Key Points:

• Rytis explains the opening he saw in the market when starting Omnisend (01:13)
• My thoughts on the importance of speed when entering a category without established competition (03:38)
• The strategies that won Omnisend their first 100 000 customers (06:31)
• Rytis describes Omnisend’s profitable agency partner program (07:37)
• I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)
• Rytis explains how original research fuels Omnisend’s content strategy (10:31)
• My thoughts on the benefits of original research in online content (11:47)
• Rytis unpacks Omnisend’s pricing strategy (16:32)
• I describe the advantages of being either the high or low-cost option in your market (17:46)
• Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)
• My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)
• I explain why you need to be better AND different to compete in a saturated space (21:30)
• Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)
• I discuss how the law of double jeopardy benefits large companies (25:19)
• Wrap up (29:11)

Mentioned:

Rytis Lauris LinkedIn

Rytis Lauris Twitter

Omnisend Website

Omnisend LinkedIn

Peter Caputa LinkedIn

Databox Website

Michele Linn LinkedIn

Mantis Research Website

Paul Dyson LinkedIn

Data2Decisions Website

How Shopify's Morgan Brown helps them stay ahead of the competition

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL