Episode 121: This week, Kyle Van Pelt talks with Mark Buffington, CEO at BIP Capital and Managing Partner at BIP Ventures. Since founding BIP Capital, Mark has helped shape the firm into one of the most active and respected investment brands outside Silicon Valley. He’s also spearheaded several of its most forward-thinking initiatives, from a private-equity Evergreen BDC to a proprietary deep-data AI platform and a Performance Engineering framework built to create category-leading companies and deliver premium exits.

Mark and Kyle explore what it takes to build a wealth advisory practice that blends growth, service, and innovation. Mark explains the regulatory and educational hurdles that have historically kept most individuals at arm’s length from the innovation economy—and the unconventional solution BIP created to bridge that gap. He also breaks down how BIP adapted “performance engineering” principles from its tech portfolio to transform business culture and fuel record-breaking growth in the wealth management space.

In this episode:

(00:00) - Intro

(02:30) - Mark's money moment

(08:50) - Why individuals struggle to access private markets

(15:08) - How BIP connects investors to alternative and private market opportunities

(23:32) - Bringing “performance engineering” into BIP’s business strategy

(27:46) - The challenge of building a sales culture on top of a service culture

(31:43) - The internal and external tech stack powering BIP’s growth

(37:15) - Mark’s outlook on the future of financial services

(43:16) - Mark's Milemarker minute

Key Takeaways

A sales culture can enhance—not replace—service excellence. A strong service-driven culture doesn’t conflict with growth. When layered thoughtfully, a disciplined sales and marketing process amplifies the value you deliver while expanding your firm’s reach.

The traditional advisory value proposition isn’t enough. As the industry becomes more complex and competitive, simple asset allocation or basic planning won’t consistently attract or retain clients. Advisors need differentiated value supported by expertise, technology, and innovation.

Technology is a strategic advantage when you control it. Building or owning your tech and data enables better decisions, stronger efficiency, and a better client experience—especially as AI accelerates what’s possible.

Innovation removes structural barriers. Regulation, access limitations, and operational friction often hold back growth. Firms that find creative ways to overcome those barriers can separate themselves from competitors and unlock new opportunities.

Quotes

"The market shifted. Traditional advisors that provide basic asset allocation and some basic planning are not enough to win and keep business consistently." ~ Mark Buffington

"In a world where advisors are increasingly under competitive pressure, how do we give them an advantage? Technologically, with AI and with private market products, and in ways that integrate with their workflows." ~ Mark Buffington

"We are in the advice business, but we're also in the worry elimination business. The real value to individuals with complex lives, who are raising kids and trying to manage their own careers, is to take that worry and concern off their plates." ~ Mark Buffington

Links 

Mark Buffington on LinkedIn

Bill Harris

BIP Capital

BIP Ventures

BIP Wealth

iCapital

CAIS

Charles Schwab

Christy Johnson

Andrew Somoza

Hart Williford

Tamarac | Envestnet

Orion Advisor Solutions

Envestnet | MoneyGuide

eMoney Advisor

Plaid

Skin in the Game

Connect with our hosts

Milemarker.co

Kyle on LinkedIn

Jud on LinkedIn

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