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Can cars make the transition to being a subscription service? Returning guests Mark Fontecchio and Johan Vermij join host Eric Hanselman to sort out what works in this transition and what’s possible. Consumers see value in vehicle-specific services, but have grown accustomed to using personal devices for functions like navigation and entertainment. Security is a very different matter, as consumers want greater control over data and where it’s used. Greater trust could unlock many options.
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Can cars make the transition to being a subscription service? Returning guests Mark Fontecchio and Johan Vermij join host Eric Hanselman to sort out what works in this transition and what’s possible. Consumers see value in vehicle-specific services, but have grown accustomed to using personal devices for functions like navigation and entertainment. Security is a very different matter, as consumers want greater control over data and where it’s used. Greater trust could unlock many options.
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