Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.

03:05 Welcome

04:34 Why “artists are founders" within Indify's investment marketplace

07:28 How Indify is different from a record label

11:24 The relationship between investors and artists

16:50 How Indify discovers artists and investors

28:14 What happens after an artist gets funding 

33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

37:56 How Indify is different from a record label (continued)

43:11 The solution for talented artists fighting social media and streaming algorithms

49:42 How Indify discovers artists (continued)

51:16 Indify's partnership with new artists and the total investors involved

55:30 Final question

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Connect with Shav "prettyboyshav" Garg:

Indify: https://www.indify.io

Instagram: https://instagram.com/prettyboyshav

Twitter: https://twitter.com/prettyboyshav

Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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