How do seasoned entrepreneurs navigate the intense competition from Chinese manufacturers on platforms like Amazon? In this episode, I'm joined by Bernie Thompson, the mind behind Pluggable and PPC Ninja, who has thrived in the challenging environment of sourcing electronics from China for over 15 years. Bernie shares his insights on adapting to the evolving landscape where Chinese competition has intensified, offering a deep dive into the strategic maneuvers necessary for Western businesses to remain competitive.

Listen in as Bernie discusses the critical aspects of competing against Chinese sellers, including the advantages they possess and the unique challenges they present. We also discuss the effectiveness of Amazon's Patent Evaluation Express program, the significance of intellectual property in safeguarding innovations, and how diversifying manufacturing processes across multiple factories can protect product uniqueness.

You can find show notes and more information by clicking here: https://bit.ly/3WgJyO6

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