When four versions of Maya Rudolph astride four tiny horses rode into the Superbowl ad arena this year, Klarna was making a statement to Americans - Buy Now, Pay Later is a force to be reckoned with. Klarna's Director of UK Partnerships, Kevin Ward, joined Digital River's Jason Nyhus for a look at what makes this Swedish success story stand out, and why brands should take a good look at BNPL for their digital strategy.