Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.

To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:

• The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.
• The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.
• Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.

Links & Notes

• Kith
• Bill Coletti on LinkedIn
• Resources + Insights from Kith

• (00:48) - Introducing Bill Colletti