In 2012, there was a huge momentum of fitness wearables overtaking the market. The gamification of fitness became a popular new craze and competition between people. Today, 82% of U.S. adults own a wearable or health app, but less than .01% of brands or organizations have connected to these devices. This is where Patrick Hitchins and his team at FitRankings come in— they have created a universal fitness platform for wearables and apps, with enterprise software tools, support, and security built-in. FitRankings mission is to allow any organization to quickly and effectively connect to wearables/apps, and allow individuals to do more with their fitness data. Tune into this episode with Pat and learn all about how you can get your event connected with FitRankings!