives and breathes fraud mitigation. In this episode, Jason lays out the fraud landscape for host Natalie Wires, and shows us why ecommerce brands can never let their guard down.

    30 min
  • Chargify's Paul Lynch on the Moment That Changed Billing Forever

    Back in his days working for telecom companies, Chargify's Paul Lynch understood the pain of billing. Now he heads up a company that manages subscriptions and billing for some of the world's most exciting B2B SaaS businesses. In this episode of Commerce Connect, Paul shares the moment he believes the world changed for billing, and how companies can take a very complicated function and turn it to a competitive advantage.
    Books mentioned by Paul in this podcast:

    • Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
    • Never Split the Difference: Negotiating as if Your Life Depended on It
    • Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal



    47 min