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Roelof Holwerda, Enterprise Solutions Marketing Director EMEA at Dell EMC is extremely optimistic about marketing’s future. Charged with leading the marketing integration during the tech world’s largest merger, that saw Dell technologies acquire EMC in a deal believed to be worth $60bn, he shared some insight during a conversation with Bob Barker, executive skills coach at the Leading Edge Forum.

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Data is the new oil. As so many have said of late. Relative Insight think that our definition of data should be expanded out beyond just zeroes and ones, to instead include language. It has been the cornerstone of society for centuries. The Relative Insight analysis platform uniquely compares language sets in a data-driven way to surface exciting new insights from existing and new language sources.From uncovering the nuances behind the language used by photographers to help Apple appeal to a wider audience, to helping brands remove gender bias in their communications, the work being done by the startup will explained in this interview between its CMO Rich Wilson, and Shazam’s Director of Talent Acquisition, Ruth Penfold.

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Targeted marketing messaging to highest potential customers, building emotional connections and doing it all at the right moment are going to be examined as part of this discussion between Chris Clark and Andrew Brent. It forms part of a wider series, called the Growth Paradox.

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We caught up with its VP People, Places and Community who explained how the Berlin-based startup has created an HR department enabling it to scale effectively not and in the future too.

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Monzo, the U.K. challenger bank, is on a meteoric rise to the top of the fintech industry. Tom Blomfield, co-founder and CEO, sits with Hot Topics to discuss Monzo’s innovative community marketing methods, their astonishing weekly user growth and the heights the company is aspiring to reach over the next year.

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“This is more about transformation than it is about digital,” says Kevin Cunnington, Director General at Government Digital Service, whose role it is to reinvigorate and transform the British government’s digital strategy to improve efficiencies across the board.Kevin will be talking to Dr. Bill Limond, serial CIO and Hot Topics Contributing Editor, to share his vast experience on digital transformation and the impact of technology in the workplace. In particular, the 26 Government departments affected.This episode is sponsored by Computacenter.

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Since its creation just over two decades ago, Under Armour has firmly established itself as one of the world’s most innovative global sports brands. With annual sales figures now worth around $4 billion, the company now stands toe-to-toe with rival juggernauts like Nike and Adidas.

In his interview with Hot Topics, in association with Fits Me, Andrew Donkin discusses how despite being a relatively late comer to a highly competitive sector like sporting apparel, Under Armour have managed to identify gaps and opportunities in the market, target the appropriate groups of consumers and then develop a proposition which has succeeded against powerful and well-established competitors.

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Each organization is susceptible to uncontrolled external events, some of which have the potential to bring a business to its knees.When faced with such adversity, it isn't just about getting through them; a truly resilient organization has two other important capabilities –the foresight and situational awareness to prevent potential crises emerging, and an ability to turn crises into a source of strategic opportunity.A lot of this comes down to the way in which resilience is hardwired into your people.Karen Rivoire, Hot Topics Contributing Editor, and former Kantar Millward Brown CHRO explores mental health with world-renowned expert on leadership and human performance, Dr. Alan Watkins.He's imparted wisdom to companies of all shapes and sizes, taken to the TED stage to share his work, as well as working with Team GB Olympians in the run up to both London 2012 and Rio 2016.

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As part of our series on the evolution of the CIO role, built in association with Computacenter, Matt Peers of Linklaters will discuss how he envisions the future of the digital workplace.

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The first of a very special series around this seldom discussed subject, Hot Topics Contributing Editor, and former Barclays, Burger King and Boots senior marketing executive, Andrew Brent, will be exploring the topic of organizational growth.Many companies struggle to understand how consumers make purchasing decisions and choose between brands, which in turn leaves them finding sustained, profitable growth difficult. Understanding what is being done wrong could well open up new opportunities for companies striving to grow.In discussion with Andrew will be Kieran Hannon, Belkin International’s CMO.Having been with Belkin for over 3 years now, the sophisticated agile marketing capabilities he has instilled across the company have left the brand considered a world-class partner to global retailers that continuously delight their consumers.

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