Many men lack the integrity and masculine energy to assert themselves and confront things standing in the way of getting what they want in life. This makes them look wimpy and weak. On the other hands, all to often we assume we have to be a jerk if we are going to confront someone. 

However, this is not the case. In this video, we explore the concept of assertiveness and why it's okay to stand up for ourselves. It's normal to be afraid of other people's opinions and reactions, but by allowing these fears to govern ourselves, we face the risk of becoming 'wimps.' 

Using a case study of one of my clients, we discuss the root of these fears and how they can be linked to childhood experiences. We then look at strategies for overcoming these fears, highlighting the importance of practical communication skills, understanding where the other person is coming from, and the art of confrontation from a place of love, compassion, and understanding. Remember, tolerating intolerable behavior sends a message that we're okay with being mistreated.