August 20, 2025

Community, Connection, and Creativity: What to Expect at the Must-Attend 2026 DTC Wine Symposium

30 minutes

Welcome to a special bonus episode of Beats, Vines & Life—your go-to podcast at the intersection of music, wine, and the vibrant rhythms of everyday living. In this episode, host MJ Towler takes us to the stunning Sonoma Mountain in California for an exclusive, sun-soaked conversation with Barbara Gorder and Brian Baker, the powerhouse duo behind the Direct to Consumer Wine Symposium.

As they gear up for the 2026 DTC Conference, Barbara and Brian spill all the details about what’s new: from expanded programming and top-tier keynote speakers to innovative workshops on the latest marketing trends—including AI, influencer partnerships, and digital advertising that’s changing the wine industry’s game. We dig into how the conference shapes the future for wineries, opens doors in new markets, and, of course, hosts some not-to-be-missed lifestyle events like a standup tasting, martinis with jellyfish at the Monterey Aquarium, and even a pre-conference golf outing on historic greens.Whether you’re a DTC pro, a wine lover, or simply curious about the creative ways music, marketing, and lifestyle intersect, this episode sets the stage for an unforgettable conference—and the ever-evolving world of wine. Grab your headphones and your favorite vintage, and let’s dive in!

For more information about the DTC Wine Symposium click the link!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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