Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference.

Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead.

This is an inspirational episode that encompasses both great tips and content along with Sam’s own inspirational story.

 

KEY TAKEAWAYS

• There is a big difference between being on LinkedIn and effectively using it
• It can totally transform your business and generation leads
• Only 3 million people are actively creating content for LinkedIn
• Ask a question and you will get an answer creating engagement.
• When you add one person you gain a secondary group, that person’s contacts
• A person may not be your ideal client but someone in their network will be
• Visibility plus credibility equals opportunity
• When you put out great content people are attracted to you and want to work with you
• Social selling is the art of selling without selling, it’s selling through  relationships online
• There is a social selling index on LinkedIn that tells you about how you are doing on LinkedIn
• Proactive is when you are actively prospecting every day the people who are your ideal client.
• You need to know who you are targeting because if you are targeting everyone you are targeting no-one
• What industry are you targeting, what size of business are you looking at?
• Who do you want to talk to?
• Do you want clients everywhere or will it be better to focus on a particular
• Your headline is one of the keyword-rich areas that you need to use effectively
• Your profile needs to speak to your ideal client and you can rank highly on LinkedIn through the use of keywords

 

BEST MOMENTS

‘First, you need to get visible and build trust’

‘If you have a great profile with great content people will come to you’

‘I receive four hundred plus inbound leads every month, I don’t spend a penny on advertising’

 

VALUABLE RESOURCES

Empire Builders Podcast 

Sam Rathling LinkedIn

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.