Assertiveness and persistence can add value to a conversation, but only if aligned with helping the other person assess their circumstances more honestly. Neither should be practiced to advance your agenda. How do you know when it is time to slow down and assert?

In this episode of Breaking Sales, Dan continues his conversation with management consultant Kirsten Markley, to explore how curiosity, assertiveness, slowing down, and persistence all work together to create conversations that build trust and differentiate.